YouTube Creators Looking Elsewhere for Money

24 Jul 2015 | Author: | No comments yet »

At Vidcon, buzz expands beyond YouTube.

When YouTube superstar Alli Speed created her account in 2005, she could never have imagined the strange – sometimes rewarding, sometimes creepy – experience of being Internet famous. “Sharing someone’s home address – whether or not they are on the Internet or famous in any way – is still an invasion of privacy, so that’s a crappy thing that happens,” Speed said Thursday at a VidCon panel. “It can be a little too invasive.“It’s Beatlemania with Selfie Sticks,” says Ahmad, the co-founder of, a firm that works with YouTube performers to realize better social media returns.

VidCon will kick off its sixth convention Thursday, and all kinds of YouTube royalty — including VlogBrothers John and Hank Green and actress Felicia Day — will be there.Greek boutique specialist digital marketing agency “Digital Minds” will take part, for the second consecutive year, in the biggest video conference in the world, the “6th annual VidCon” that will be held in Los Angeles, California, from July 23 to 25. At it’s core, Vidcon, which kicks off Wednesday evening with a reception and concert, puts young YouTube stars together with 21,000 fans, who come to Anaheim, Calif., to get autographs, and naturally, selfies, with their favorites. Attending VidCon, the Greek executives will have the opportunity to join trainings and lectures on the future of the online video market, as well as famous YouTube stars analyzing all the newest global video trends. We’re all just humans, and I would just encourage everyone to have respect for their fellow human.” While Speed understands that it’s her choice to put her personal life online (which is now broadcast to over 560,000 subscribers), it’s never easy when viewers interpret her openness as an invitation to send hateful comments her way or dig up highly personal information about her and her family. “Some people think that [being on YouTube] … gives them the right to push even further and, like, really dangerously invade and share really personal information,” she said.

Vidcon is a “conference that celebrates online media,” says Hank Green, who formed Vidcon 8 years ago with novelist brother John (The Fault in the Stars.) Together, the Greens are known as “The VlogBrothers,” who have achieived more than 1 billion views on YouTube. During the three-day conference, more than 300 of the most innovative, influential and famous YouTubers will come up on the Anaheim Convention Center’s stage to discuss and present interesting practices in front of more than 20,000 attendees. For aspiring YouTubers who aren’t scared off by the invasions of privacy that come with digital stardom, Speed offered some tips for amassing an Internet following. More than twenty thousand young teens, mostly girls, and some with parents in tow – are descending on the massive Anaheim Convention center for VidCon.

The biggest crowds will be on the weekend for the autograph sessions, but Thursday and Friday are devoted to sessions about the business of YouTubing, with such topics as “How to grow your audience,” and how to make “YouTube your paying job.” Industry leaders speaking include YouTube CEO Susan Wojcicki; execs from CBS, PBS, BuzzFeed and Discovery; Yahoo global anchor Katie Couric and tons of YouTube stars, from iJustine, Joe Penna and Rhett & Link to Vine stars King Bach and Andrew “King Bach” Bachelor. VidCon is where creators and fans of YouTube series meet to talk about the changing world of online video. “VidCon is always fun,” Grace Helbig — who now has her own show on E! — told EW. “Every year, there’s always a new wave of content creators that you get to meet and talk to and hear their perspective. First, accept that you “are your own boss” – and with great power comes great responsibility. “There’s no one telling you you have to do something on a schedule, so you have to be really stern and commit to something,” Speed said. “Make a plan for yourself: how often you post, the kind of things you want to post … and make something you really care about.”

A total of 20,000 people are expected to attend two selfies-filled days in Anaheim, Calif. where online celebrities meet their fans in person, sign autographs and perform music concerts, comic routines and makeup tutorials live. VidCon is kind of like ComicCon, but rather than be looking for superhero’s – at VidCon the fans are here to gawk at, take selfies with, and get autographs from YouTube Stars. The Greens formed Vidcon, because as video content creators, “industries have conferences,” says Green. “Somebody was going to do it, so why not us?” A lot of the chat at Vidcon will be about expanding beyond YouTube to other platforms.

Vessel, a new YouTube competitor which offers creators a bigger cut of ad revenues, in exchange for debuting their work first on the service, will be there, as will Facebook. The invitation to this special event consists an indisputable proof of the Greek startup company’s positive trajectory in the online entertainment market. Multi-platform has become a buzzword in the industry, says Ahmad. “The game isn’t just to connect with people on YouTube, it’s to connect to your core audience, and that’s why multi-platform has become such an important topic.” But that also means — despite the shaky, home-grown feel of the productions — online video has evolved far from its freewheeling, grassroots origins.

The glut of amateur comedians, singers, gamers, and makeup gurus that have emerged since YouTube launched a decade ago have made it harder than ever to stand out. To you and me, these monikers are completely unrecognizable.” The shear number of fans, and the shocking fervor of their fandom is enough to make almost anyone -even an industry veteran like myself – a bit wary. this year there are 2000 registered pro’s from companies including tech, advertising, MCN’s, brand managers and media companies. The Industry track has four main pillars, Keynote Conversations, Round-Table Discussions, Hands On Training and Platform and Product Demonstrations And they’ve added an Industry Only” zone to get a bit of space away from the screaming teens.

But they also are making a huge effort to establish their brands outside of Internet video, signing deals with radio and television stations, movie studios and consumer product companies. Louderback, says VidCon is more that just YouTube, explaining to Video Ink: ”“We’re really trying to look across the entire spectrum of what online video and digitally delivered video looks like.” “We’re embracing Twitter and some of the new virtual reality platforms like Littlestar and Vrideo, and we’ve got [newer] streaming platforms like Meerkat, YouNow and Hangwith.” But Phan said in an interview that her mail-order subscription business for makeup and beauty products generates more than a $100 million in sales a year, a figure that is hard to verify because her company is private. And while true homegrown videos can strike it big and captivate the Internet for a week or two, it has become difficult for such folks to hang onto their audience over a longer time period without the help from Corporate America (Remember BatDad?

What happened to him?). “A number of significant influencers have built their audiences and maintained them over 6, 7, 8, even 9 years which shows that all the concerns that YouTube celebrities are only flash-in-the-pans was totally untrue,” said Brent Weinstein, head of digital media for United Talent Agency. We’ve also included data on how much they earn just on YouTube ads — some of them earn far more with their corporate sponsorships and movie and book deals, according to OpenSlate. 1.

PewDiePie: YouTube’s biggest star is a quirky Swedish video gamer known as PewDiePie who draws more viewers for a two-minute clip singing with his pug dog than the NBA does for its championship games. His real name is Felix Arvid Ulf Kjellberg and he is the king of a massively popular genre where viewers simply watch others play video games and provide a running commentary. Mourey, known online as Jenna Marbles, catapulted to fame with a 2010 self-deprecating video called “How To Trick People Into Thinking You’re Good Looking.” The 2 minute 37 second video went viral and led to dozens more funny and often raunchy videos.

Here you can write a commentary on the recording "YouTube Creators Looking Elsewhere for Money".

* Required fields
All the reviews are moderated.
Our partners
Follow us
Contact us
Our contacts

About this site