YouTube CEO Unveils Mobile App Redesign at Vidcon | News Entertainment

YouTube CEO Unveils Mobile App Redesign at Vidcon

24 Jul 2015 | Author: | No comments yet »

At VidCon, fans want to see their video stars, and the stars want to make lots of bucks.

ANAHEIM, Calif. (AP) — YouTube says it’s making a further push into virtual reality, promising to add 3-D support for videos that play back in its 360-degree format. YouTube CEO Susan Wojcicki unveiled a redesigned mobile app for the platform in her keynote address Thursday at the Vidcon conference in Anaheim, Calif.ANAHEIM (AP) — When 29-year-old YouTube star Meghan Tonjes launched a podcast with crowd-funding site Patreon a year ago, it was one of dozens of things the singer-songwriter was doing to grind out a living online. Giving her second keynote at the annual conference of online video platforms and creators after debuting here last year with a plethora of new features, Wojcicki said the redesigned app will “include a simple way for fans to opt in to all notifications from favorite creator’s channels,” which got a whoop from the crowd of creators gathered at the Anaheim Convention Center. The redesign simplifes the user interface, with three key tabs at the top of the screen facilitating easier access to the content users want to access most.

Along with posting performance videos on YouTube, touring, selling songs on iTunes and “vlogging” (video blogging), Tonjes sits down twice a week with her roommate in Los Angeles to talk about “Adventures in Roommating.” Nearly 100 online patrons donate a total of close to $700 per podcast, just to listen and maybe get a shout-out. “If YouTube disappeared tomorrow, I want to know that I can go play shows, do podcasts and live without being dependent on one site or one app,” she says. Support for 3-D means wearers of headsets like Oculus Rift or Google Cardboard can see images in three dimensions as they swivel around to change their view. With YouTube taking about a 45 percent cut of ad revenue from videos posted on the site, YouTubers and companies that manage them are hunting for new ways to make money from the audiences they’ve built on the platform. The app now has a new subscription tab where you can track all of the latest and greatest from your favorite stars in one place: In addition to the subscription tab, the new app has Home and Account, the latter where your playlists and watch history will now be tucked into. And mobile,” she said, noting that more than half of YouTube views and watch time are on mobile devices, with 100% year-over-year revenue growth from mobile.

Robert Kyncl, head of content and business operations at YouTube, welcomes the challenges to its online dominance, even if other platforms are enticing creators with better cuts of revenue. Wojcicki, who took the reins at YouTube just a few months before last year’s Vidcon, also noted that the event (which has grown extremely rapidly in its six years) and 10-year-old YouTube itself are still in their formative years. “If both of us were people, Vidcon would be going into first grade, and YouTube would be going into fifth,” she said. “That basically means that we’re just getting started.” “Four years ago, we released a livestreaming product. The latest cutting-edge tool coming to the Spaces will be equipment that allow for shooting 360-degree video in 3D, a new area of development for the company. Gruszka is among the 21,000 people attending VidCon, an annual three-day convention that kicked off Thursday for online video fans, content creators and industry executives. Facebook announced this month that in the fall it would start sharing ad revenue with a select few creators like the NBA, Fox Sports and Funny or Die.

The rest of Wojcicki’s keynote speech was focused on the growth of the YouTube platform over the first 10 years of its existence, highlighting the company’s role in the reinvention of TV as a medium, which she described as increasingly on-demand, global and diverse. Video-game streaming service Twitch already shares subscription revenue from followers with top gamers, and a site called YouNow allows online fans to give tips to talent with coins bought with real money in live stream forums. You’ve got an amazing camera in your phone or tablet, and now you can trim your footage, tint the image with filters, add music, and upload – all inside the app. The annual gathering started in 2010 with a modest 1,400 people in the basement of a Los Angeles hotel and was moved to Anaheim in 2012, where attendance has grown to well more than 20,000. As a testament to YouTube’s ability to build digital-native talent into household names, she talked about Variety’s recently released survey comparing the stature of mainstream celebrities relative to top YouTube talent.

Thursday, the convention was screaming teenagers and young adults with cell phones pulled out, taking videos of performers on the concert stage, YouTube personalities or themselves. Vessel, a video service launched in January by former Hulu CEO Jason Kilar, offers creators 15 percentage points more ad revenue share than YouTube, as well as 60 percent of the $3 per month fee from subscribers who want days-early access to videos before they show up elsewhere.

Though it’s gained a reputation as a place where teens come to stalk, run after and scream at their favorite creators for a shot at a selfie, its backbone as the only major online-video Kilar says paying creators more helps them make higher-quality videos, the same way subscription revenues help premium pay channels like HBO finance better TV shows. The Smosh comedy duo began posting on YouTube in 2005 and now has 20 million subscribers and a Lionsgate film, “Smosh: The Movie,” set for release this week. Everything from “unboxing” videos of new gadgets and how-to videos that show off teeth-whitening products are providing YouTubers a solid revenue stream. FameBit, a Santa Monica startup, launched a marketplace last year where creators bid on the right to make brand-sponsored videos, and deals close for, on average, $500 per video, says Agnes Kozera, the company’s co-founder and chief operating officer.

On Wednesday, YouTube announced the hire of MTV programming chief Susanne Daniels to run the new division, which is focused on providing financial and production help to to YouTubers seeking to create more ambitious content. Also launching this week is an app called Social Bluebook, which benchmarks how much creators should ask for such digital promos, including on platforms like Instagram and Twitter. Two movies starring YouTube sensations are debuting around VidCon, including “SMOSH: The Movie,” featuring comedy duo Ian Hecox and Anthony Padilla, and “The Chosen,” a horror flick featuring vlogger Kian Lawley.

His YouTube channel boasts 531,000 subscribers, and videos have garnered 96 million views. “There are a lot of kids out there who don’t have a family or come from a single-parent family, and they want to see wholesome family entertainment,” Butler said. He declined to disclose how much he makes, only that “it’s enough to survive and make this my full-time job.” Butler has a 300-acre ranch in Idaho, which proceeds from YouTube has helped him buy, he said.

They won’t be the first feature films starring YouTubers and they won’t be the last, says Barry Blumberg, chief content officer for SMOSH backer Defy Media. YouTube personality Kayla Lashae, 22, who has made a living for three years with videos about trying out bags and testing things like electric toothbrushes, says it’s a good idea to branch out with the co-hosting gig. And earlier this month, German broadcaster ProSiebenSat.1 merged its Studio71 with Collective Digital Studio, a Los Angeles-based network behind such brands as Epic Meal Time, Video Game High School and Just Kidding News. Part of the rationale is to take formats that have worked in Germany, like the head-to-head video game challenge show, “Last Man Standing,” and transport them to different markets with local talent, says CDS CEO Reza Izad. The merger will also help build up advertising sales forces in countries where consumers are watching videos that don’t have ads sold against them. “You want to grow (ad rates)?

There are plenty of genres that work in other markets, like sports, dance, and fashion, says Peter Csathy, CEO of venture capital firm Manatt Digital Media Ventures. “Those things are not language dependent and they’re naturals for international reach,” he says.

Here you can write a commentary on the recording "YouTube CEO Unveils Mobile App Redesign at Vidcon".

* Required fields
All the reviews are moderated.
Twitter-news
Our partners
Follow us
Contact us
Our contacts

About this site