You Go, Girl: Lena Dunham Launches Lifestyle Newsletter with Feminist Focus | News Entertainment

You Go, Girl: Lena Dunham Launches Lifestyle Newsletter with Feminist Focus

14 Jul 2015 | Author: | No comments yet »

Coming soon to your inbox: Lena Dunham’s newsletter.

The Girls talent announced she’s starting a new weekly newsletter, set to launch in September. Whether she’s sharing her views on marriage in The New Yorker or empowering sexual assault victims by discussing her personal experiences, Lena Dunham makes no secret of her opinions.Lena Dunham and her Girls co-showrunner and production partner Jenni Konner announced Tuesday that they’re launching a weekly email newsletter for smart young women called Lenny.

Dunham’s partner in producing Girls, Jenni Konner, will help her with the project, which aims to gather “like-minded intellectually curious women and the people who love them, who want to bring change but also want to know, like, where to buy the best tube top for summer that isn’t going to cost your entire paycheck,” Dunham told Buzzfeed. Lenny, which you can sign up for now but will start arriving in inboxes in September, will feature a mix of personal essays and articles about politics, fashion and entertainment, all from a contemporary feminist perspective. As they explain in their mission statement, “Lenny is your over sharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president… AND tell you what to do if you need an abortion.” Dunham tells The Cut she came up with the idea after meeting hundreds of young women on her book tour who were “inspiring me with their sense of community and their deep, deep desire for intelligent, politically liberal, thoughtful content that would speak to them.” Per Dunham, the newsletter will seek to be an “inclusive space” that doesn’t make “any assumptions about your identity” while featuring contributors writers on topics varying from politics to feminism to fashion, as well as advice and product recommendations. Pre-empting comparisons to another lifestyle brand created by an equally polarizing female celebrity, Konner and Dunham clarify that Lenny will not be a “Goop” knockoff — its readership will be younger and much less affluent — although they certainly don’t reject your Gwyneth comparisons. “We don’t see Lenny as the anti-Goop, even though we realize that our readers may not have the same income in their lives,” Dunham said, with Konner adding, “We worship Gwyneth. Its inspiration is less Feministing or Jezebel and more “Rookie’s Big Sister,” as Grose put it, “or Goop meets Grantland.” At the helm of Lenny are several editorial voices: former Jezebel writer Jessica Grose, Rookie writer Laia Garcia, and Doreen St.

Though Dunham has received massive criticism on the Internet, the Girls star told BuzzFeed she wants Lenny to remind people that “the Internet has the power to take you into quiet places — something we don’t usually use it for.” Lenny also hopes to create an expansive, all-inclusive conversation on feminism, and provide young women with relatable stories on female friendships, gender identity and women in the workplace. “Women spend so much time trying to align themselves with an image in the media that they can’t match,” Dunham told the site, “that their hostility towards themselves and others becomes overwhelming.” And while Dunham doesn’t mind the “pop-culturization of feminism,” she wants women interested in both political debate and fashion to form their own brand of feminism with Lenny’s help. “I’m thrilled to see Beyoncé standing in front of the word ‘feminism.’ How can that hurt us?” Dunham said. “But at the same time, it turns into a misunderstanding in which people think of feminism as ‘It’s feminist because I’m a woman and I’m doing it.’ And that’s not how it works.” Over time, advertisers will be be added into the mix, particularly ones that collaborate with “independent female artists and designers in ethical, affordable and witty apparel and design items,” Konner says. If you feel the knee-jerk urge to compare Lenny to lifestyle sites like Reese Witherspoon’s Draper James and Gwyneth Paltrow’s Goop, go right ahead; Dunham doesn’t mind. “We love Goop,” she said. “Jenni and I have always been obsessed with Goop. That said, Lenny isn’t aiming to be a feminist newsletter so much as a conversation, according to Grose. “The internet feminism conversation can be very circular and limiting and exclusive,” she said. “And it saddens me to see that a lot of the competition is about saying ‘you’re not feminist enough’: trying to kick people out of feminism rather than bring them in.

Eventually, Dunham hopes to make Lenny more than just a newsletter: BuzzFeed notes that it will “morph into a something of a website-letter hybrid,” in a similar vein to Gwyneth Paltrow’s lifestyle site Goop.

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