With 20.1 mn views in 24 hrs, Taylor Swift’s Bad Blood video breaks Vevo world …

22 May 2015 | Author: | No comments yet »

Audio Visuals: Taylor Swift Is the Center of the Pop Culture Universe.

THE Los Angeles speciality erotic boutique that lent Taylor Swift her sexy latex music-video outfits may be able to capitalise on the recent star power. But the LA sex shop that supplied the fetish outfits used in the clip could stand to gain, after telling the New York Post it intends to make a “full run” of the outfits worn by Swift and Selena Gomez.

Its online description bills it as the “perfect symbiosis of fetishwear and classic lingerie.” Gomez’s sexy black latex blouse, whose online description promises to help “your inner vintage film diva” emerge, was also off the rack and is usually custom-made, too. Customers who buy it are recommended to also “try our Pjur Bodyglide Lubricant, the best way to slip into your latex and give your wearables that sexy high gloss finish!” The Stockroom’s director of operations, Shawn Gentry, told the Post the clothes were picked up by someone acting for a secret client around a month ago. However, the fetish boutique has noticed a slight increase in online traffic and an uptick in customer service calls since the video’s release three days ago. Swift held a gala for her video unveiling called The Billboard Music Awards, and Beyoncé showed us that true power in her universe means putting out a video that will light up the Internet even if almost no one has access to said video.

The medium is the message, and the message is: “We can do whatever we want.” It’s become increasingly clear that there are three types of people in the music industry: Taylor Swift, Beyoncé, and everyone else. Swift aka Samurai Swift aka Catastrophe, debuted her “Bad Blood” music video, which she had teased via her Twitter and Instagram for a week leading up to the telecast with Sin City-style promo stills of the entire cast. Swift put Kendrick Lamar on her track, stuck a cigar in Lena Dunham’s hand, and recruited the two actresses who play the namesakes of her cats on TV for walk-on roles. This video was stacked with A-listers, and each one probably spent more time in hair and makeup than they did in front of a camera, because when it comes to Taylor the only answer is “Yes, please!” “Bad Blood” was a power move.

And so, we got “Bad Blood,” otherwise known as what we wish Sucker Punch would have been. (Side note: These are the types of projects Zack Snyder should be allowed to handle.) The video was directed by Joseph Kahn—the guy who recently made that fantastic, gritty, re-imagined Power Rangers short film—and is a valentine to action/sci-fi junkies. Hayley Williams from Paramore is named “The Crimson Curse” but that bandage outfit and screaming hair equals Leeloo from Fifth Element every day of the week. Gigi Hadid and Cara Delevingne wield gadgets straight from the mind of Q while Swift and Karlie Kloss box it out in Divergent- and/or Hunger Games-style training pits. One is your fantasy BFF who promotes sleepover-style camaraderie that lets fans feel an accessible connection with their star, and the other is a lioness who will not invite you to her house under any circumstances, but will instill in you the deep belief that you can build your own damn house, no matter what anyone says.

And that is the difference between “Bad Blood” and “Feeling Myself.” Neither exceeded the other in its perfect execution, but rather, each demonstrated how artists weaving different paths through the same mediums results in the same effect: viral meltdown. Since the ultra-stylized visual concept album that was Beyoncé and the subsequent On the Run tour with her ride or die, Jay Z, Queen Bey has taken a 180-degree turn for hyper-casual chic. Beyoncé was produced then released behind an Iron Curtain of secrecy, and now she’s basically day-drinking a little before pressing Record on her iPhone. The “7/11″ video, her day-to-day posts on Instagram and now “Feeling Myself”—each one is an advertisement for her big-sweatshirt-and-sandals DGAF lifestyle. Why put in effort when you’re a baseline 10 with a once-in-several-generations musical talent? “Feeling Myself” is a party of two attended by the coolest people you know: Nicki Minaj and Beyoncé.

They’re goofy and silly and just want to have fun. (Coincidentally, they’re living the music video version of Swift and Kloss’ Vogue-sponsored road trip from earlier this year.) They’re just like us! Since Tidal showed up to kind of ruin our lives by withholding content from marquee artists, we’ve had to sit on our hands and wait for Internet vigilantes to post illegal embeds of music videos from our top divas.

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