Watch Justin Bieber Take On One Direction & Blake Lively Preserve Free

1 Oct 2015 | Author: | No comments yet »

Blake Lively Just Discovered How Very Special Gwyneth Paltrow Really Is.

Blake Lively is shuttering her lifestyle website, but promising to be back soon with another. The Gossip Girl actress, who is married to Ryan Reynolds, confirmed she is shutting Preserve in an interview with Vogue magazine as she promised her fans she’d return with something better. ‘I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday with this.”We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way,” says the Age of Adaline actress.

But it’s so much worse to continue to put something out there—to ask my team to put something out there—that isn’t the best we can do,’ Blake explained. The website was down as of Wednesday afternoon, but it’s unclear if that was the result of a business decision, an online traffic surge as news spread of the pending shutdown, or another reason altogether. And we give her self-awareness props to know that said difference wasn’t always going to be “meaningful” and would, in fact, sometimes be “superficial.” But while the going must have been rather rough to prompt Lively to close up shop after barely a year, it’s not a failure on her part. People will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead—how do you catch up?” “It’s very exciting and it’s also incredibly scary,” says Lively. “I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what?

In its place sat a sad broken link page, reading: “Origin is unreachable.” This was odd, because Vogue said the site was mid a very deep and very inviting sale, to prepare for its October 9th closure,” which either seemed to have come early, or Preserve was having a nervous breakdown of its own. I haven’t created something that is as true and impactful as I know it can and will be.” The actress has plans to open up shop again – someday. “I’ve asked my assistant to just play Shake It Off on a loop—it feels really good to listen to it on a loop!” says Lively. Gwyneth Paltrow’s Goop was a direct competitor to Preserve, and new celeb-launched sites, like Reese Witherspoon’s Draper James, have emerged within the past year.

But the simply-yet-confusingly named (is it all lower-case, all upper-case, it is OK to refer to it in title case?!) lifestyle site has gone beyond being the dictator of your #goals. And some were not—for instance, the pillows that are now obsessing me, broken down descriptively as they are into “spring,” “summer,” “autumn,” and “winter.” The only visible differences between the pillows were the creatures on them, and so I wondered what it would be like to behold your ‘summer pillow,’ with a light butterfly design on it, and then worry—in November—looking at that ‘summer pillow’ and thinking ‘I really should have got the ‘autumn pillow’ with the slightly darker butterfly on it. Lively never said that she wanted to be like Paltrow (in fact, she seemed to be trying to distance Preserve from Goop as much as possible), but it was impossible for her to try and start a curated-lifestyle website without the inevitable comparisons. It certainly held no distinction for Stephen Colbert, who zinged both with his “Covetton” bit on the Late Show last week. (A zing duly returned by Goop, because…well, Goop is used to being zinged and has a sense of humor about such things.

Will I be judged for my seasonally inappropriate soft furnishings?” I guess this is what celebrity lifestyle guru sites do to the vulnerable brain: make you worry you need a whole set of seasonally appropriate pillows so you can be a whole person and be seen in public. Yes, Goop is its own person who does things like laugh.) Whether you fall into the dazzled, disgusted or disinterested category when it comes to Goop, that doesn’t change the fact that Gwyneth figured out a way to take what she was already doing and become a taste-maker—so, basically everyone’s dream job. Under the heading ‘Stories’ I looked for—y’know—‘stories,’ then hit promisingly the word ‘Culture,’ thinking, ‘Wey-hey, maybe there’s something here by Don DeLillo.” Each song came with a product to buy, like a tree-swing (another thing I lack—lost cause that I am). The swing is the recommended object to buy alongside Sticky Fingers’ song ‘Kiss The Breeze.’ This is apparently what the image of the swing and song should elicit in combination: “Swing solo to the rhythm of this indie rock/reggae fusion. Maybe the band’s laid-back Aussie mentality is rubbing off on us.” Oddly, beneath this ‘essay’ is the one Lively wrote for Preserve’s launch last year, promising that the site would contain “people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue.

This may have been written from someone’s very genuine heart—Lively herself is photographed above it, blonde hair glistening in sunlight, writing intensely in a notebook; the Carrie Bradshaw of Making The Best You. Preserve was not loved much—never at any nearby café table did you hear, “Oh, Preserve is amazing, so witty and brilliantly curated”—and it certainly didn’t offer the same mode of laughs that ++Goop++[], Gwyneth Paltrow’s site, at least used to guarantee, until it went all sensible and started giving us lists of top five face creams. Just what was Preserve all about, especially that weird fashion spread last autumn, which harkened, misty-eyed, back to the “antebellum” South, a time of coy-eyed belles we were told, rather than an era of appalling racism and racial oppression? When they do this, whatever common sense they had is channeled into somehow convincing themselves that selling really expensive things is of great spiritual service to the human race.

This had a higher purpose, you awful cynics. “Our goal has always been to touch millennials through storytelling, and the idea is to create a shoppable lifestyle,” Lively told Vogue. “And that’s not to say to turn everything into commerce, but to make things easier: This is a thing that I created with my own two hands and this is how you can do it, or this is something that I found on my adventures and travels and this is how you can have it. Sure, the fact it isn’t mass-produced, and curated by people who like to look at individually designed cups, saucers, and shirt-dresses all day, makes it a little more niche.

But people who drone on about their “adventures,” and where they found this divine little dress while talking to a peasant on the side of the road in Madras on that day full of weird coincidences, are usually the world’s most punchable dining companions. The level of opaqueness enshrined in “It’s about creating a level of ease for the people who identify with us” is both insurmountable, and insufferable. Lively, however, has her victim/heroine storyline circle all worked out, forecasting she will look like a “jerk” with the closure of Preserve, then a “hero” with the launch of the new site, then a villain again when everyone turns against that. There’s so much laughable self-delusion here—by making her business travails into a breezy, postmodern celebrity parlor game, Lively is not looking in a sober way at what her or her site’s problems are. “I’ve finally summoned the strength to take on whatever anybody says because I know I’m going to come back with something stronger,” Lively says. “I’m proud of it and I can take it, because I am a much harder critic on me than any nasty gossip rag. And this time around, I really think I’ve done that.” That’s a lovely homily, but what Lively should do is take a sober look at her cash bottom line—realize it wasn’t just “nasty gossip rags” who didn’t like Preserve, but, more critically, consumers.

The Hollywood self-dramatization arc of so many celebrities dictates—as Lively sketches in Vogue—a period of being down and embattled, then a triumphant rebound. I guess we’ll see.” Making oneself and one’s family proud is super, and a dinky homily to put on a new project, but the reality is that one’s pride in this context is brutally behoven to the whims and buying habits of strangers whose custom you want.

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