‘War Room’ trounces ‘Compton’ for No. 1 at box office

8 Sep 2015 | Author: | No comments yet »

‘War Room,’ Spanish language cartoon stand out at box office.

Summer blockbusters gave way to the small and highly targeted over a sleepy Labor Day weekend at the box office, with notable performances from the faith-based “War Room” and the Spanish language cartoon “Un Gallo con Muchos Huevos.” Sony’s “War Room” fought its way to first place in its second weekend in release, earning $12.6 million across the four-day holiday weekend, according to Rentrak estimates on Monday.

LOS ANGELES – Sony’s faith-based drama War Room has the edge on N.W.A biopic Straight Outta Compton with $9.3 million to lead the modest U.S. box office over the Friday to Sunday weekend. Financial success for faith-based films is not exactly a surprise at this point, but “War Room’s” impressive hold from its opening weekend is significant. That was enough to bounce “Straight Outta Compton,” a biopic about a pioneering rap group, from the top spot, which it had held for three straight weeks. “A Walk in the Woods,” with Robert Redford and Nick Nolte, came in third its first weekend in North American theaters with a $4.2 million box office take.

Earlier this year, Gabriel Riva told EFE in an interview: “We’re very pleased about the quality we achieved,” adding that, “it’s a dream come true” to be able to debut the movie in Hollywood. The title should add another $2.3 million on Monday to cross the $150 million milestone, representing another triumph for Universal in a stellar 2015. Based on a book by travel writer Bill Bryson, the film dramatizes his homecoming hike along the Appalachian trail with an old friend, after a long absence from America. Also, word of mouth is strong for “War Room.” Dergarabedian said according to exit polling, 75 percent of the audience said they would definitely recommend the movie — a substantial and interesting contrast to the dismal critical reception for the film. The studio advertised heavily on drive-time radio ads on Mexican and Spanish contemporary music stations and had talent appearances at supermarkets in neighborhoods with major Latino populations.

Fourth went to “Mission Impossible: Rogue Nation,” the heart-pounding Tom Cruise vehicle, which pulled in $7.1 million its sixth week in theaters for a cumulative gross of $180.5 million. Just behind it in fifth place was action thriller “Transporter: Refueled” by French director Camille Delamarrenu, which made $7.1 million during its debut weekend. The holiday weekend appears to be the quietest of the year, which will be first of 2015 without a title topping the $10 million mark over the three-day period. That’s a decent performance for the first wide release from year-old Broad Green Pictures, the ambitious studio launched by brothers Gabriel and Daniel Hammond. Costing only $21 million to produce, this franchise outing subbed in a relatively unknown actor, Ed Skrein, for star Jason Statham, who had helped the previous three films succeed.

Paramount’s sixth weekend of Mission: Impossible – Rogue Nation and EuropaCorp’s launch of The Transporter Refuelled were battling for fourth place. Market research shows that Hispanics are more likely than any other ethnic group to purchase movie ticket, making them a valuable audience for films to attract. “These movies come out and they take everybody by surprise,” he added. “But we’ve been seeding the market and developing the market for five years. The fifth Mission: Impossible took in $7.2 million at 2,849 locations for the three days and was projected to add $2.1 million on Labour Day to boost its domestic total to $182.5 million. Dergarabedian said that while both films will likely perform decently in theaters, their video-on-demand earning potential is great. “Both of those movies will end up being profitable on the small screen down the road,” he said. If we can create a film that resonates with families over a holiday weekend, it tends to do well,” said Paul Presburger, CEO of Pantelion. “Where Hollywood releases big movies that appeal to everyone, we release movies that specifically and culturally appeal to the Latino audience,” he added. “It’s the highest per-theater average of any film in national release, that film, like ‘War Room,’ filled a void in the marketplace,” said Dergarabedian. “Hollywood is creating a lot of diverse product.

It’s all about people relating to what’s going on on-screen.” Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by 21st Century Fox; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.

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