‘War Room,’ Spanish language cartoon stand out at box office

8 Sep 2015 | Author: | No comments yet »

Spanish-Language Animated ‘Un Gallo’ Racks Up Big Labor Day Box Office.

A Mexican animated film about a plucky rooster facing off against a cruel rancher was a stealth winner at an otherwise lackluster Labor Day Weekend box office. “Un Gallo Con Muchos Huevos,” which translated into English means “a rooster with many eggs,” racked up an impressive $4.4 million over the four-day holiday across a mere 395 screens, a fraction of the number of locations reserved for major summer releases like “Straight Outta Compton” or “Mission:Impossible – Rogue Nation.” Its success follows a pattern established by its U.S. distributor Pantelion Films, which has previously used Labor Day as a launching pad for hits like last year’s “Cantinflas,” a biopic about the Mexican comedian, and 2013’s “Instructions Not Included,” which remains the highest-grossing Spanish-language film in history.WASHINGTON: Faith-based drama “War Room” has had its prayers answered, rising to the top of the North American box office chart in its second week in movie theaters, industry trackers said Sunday.

LOS ANGELES – Sony’s faith-based drama War Room has the edge on N.W.A biopic Straight Outta Compton with $9.3 million to lead the modest U.S. box office over the Friday to Sunday weekend. Earlier this year, Gabriel Riva told EFE in an interview: “We’re very pleased about the quality we achieved,” adding that, “it’s a dream come true” to be able to debut the movie in Hollywood. The title should add another $2.3 million on Monday to cross the $150 million milestone, representing another triumph for Universal in a stellar 2015. Based on a book by travel writer Bill Bryson, the film dramatizes his homecoming hike along the Appalachian trail with an old friend, after a long absence from America. The studio advertised heavily on drive-time radio ads on Mexican and Spanish contemporary music stations and had talent appearances at supermarkets in neighborhoods with major Latino populations.

Fourth went to “Mission Impossible: Rogue Nation,” the heart-pounding Tom Cruise vehicle, which pulled in $7.1 million its sixth week in theaters for a cumulative gross of $180.5 million. Just behind it in fifth place was action thriller “Transporter: Refueled” by French director Camille Delamarrenu, which made $7.1 million during its debut weekend. The holiday weekend appears to be the quietest of the year, which will be first of 2015 without a title topping the $10 million mark over the three-day period.

That’s a decent performance for the first wide release from year-old Broad Green Pictures, the ambitious studio launched by brothers Gabriel and Daniel Hammond. Paramount’s sixth weekend of Mission: Impossible – Rogue Nation and EuropaCorp’s launch of The Transporter Refuelled were battling for fourth place.

Market research shows that Hispanics are more likely than any other ethnic group to purchase movie ticket, making them a valuable audience for films to attract. “These movies come out and they take everybody by surprise,” he added. “But we’ve been seeding the market and developing the market for five years. The fifth Mission: Impossible took in $7.2 million at 2,849 locations for the three days and was projected to add $2.1 million on Labour Day to boost its domestic total to $182.5 million.

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