Want to record at Abbey Road — for free? With new studio partnership, Converse …

26 May 2015 | Author: | No comments yet »

Converse to Offer Recording Sessions at Landmark Studios.

Converse, which built a brand strategy around music patronage, has booked 10 famous studios in eight countries–including Abbey Road in London, Hansa Tonstudio in Berlin and Stankonia in Atlanta–and is giving emerging acts the chance to record in them for free.

That’s the name of a deep-marketing initiative that revolves around permanent recording studios Converse opened in Brooklyn in 2011, and in the company’s new Boston headquarters. Converse says 900 acts have recorded music through Rubber Tracks, which has also featured pop-up studios in Amsterdam, Beijing, Mexico City and other cities. For example, the Suffers, a 10-piece soul band from Houston, recently appeared on David Letterman’s “Late Show.” The Bots, an L.A. sibling duo, popped up on “Late Night With Seth Meyers.” The list of studios in the new Rubber Tracks push includes Studios 301 in Sydney (where stars such as Bruce Springsteen have recorded); Greenhouse Studios in Reykjavik, Iceland (Bjork); Sunset Sound in Los Angeles (Fleetwood Mac); Toca do Bandido in Rio de Janeiro (Maria Rita); and Tuff Gong in Kingston, Jamaica (Bob Marley).

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