This Is the New Dress Taking Over the Internet

25 Nov 2015 | Author: | No comments yet »

Delightful Fashion Advice from Female Meteorologists (and Why They All Wear the Same Dress).

It all started in a private Facebook group for weather women who share tips of the trade as well as good deals on outfits — as most stations have very strict dress codes.The image – which was shared on Facebook by the American meteorologist Jennifer Myers – shows a collection of weather women all wearing the EXACT same dress.A Homeyee women’s stretch tunic pencil sheath dress that sells for $23 on Amazon is now in the closets of dozens of television meteorologists across the country.

An Imgur user has revealed the fact that many female meteorologists are wearing the same $23 dress — which, it turns out, says a lot about their job and the attitudes of fans. Bree Smith, a meteorologist at KSDK in Ohio, discovered a pencil dress on Amazon that was not only affordable — at just $22.99 — but also was made out of good-quality fabric, had bright colors and long sleeves.

One of the women who featured in the collage favourably reviewed the product on Amazon, saying: “I work on TV, so I am always looking for good quality dresses at an affordable price. To prove how great and universally flattering the dress was, a Texas-based meteorologist put together a collage of all the women wearing it and shared it on Facebook over the weekend. “More than 50 of us purchased the dress, so if you travel and watch the news, you might see something familiar,” Jennifer Myers wrote in the post along with a photo of her wearing it in blue. Since then, weather broadcasters all over the country have ordered it, making for a surreal aggregation of screenshots and photos that went wild on Reddit. That meets strict dress codes that some work under: “Many stations even have consultants that come in and tell you colors you should and shouldn’t wear,” KOCO meteorologist Shelby Hays tells Tech Insider (white is bad and green would vanish with the green screen). Since the world’s first TV weather forecast (George Cowling, the BBC, 1936) they have worn suits, their only consideration how natty to go with the tie.

Meteorologists have a bit of a support system when it comes to wardrobes because, as Kleist explains they have that “big screen behind us” the chroma-key “and when the camera looks at us doing the weather it takes anything green and replaces it…so if my dress is green I’ll be covered in temperatures and then you’ll see my hands and my head.” “We can only wear things once every couple of months because it’s your whole body (on the air) and people really remember it if (your outfit) is really bold or stands out so it can be hard to build a wardrobe at a decent price,” Kleist says. So prevalent is this silhouette that in the US this week dozens of meteorologists were spotted wearing exactly the same dress: Homeyee’s stretch poly-cotton-spandex pencil tunic sheath, to be precise, available in seven bold colours from Amazon for $23. Their jobs require clothes that are comfortable enough to move around in (the sweeping arms of a cold front! the quick steps of an incoming hurricane!), fancy enough for a TV broadcast, and cheap enough to buy more than one. “Sometimes what to wear is biggest stress of my job,” the Weather Channel’s Jen Carfagno told me over email. “Don’t look too old, or too young. The ubiquity of one dress doesn’t surprise British weather veteran Siân Lloyd. “You have to remember that, with the weather, you are terribly confined,” she says. “You can’t do florals, stripes or checks; they shimmer and shake on television. Apart from at Christmas, when you have a huge captive audience, and I did get lent some fabulous garments – like one velvet jacket with a little fur collar.” Colour isn’t the only consideration: “You also don’t want to bare your arms in a formal broadcast.

How many styles of red dresses are there anyway?” Heather Sophia of Mississippi News Now says the standard wardrobe for female meteorologists have changed a lot over the past decade. “When I landed my first TV job, I had two to three suits with a variety of blouses,” she told me. “Now, I have a closet full of dresses. Thankfully, she says: “Often the cheapest clothes work best on telly, I have some really great Dolce and Gabbana and Vivienne Westwood dresses but designer pieces that have an amazing billowing shape in real life can look awful on screen. I honestly can’t recall the last time I wore a suit on air.” Sophia thinks that women preferred suits in previous generations of broadcasting, when they felt pressure to look as authoritative as the men who dominated the industry. “As more and more females were hired and climbed the ladder, I believe dresses and clothes outside the suit became more acceptable with the same credibility,” she says. And then plain jackets I have from Peacocks work a dream.” Nazaneen Ghaffar, a Sky meteorologist, uses a video wall, not a green screen, but still has to avoid patterns that would distort or colours that would cause her to be camouflaged against the map. In her previous job, at the BBC, she felt the wrath of the internet when a cream-coloured top with a thick black stripe “made it look, under the lighting, like I was just wearing a boob tube.

And dresses, more than suits, are easily available in colors other than black, a color she calls “unfriendly.” A blue suit could be even worse. “For a while there, you had to be really careful with what color blues you wore, what color greens you wore,” Abrams says. There were so many complaints; my mother was really upset.” She also had to relegate a dress with a top-to-bottom zip after unsavoury viewer comments. Luckily, her network uses TV monitors instead of the blue or green screens that could make ill-dressed meteorologists disappear, although color is still a major concern. “Remember the gold/black/blue dress thing? At Sky, budgets must be healthier; Ghaffar has a stylist to shop with. “I pick what I want but she checks that it works – reds and blues are best; stripes we avoid.

And I always tuck my microphone pack into a pair of Spanx – that kills two birds with one stone.” Undeniably, bodycon dresses are more obviously feminine than the boxy suit jackets of the 80s and 90s – that Homeyee dress, says Lloyd, is designed to be flattering: “It has that thing of the black going down the side and at the waist to give that Jessica Rabbit shape. They all look blue on TV.” Sophia is conscious of her dresses’ texture, too. “I don’t want my clothes to be a distraction from the weather story I’m telling, so I shy away from leather and anything with sequins … because it tends to reflect the light,” she says. Since meteorologists can’t plug their mics into a desk like anchors sometimes do, they have to wear something that can accommodate a bulky mic and earpiece communicator device. Carfagno wears hers on a strap around her thigh—like “a Bond girl,” she says—and Abrams tucks hers into her Spanx on her back; other women use a bra strap to keep it stable.

Viewers have registered their disapproval when Carfagno’s worn something they considered too tight; some have even asked if she was pregnant. “Then I generally take that outfit off frequent rotation,” she says. Still, amateur opinions come in from all sides. “Nowadays with social media, [viewers] tell you everything you want to hear and not hear,” she says.

Abrams loves to share her secret to staying warm in rain and snow: She buys heating wraps and pads from the pharmacy and sticks them all over her body, then wears a wetsuit. She puts other heating pads in her jacket while she’s getting ready in the morning, so when she goes out into the storm, she’s “raging hot, sweating, like, you feel like you’re going to pass out.” Freezing temperatures are a problem in the studio, too. One of Abrams’ recent Instagram posts shows her and two other women wearing winter jackets and clutching a heating lamp during a commercial break while their male colleague claims sweaty armpits. (And yet the winter-unfriendly sheath dress remains queen on TV.) Very few on-air meteorologists get wardrobe budgets, which can make for a substantial financial burden if they don’t shop wisely. “I love French Connection, but they can be pricey,” Sophia says. “I wait until their dresses go on clearance and when it’s marked an extra 30 to 40 percent off the clearance price.” She owns more than 100 dresses, each of which cost an average of $40 to $60, from clearance racks at outlets like Dillard’s, Saks Off 5th, Michael Kors, BCBG, J.Crew, and H&M; she finds January to be the cheapest month for dress-buying. “This month, I’ve spent about $250 on my wardrobe and came home with six dresses,” she says. “There are some female reporters/meteorologists that have worked out trades with clothing stores that will allow [them to] borrow an outfit in trade for a 10- to 15-second ad during the newscast.” Abrams sees a silver lining to the hefty wardrobe demands. “You always have dresses for every event,” she says.

She and one of her meteorologist friends, WABC’s Amy Freeze, swap dresses to keep things fresh. “I have, like, five of her dresses right now, and then I’ll give them back to her, she’ll take mine,” Abrams says. “We need to start this in our whole community with everyone who’s the same size.”

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