The Latest: Samberg is smooth, saucy, goofy Emmys host

22 Sep 2015 | Author: | No comments yet »

Emmys hit new low as just 11.9 million viewers tune in.

A horde of fans was left feeling shocked and betrayed at last night’s Emmys after a video montage revealed a series of spoilers for many of the shows that ended this year. LOS ANGELES — Sunday’s telecast of the 67th Annual Primetime Emmy Awards has drawn the show’s smallest audience on record — 11.9 million viewers — according to preliminary national estimates from Nielsen that are adjusted for time zone differences.

Viewers were left dumbfounded as revealing clips from “Mad Men,” “Boardwalk Empire” and “Parenthood” infiltrated their TVs – with many complaining they’ll now never be able to watch those shows with the unwitting mentality they deserve. It was down nearly 4 million viewers from last year’s show on NBC (15.6 million), which aired on a Monday in late August and didn’t have to face an NFL game. At the beginning of the show, Samberg starred in a pre-recorded musical number where he sang about locking himself in a bunker for a year so he could binge watch every TV series out right now. The 1974 Emmys on ABC likely drew a smaller audience, but a total-viewer count wasn’t available, according to Nielsen; that year’s show was seen in 6.85 million homes, which is the smallest tune-in of the past 60 years.

Martin, the author of the “Game of Thrones” books that are the basis for the hit fantasy epic that won best dramatic series Sunday night, was sitting at a table across from the comedian John Hodgman, and discussing his “nice birthday present” (Mr. He gestured to the Emmy sitting right in front of him, and warned people just how sharp the tips of the trophy were. “I lost this six times and the seventh is the lucky charm,” Mr. They trail the Oscars on ABC (37.3 million), the Grammys on CBS (24.8 million), the Golden Globes on NBC (19.3 million), the CMAs on ABC (16.3 million) and the ACMs on CBS (16 million), while they come in ahead of the AMAs (11.6 million) and Billboard Music Awards (11.2 million), both on ABC. Martin said. “Between ‘Thrones,’ ‘Veep’ and ‘Olive Kitteridge,’ we crushed the competition.” Considering the sprawling nature of today’s television landscape, that was no small statement. Though HBO has long been a favorite of the Emmys — this year was the 15th in a row that it had more nominations than any other network — it has faced an increasingly competitive creative environment with the rise of streaming services like Amazon and Netflix.

And with the broadcast networks seemingly being left behind — Viola Davis’s historic win for best dramatic actress notwithstanding — HBO found itself alone at the top. NBC’s Sunday Night Football was the dominant program of the night with a 16.3/27 in the overnights, down only slightly from last week’s season opener between the New York Giants and Dallas Cowboys. Or, as HBO’s chief executive, Richard Plepler, said in an interview, “I can’t help but think the more democratized the process, the better it is for our shows, and this was a democratized process.” It was also a year in which space seemed to open up in the major categories. “Breaking Bad,” which had won the Emmy for best drama the last two years, went off the air in 2013. “Mad Men,” victorious in the category four times, is now off the air, too. (The show’s star, Jon Hamm, did win a best actor Emmy after being nominated seven previous times.) Netflix’s “Orange Is the New Black” was reclassified as a drama this year instead of a comedy, though the result was the same — it did not win. I congratulate HBO, and I look forward to competing next year.” Even if network television had a poor night, it had arguably the most memorable moment: Ms. The most buzzed-about moment was Viola Davis winning for lead actress in a drama series, and the the states with the highest engagement pertaining to Emmys-related conversation were California, Illinois and New York.

According to Amobee Brand Intelligence, a marketing technology company, Twitter sentiment around the #Emmys hashtag was 44 per cent positive, 48 per cent neutral and 8 per cent negative. HBO also had a few missteps this year, and Andy Samberg, the Emmys host, poked fun at one of the network’s not-so-great moments: the second season of “True Detective,” which got decidedly mixed reviews. “It’s been a year of goodbyes,” he said during the broadcast. “We said goodbye to ‘Mad Men’ and ‘Parks and Recreation.’ And we also said goodbye to ‘True Detective,’ even though it’s still on the air.” Now that the Emmys have crowned new victors in some major categories — in addition to familiar ones, like Julia Louis-Dreyfus, who won her sixth Emmy, and Allison Janney, who won her seventh — the question is whether this will usher in a new era of unpredictability at the awards show. Best drama winner Game of Thrones generated 21,851 tweets between 8pm and midnight ET, while best comedy winner Veep received 30,474 tweets in the same period.

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