The Fashion News to Know This Week

6 Nov 2015 | Author: | No comments yet »

Balmain x H&M is selling on eBay for up to £5,000Olivier Rousteing brought the masses to H&M on Thursday and many folks left empty-handed, but documented the totally calm and orderly experience on social media.Frenzied shoppers camped out overnight outside stores across the world, from the Champs Elysees in Paris to Regent Street in London, where the range has since sold out completely.SAN FRANCISCO — The latest collaboration between a high-fashion designer and a low-price retailer has produced long lines at H&M stores around the world, while online shoppers complained they couldn’t get on the chain’s website before most items from its new Balmain collection were sold out.

Johannesburg – Hennes & Mauritz’s much anticipated arrival in SA – only the third country on the continent to open outlets – has been marred by a social media faux pas. The pearl beaded jacket, worn by Gigi Hadid and Kendall Jenner, retailed for £399.99 in store, was sold later for £3,300 – and that’s after 29 bids.

Related, from elle.com: “30 Real Balmain Pieces That Are Cheaper Than the Balmain x H&M on Ebay.” After Alber Elbaz’s departure, “tensions between staff and management at Lanvin have reached a new high,” according to WWD. This video on Twitter showed the chaotic reaction to shoppers who has been allowed inside a store: In London, the Regent Store opened later than scheduled “until we were certain we could ensure the safety of our staff and customers, which is always our priority.” The New York Times reported that a professional gang had congregated outside the store, one whose members specialise in getting hold of as much stock as possible with the intention of selling it at inflated prices on re-sale sites. That initial tweet only had 38 retweets and 8 likes, but the message spread much further after H&M’s South African Twitter handle responded with what many thought was an insubstantial explanation. The Swedish retailer’s website crashed for several hours too due to demand; when it re-surfaced, almost every single piece from the women’s collection has sold out.

Vanessa Friedman reported on the Child Performers Protection Act of 2015, “a bill intended to extend federal workplace safety regulations to young professionals, including models,” currently being mulled over by the United States House Committee on Education and the Workforce. South Africa, which is still shaking off the vestiges of apartheid, has a population that is mostly black, at almost 80 percent, with whites making up just 10 percent. The 2015 recipients of the CFDA/Vogue Fashion Fund’s $300,000 bounty and yearlong mentorship are Gypsy Sport’s Rio Uribe, Aurora James of Brother Vellies and Jonathan Simkhai. A simple white, logo’ed t-shirt is selling for £80 instead of £24.99, and one of the most expensive items from the collection – a pearl-effect beaded jacket – could be yours for a staggering ‘Buy It Now’ price of £1,350. In mid-October, country manager Par Darj, told Business Report its target was to provide affordable, high-quality fashion for all. “We call it democratic fashion.” “In South Africa we see a very fashion oriented market… and there is a very big fashion interest, especially if you look at the middle class and the aspirational market,” he said in an interview with the publication.

Of course, these prices are small-fry compared to Balmain’s usual luxury creations; Net-a-Porter.com is currently selling a beaded minidress for £8,650 and a viscose, off-the-shoulder dress for £1,715. Darj said H&M planned to have as many as 1 500 people employed within 12 months. “We would like to hire people with a good attitude and an interest in fashion,” he said, adding that some 60 associates had already been sent to Sweden for training.

The Swedish high-street giant is aware that reselling on eBay is part of the outcome from its success – despite letting customers buy only one of each item. His friendships with the Kardashians has helped bring brand awareness to a much wider audience; the campaign starred models-of-the-moment Kendall Jenner and Gigi Hadid, who between them have almost 50 million followers on Instagram. I saw customers that got items they wanted and I saw customers who say I want to sell it on eBay.” Last year the Alexander Wang for H&M collaboration sold out within hours, too, followed by the items being sold for double the price on eBay. With Creative Director Olivier Rousting, 30, pushing the luxe French house brand through social media, and getting famous faces to front his campaigns, including friends Kim Kardashian and Kanye West, as well as sisters Kendall and Kylie Jenner, Balmain (with 2.8m Instagram followers) has become the “super cool” fashion house of the moment – though its prices are pretty much exclusively for the rich and famous gang.

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