The ‘Bad Blood’ Music Video Proves Taylor Swift’s Power of Reinvention

19 May 2015 | Author: | No comments yet »

5 Biggest Jaw-Droppers at the 2015 Billboard Music Awards.

Kanye West closed the show and huge chunks of his performance — chalk full of pyrotechnics — were muted. No one is going to forget about Simple Minds’ 30-year anniversary tribute to “The Breakfast Club” on Sunday’s Billboard Music Awards (hey, hey, hey, hey, ohhh).The televised ceremony, which took place on Sunday, May 17th at the MGM Grand Garden Arena in Las Vegas, was the place to be for those looking to check out the hottest moments in music, including Taylor Swift’s newest video, British boy band One Direction appearing as a foursome, and Jennifer Lopez rocking barely-there couture. And speaking of dangerously revealing ensembles, a slew of other celebs took the opportunity to show of loads of leg, whittled waists and lots of cleavage on the red carpet.

The artist, known as an entertainer who often pushes the envelope, performed his new song “All Day” from his forthcoming album, “Swish,” as well as his two-year-old song “Black Skinhead.” West was introduced by two of his sister-in-laws — Kendall and Kylie Jenner — who were noticeably booed as they introduced him. Whether it was revealing fashion choices (Oh hey there Jennifer Lopez) or naughty dances (we see you twerking Nicki Minaj), there was plenty to talk about in Sin City. While it is not Swift’s best music video, it is the first that indicates Swift may be able to reinvent herself at the rapid pace contemporary pop demands.

They also all advanced the same idea of Swift, as a slightly goofy but very sweet girl; from “You Belong With Me” to “22,” she always seemed to be playing herself in her clips. Power of Words: Even though Sam Smith was unable to attend the big show because of a recent vocal cord surgery, the “Stay With Me” crooner couldn’t help but thank fans for his award in the loveliest way possible. Taylor Swift won the awards for top artist, top female artist and top album for ‘‘1989.’’ One Direction won awards for top group and top touring artist.

In ode to Andrew Lincoln in Love Actually, the 22-year-old didn’t speak a word as he let the audience read his cue cards. “It’s times like this that I realize how lucky I am to have you in my life,” one read. “Can’t wait to get this surgery out of the way so I can sing my ass off for you again.” 2. 1D United: Rest easy, Directioners. Lady Gaga and Rihanna, in their own ways, redefined their respective images with each elaborately staged clip, while Beyoncé made a whole album of videos in which she changed her look and her whole mien every four minutes or so. John Legend won top radio song for ‘‘All of Me,’’ and Meghan Trainor won top Hot 100 song for ‘‘All About That Bass.’’ Florida Georgia Line were named top country artist. It’s only recently, with her declared shift from country music to pop, that Swift has joined in the game that every one of her contemporaries is playing.

Last autumn’s big-budget, high-concept “Blank Space” video, in which Swift played a Gone Girl version of herself as an alluring psychopath, allowed Swift to demonstrate both a sense of humor about herself and a wardrobe even more elaborately glamorous than what she wears on red carpets. And in “Bad Blood,” Swift plays a character in a more literal sense, costumed like an assassin and performing elaborate stunts. (She’d previously done little more physically taxing, in her videos, than pretend she’s a bad dancer.) Swift has gone from putting herself forward in her videos to using them as a tool to explore various sides of her personality, and create others. There’s absolutely nothing in the playground-chant-y “Bad Blood” that lends itself particularly well to a Sin City homage, which is the ultimate proof Swift knows what she’s doing. But every time the “Shake It Off” crooner went onstage to accept an award, she just had to lean in for a hug (and sometimes a kiss) from her not-so-rumored boyfriend.

In fact, getting good at crafting compelling, fun music videos people would want to watch was the last thing she needed to do in order to become 2015’s all-around-perfect pop star. Rap What?!: We don’t think we’re hard of hearing, but we practically missed all of ‘s performance Sunday because ABC decided to bleep out so many moments.

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