Super Bowl 2015 commercials: Will sponsors help mend NFL’s image? (+video)

25 Jan 2015 | Author: | No comments yet »

Adding Innovations, the Pro Bowl is Trying to Be Relevant. Stop Laughing..

Downtown Phoenix gets ready for Super Bowl XLIX next week, will bring in fans and celebrity on Thursday Jan 22, 2015.(Photo: Nick Oza/azcentral sports) The eyes of the sports and entertainment worlds will be on the Valley like never before this week with a star-studded convergence that will include the Pro Bowl, Katy Perry, Jimmy Fallon, Tiger Woods’ long-awaited return to the Phoenix Open and this game called Super Bowl XLIX.I mean, how often does the national sporting conversation get hijacked by a controversy over whether a team about to play in a Super Bowl deflates footballs slightly below regulations?

Super Bowl Sunday marks the only time television viewers display genuine interest in commercials, the consumerism filler impeding the flow of programming. Players chuckle with one another on the field, wear wacky uniforms and talk openly about how the game, which is often played in Hawaii, is a vacation. With cases of domestic violence from NFL players gracing headlines – such as the suspension of Minnesota Vikings player Adrian Peterson for child abuse and the Baltimore Ravens Ray Rice domestic violence case – the NFL had credibility and consistency issues. More than 110 million people worldwide are expected to watch the NFL finale between the defending champion Seattle Seahawks and three-time champion New England Patriots.

With the entire world watching, advertisers will step up their game, crafting 30-second and one-minute masterpieces depicting the human condition through pristine mise en scene and character development. Whether you’re planning to party in front of the tube all day — or just catch the best of those insanely expensive commercials between your regular weekend shenanigans — here’s the rundown on all the apps and gadgets you’ll need. In December, league owners endorsed a policy that includes clearer guidelines, funds for counseling, expanded services for victims and violators, and a new special counsel for investigations and conduct, reported The Monitor.

Millions more will watch the Waste Management Phoenix Open — possibly 100,000 or more in person — especially if Tiger is roaming the greens on Sunday. Or, you know, just toss out babies and animals—preferably talking ones—along with pretty models, celebrities and less attractive gentlemen getting hit in the groin. It did not help that despite years of tinkering, including moving the game to one week before the Super Bowl instead of one week after it, the event lost nearly $4 million annually during recent games held in Hawaii. If you’re like me and tend to stream as much of the action on your smartphone or tablet as you do on your TV these days, you are in serious luck this year.

The new policy clearly outlines how the NFL will respond in future cases, alleviating some of the public discomfort with how they handled the previous. For the first time ever, you can watch every stunning pass and brutal collision right from the NBC Live Sports Extra App — from any computer, iOS, Android, or Windows mobile device.

But during the height of the domestic violence cases, multiple NFL sponsors issued statements criticizing the league’s handling of the situation, and some threatened to pull sponsorship. Since we now live in a universe when companies release commercials for their Super Bowl commercials, Lara O’Reilly and Ashley Lutz of Business Insider ran through every brand expected to run a spot.

Then out come details of hours of drinking at a wine bar, and then a strip club, and then a homeless witness suggesting a drunk Allenby fell beak first onto a large rock and then made up a story. After Anna Kendrick poked holes into beer commercial tropes last year, it has now turned to Parks and Recreation star Aubrey Plaza to keep the tradition going.

Alumni captains were chosen to pick teams that were no longer divided by conference, rules were changed to speed up the game and minimize injuries, and the game became a showcase for experiments. For example, Dove has already unveiled online, a 30-second commercial it plans to run on Super Bowl Sunday, Feb. 1, showing men’s #RealStrength can be found in more places than just the football field. But if you prefer the big screen — and your puny little boob tube just isn’t cutting it — you can score huge sales on some pretty awesome sets right about now. The clip, a version of which ran in honor of Father’s Day in 2014, features children of all ages yelling, crying, and exclaiming variations of “Dad” and “Daddy.” The dads in the video snuggle, giggle, throw their kids in the air, celebrate happy moments, and console tears while striking an emotional chord in the viewer.

Since a competitor has a monopoly on convincing drunk citizens to drink more, Newscastle is getting creative in an attempt to infiltrate the airwaves. At the end, the ad concludes in on-screen text: Jennifer Bremner, the director of marketing at Dove Men+Care, said in a statement that the commercial is part of a larger conversation about masculinity. It uses footage from its “Real Dad Moments” campaign that also went viral. “We know that men today are embracing their caring roles more than ever, and that these experiences are fulfilling and strengthening them,” said Ms. Schultz explained the situation: Newcastle is blocked from airing a national TV ad during the game because Anheuser-Busch InBev holds exclusive beer advertising rights. But the brand has secured some local air time during game’s broadcast on Feb. 1 on NBC and is recruiting other brands to star in the ad and help pay for it.

It is a strange week when the estranged girlfriend of NASCAR star Kurt Busch files a restraining order, questioning his mental state, and Busch counters with a claim that the woman is a hired assassin — and that isn’t the oddest thing you heard this week. ▪ Dolphins owner Stephen Ross touted the $350 million stadium renovations now under way are designed to attract Super Bowls and other events. Dear Steve: The only change in the stadium Dolfans really want is a winning team in it. ▪ The Heat, struggling to stay on a playoff pace, is back in action Sunday at Chicago after beating the Indiana Pacers here Friday in the How the Mighty Have Fallen Bowl. ▪ The Panthers resume NHL play Tuesday against the Detroit Red Wings on a four-game losing streak and seven points off the playoff pace. Lord Stanley can still see the Cats on his radar, but he’s squinting. ▪ Congrats to retiring FIU women’s basketball coach Cindy Russo on a successful 36-year career at the school. While reboots tend to serve as shameless cash grabs, any film starring Pratt deserves the benefit of the doubt after crushing Guardians of the Galaxy. The league can spend less to host the players in Arizona than in Hawaii and can generate more revenue because about 15,000 more tickets will be sold for the game in University of Phoenix Stadium than for a typical game in Honolulu.

That’s 10 more years than that slacker Don Shula coached the Dolphins. ▪ Parting thought: Madame Tussauds on Saturday unveiled a Dan Marino wax statue. If it’s the commercials you crave, head over to the Hulu AdZone for leaked ads, teasers and 2015 commercials, as well as hundreds of memorable and historic ads from years past. Tournament Chairman Dan Calihan already has commitments from, among others, former Diamondbacks pitcher Randy Johnson, who recently was elected to the Hall of Fame; Cardinals coach Bruce Arians and wide receiver Larry Fitzgerald; former Dallas Cowboys star Emmitt Smith; and country music stars Dierks Bentley and Jake Owen. “This is as exciting as I can ever remember,” Calihan said. “And the name players in the tournament (Bubba Watson, Rickie Fowler, Jordan Spieth, etc.) just goes on and on. We have a fabulous field.” Expect the partying to go on well into the morning, when the masses will begin heading to Sky Harbor International Airport.

Whoa.) Here are some great resources for the best game day recipes, including everything that you can serve on a stick: Depending on where you live, apps Drink Fly, Saucey, and Drizly can deliver beer, wine, and spirits to your home in select areas across the country in less than an hour. And of course, there are four major men’s professional-sports franchises here, along with the three-time WNBA champion Mercury, ASU athletic teams, PGA and LPGA tournaments, two NASCAR races and more.

There are no kickoffs — the ball is placed at the 25-yard line at the beginning of each quarter and after scoring plays — and sacks do not stop the game clock. When the fun is over and you want a number to show exactly how much fun you had, a palm-sized breathalyzer device like the Alcohoot can help you monitor your blood alcohol level, graph your drinking over time, hail a taxi and share your activity on social media.

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