Suki Waterhouse Flashes Her Butt Cheeks in ”Devilish” Instagram Photo—See …

25 Jul 2015 | Author: | No comments yet »

Amazon Fashion: the online retailer opens the biggest studio in Europe with Suki Waterhouse.

In Amazon’s quest to slowly but surely takeover the (shopping) universe, the retailer has tapped top model and Redken muse Suki Waterhouse as the new face of its growing fashion business.

Amazon continues to expand, and now it’s got its wings wide spread across Europe with its Fashion obsession, as it opens the continent’s largest photography studio in London, aiming to produce over 500,000 exclusive imagery every year. The move is the retailer’s latest attempt to weasel its way into the billion-dollar high-fashion world, where it hopes to make a name for itself as the first stop for all things style-related, in addition to its role as the go-to for bulk orders of Cliff Bars and toilet paper. The multimillion pound space has been unveiled in the heart of East London, in Shoreditch, and British model Suki Waterhouse has been revealed as the brand ambassador for the autumn/winter 2015 collections.

And while the company has been steadily growing the latter business with initiatives like Amazon Fresh, today it took a step down the catwalk to build up the former. The 46,000 sq ft recently-renovated venue has 22 individual photography bays, as well as editing, editorial and creativity spaces – with the sole purpose of feeding its site with hundreds of thousands of images of clothes.

The studio is a brick structure that dates to 1850 and was built under the arches of the Hoxton railway line and is leased from Transport for London, the city’s transportation authority. We are committed to providing a first class customer experience and our new studio will enable us to produce more than half a million images a year as our fashion business continues to grow.” With the European ambition, Amazon’s got its dedicated fashion stores across Europe on its UK, France, Italy and Spain websites, all offering thousands of items from its carefully-curated shops for Clothing, Shoes, Jewellery, Watches, Sunglasses and Swimwear, featuring designer and high-street brands, from Hugo Boss, Fendi and Calvin Klein, to Levi’s and French Connection.

Juliet Warkentin, Director of Brand and Creative, Amazon Fashion EU explained why the 23-year-old model, and Bradley Cooper’s former girlfriend, was the perfect fit for the studio’s debut: “We believe people should express their individuality through fashion and embrace their personal style. We love Suki’s attitude to fashion.” The studio opened last night with a star-studded launch party and will be hosting a Dazed & Confused event over the weekend featuring a series of workshops and talks, including out fashion editor Alexander Fury in the panel, for charity.

The company says it has added 100 new fashion brands to its platform in 2014, with brands including Hugo Boss, Gucci watches, Emporio Armani, Calvin Klein, Tommy Hilfiger, 7ForAllMankind, American Retro, Petite Bateau, Levi’s and Lacoste. Online fashion is very big business in Europe already, with companies like Rocket Internet making large investments alongside the likes of luxury conglomerates like LVMH. Opening a studio to shoot items would help Amazon boost its inventory in two ways: by selling more items itself and also helping third parties sell more on its marketplace.

Amazon has been a significant force in driving the growth of the tech scene in London, with one big development being a move of its UK offices from the outskirts of London — in Slough, the dreary suburb that was the setting of the original Office series — to a 15-story building on the outskirts of London’s financial centre currently being built to house 5,000 employees. In February, the Council of Fashion Designers of America announced that Amazon would be a major sponsor of the first-ever menswear Fashion Week in New York this year.

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