‘Star Wars: The Force Awakens’ Officially Rated PG-13

26 Nov 2015 | Author: | No comments yet »

Children can’t see Star Wars: The Force Awakens without an adult thanks to new rating.

Those were the words we heard a year ago when the very first teaser for Star Wars: The Force Awakens was released on the Friday after Thanksgiving. The 64-year-old Mark Hamill , who will reprise his role as Jedi Luke Skywalker in the upcoming sci-fi film, has revealed that he has been warned if any details of the upcoming flick’s story line get leaked, he will not get his full payment, News.com.au reports. At the time, we had no idea what it meant, or who was speaking, but over time we learned it was the voice of the dark-side dweller Supreme Leader Snoke (Andy Serkis.) Now, on the anniverary of that teaser debut, Disney has released a new trailer that brings everything full circle – and gives Snoke his answer: “Yes.” So says Adam Driver’s Kylo Ren, a student of the dark side, a collector of Darth Vader icons. It’s only the second Star Wars film to be given that rating, 2005’s Episode III: Revenge Of The Sith was the first, with the other five films slapped with a Parental Guidance (PG) classification.

The video, which shows Abrams on the mixing stage for the movie, features clips from all the various Star Wars actors, both newcomers and favorites, revealing which personal charity of their choosing will be among the beneficiaries. The upcoming flick will also star actor Harrison Ford, actress Carrie Fisher, Adam Driver among others and will hit the USA theaters on December 18, 2015. Star Wars fans have come up with numerous theories to explain his absence, including the possibility that he is “living in self-imposed exile” or potentially “lost on a desert planet”. But because of the way Hollywood structures agreements, exhibitors will pay a higher share of ticket revenue to distributor Walt Disney Co. than with most other films. “Well north of 60 percent,” estimates Eric Wold, an analyst with B.

On the flip side, it could become super annoying if said adults bring their children who are really too young to handle the film and end up talking, crying or shouting throughout the film. Discussing the ongoing threat of spoilers, the actor said: “I have something coming out where there’s an amount of money where if it leaks, because of me, I don’t get that payment. The focus of this trailer seems to be split between Ren and one of the movie’s new heroes, Oscar Isaac’s X-Wing pilot Poe Dameron, whose confrontation with the masked villain gets a few more seconds of screentime. Finally, for the spoiler-obsessed, if that counter on the wall behind him is accurate, it looks like Finn’s TIE Fighter escape takes place about 12 minutes in. But I’m good about keeping secrets.” Recalling that he managed to keep a huge secret while shooting the original Star Wars trilogy, Hamill added: “I’m proud of the fact that I knew a year and a half before anybody else that he [Darth Vader] was actually ‘Dad Vader’.

In addition to moves like round-the-clock screenings, group sales and premium showings in 3-D and Imax formats, exhibitors are getting creative with concession sales and adding merchandise to the mix as they seek to enhance profit margins. We also see the familiar shot of The First Order assembled before Domhnall Gleeson’s General Hux on the surface of Starkiller Base, only this time there’s a bright red glow in the sky. The exhibitors “have to find a way to make this work for them,” Wold said. “They can do what they can to boost profitability around it by driving concessions sales.” Disney, which licenses the swag, and the movie houses are borrowing from Broadway, working with New York-based Araca Group, which provides merchandise for live theatrical shows. Looks like the show of force is not just the vast battalion of troops and machinery gathered for a rally, but a demonstration of that planet-sized weapon’s capabilities.

Hamill first described his “contractually obligated beard” in August last year, showing off his bushy facial hair in a shot from the Episode VII set, but has trimmed it back and removed it entirely for appearances in other TV shows since. Alongside the returning trio of Hamill, Harrison Ford and Carrie Fisher, the film’s cast includes Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Adam Driver and Andy Serkis. It will screen the picture around-the-clock on opening weekend, and concession stands will feature souvenir popcorn containers emblazoned with “Star Wars” characters, said Rolando Rodriguez, chief executive officer of Marcus’s theater unit. At Carmike Cinemas Inc., the country’s fourth-largest chain, $40 will buy a “Star Wars” fan a T-shirt, unlimited popcorn and refills in collectible drink cups.

Abrams has recently revealed that Carrie Fisher’s Leia will not be referred to as “Princess” in the film, but has instead been given a new, more military-sounding title. And dine-in theater chain Studio Movie Grill is introducing a themed brunch – with cinnamon-flavored “Princess Leia Buns” for $6.95 – to cater to early risers catching the film at its 23 locations.

There will also be cocktails like the “Tattoine Sunrise Mimosa” for $5 and “Yoda-rita,” an under-$10 twist on the Margarita using Sauza Blue Reposado tequila. Perhaps he’s looking to understand the Jedi — his downgrade in hand quality indicates he’s living a monk-like ascetic life — or perhaps as some think, he has started down Anakin’s path and gone full evil. Advance sales overall are running three times that of those sold for the latest “Hunger Games” installment, Rodriguez said. “This is bigger than anything I’ve seen and I’ve seen a lot, including ‘Harry Potter,”’ said Walt Disney Studios Chairman Alan Horn, who helped oversee that franchise at rival Warner Bros. “The Force Awakens” could generate a record $762 million in U.S. and Canadian ticket sales, according to Boxoffice.com.

Han, with Finn and Rey in tow, are trying to find him, either to bring him back into the fold as the hero of the Rebellion — re-branded as the Resistance — or to turn him from his dark path. Or he could simply be re-appearing as a Force spirit, a neat trick Star Wars can pull out of its back pocket whenever it wants to resurrect a character to stand around at parties like a literal ghost at a feast. Representatives from the biggest U.S. movie chains, Regal Entertainment Group, AMC Entertainment Holdings Inc., Cinemark Holdings Inc. and Carmike, either didn’t return calls or declined to discuss the rental splits. Instead of including tax with the cost of concession items as they have in the past, some are now tacking it onto the sale, which increases the total paid by the customer, he said.

With merchandise there are always logistical issues, including how to return items and what customers do with the products when they’re in their seats, according to Marty Brochstein, a senior vice president with the International Licensing Industry Merchandisers’ Association.

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