Spotify might allow high-profile artists to restrict music to paid subscribers …

9 Dec 2015 | Author: | No comments yet »

Spotify Might Allow Artists to Release Music Only on Paid Tier.

LOS ANGELES (AP) — Music-streaming giant Spotify is considering allowing musicians to reserve new releases for paying subscribers, although it balked at doing so for Coldplay’s latest album, according to a person familiar with the matter. Spotify might let artists release new music only through the service’s paid tier, bypassing the free tier that has inspired criticism from artists including Taylor Swift.Spotify will reportedly start allowing a select group of major artists to make their music available only to paying subscribers, the Wall Street Journal reports.

It’s likely the company’s attempt to cater to popular acts like Taylor Swift and Adele, who have withheld releases from the streaming giant for financial reasons. A “paid-only” window might also increase album sales if it led more music fans to purchase music instead of listening for free via cumbersome options involving ads or the use of computers instead of phones or tablets.

This year, Adele declined to make her own new album, 25, available on the service — or any streaming service, for that matter — which likely contributed to her staggering sales figures. Music: “All I can say is that music is changing so quickly, and the landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment. The company has reportedly discussed the idea in “private talks” and has told music executives that it will test out the feature soon, but has not yet decided which artist to start with, WSJ reports.

And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music.” A representative for Spotify declined to comment on the matter, and instead provided Mashable with a statement from Jonathan Prince, the company’s Global Head of Communications & Public Policy. “We are 100 percent committed to our model because we believe that a free, ad-supported tier combined with a more robust premium tier is the best way to deliver music to fans, create value for artists and songwriters, and grow the industry.

In that context, we explored a wide range of promotional options for the new Coldplay album and ultimately decided, together with management, that Coldplay and its fans would best be served with the full album on both free and premium this Friday.”

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