Spotify Is Reportedly Considering a Massive Change

9 Dec 2015 | Author: | No comments yet »

Spotify Considers Allowing Some Artists to Withhold Music From Free Service.

Spotify will reportedly start allowing a select group of major artists to make their music available only to paying subscribers, the Wall Street Journal reports.Taylor Swift’s yanking of all her music from Spotify last year was quite the dramatic spectacle—but it wasn’t, ultimately, a game-changer for the music streaming industry.

†Introductory offers to be billed 4 weekly as per the following – The Australian Digital Subscription $4 per week to be billed as $16 4-weekly; The Australian Digital Subscription + The Weekend Australian (delivered Saturday) $4 per week to be billed as $16 4-weekly; The Australian Digital Subscription + 6 day paper delivery $8 per week to be billed as $32 4-weekly. It’s likely the company’s attempt to cater to popular acts like Taylor Swift and Adele, who have withheld releases from the streaming giant for financial reasons. In private talks, Spotify has told music executives that it is considering allowing some artists to start releasing albums only to its 20 million-plus subscribers, who pay $10 a month, while withholding the music temporarily from the company’s 80 million free users. This year, Adele declined to make her own new album, 25, available on the service — or any streaming service, for that matter — which likely contributed to her staggering sales figures.

Her album then sold 3.5 million copies in a single week, breaking a 15-year record and providing evidence for some that streaming services hurt music sales. It also hasn’t decided which artist will get to withhold music from the free service first, this person said, adding that the company isn’t ready to announce a permanent policy change yet. Even on an experimental basis, it is a big reversal for Spotify, which has so far maintained unequivocally that its free, ad-supported service needed to have all the latest tunes so that it could compete with free sites such as Alphabet Inc. Full offer terms and conditions apply – see www.theaustralian.com.au for full details. * Value calculated as at 24/11/15.Offer includes a free Samsung Galaxy Tab A 8” Tablet Model SM-T350NZAAXSA (WiFi Only).Please be aware introductory offers must be purchased before 18 December 2015 for delivery before Christmas Day.

Subscribers, meantime, get unlimited, on-demand access to a catalog of more than 30 million songs. “Our free service drives our paid service,” Spotify Chief Executive Daniel Ek wrote in a blog post last year, following Ms. We will supply your contact details to JB Hi-Fi, who will deliver this tablet only to your registered subscription address and will email you with dispatch details. A representative for Spotify declined to comment on the matter, and instead provided Mashable with a statement from Jonathan Prince, the company’s Global Head of Communications & Public Policy. “We are 100 percent committed to our model because we believe that a free, ad-supported tier combined with a more robust premium tier is the best way to deliver music to fans, create value for artists and songwriters, and grow the industry.

In that context, we explored a wide range of promotional options for the new Coldplay album and ultimately decided, together with management, that Coldplay and its fans would best be served with the full album on both free and premium this Friday.” Labels see paid-streaming services as key to their future, as sales of CDs and music downloads continue to plummet, and say that free services such as YouTube erode the value of music while failing to generate sufficient advertising revenue. But there are potential problems, too: As the Journal notes, Spotify’s decision to reverse course may put it in a new kind of trouble with the record industry if it chooses to offer special treatment to some artists over others.

But the company’s about-face is important, for it signals that Spotify is not quite as sure about its footing in the music industry as it might otherwise appear to be. Offers are available to new customers with an Australian residential address who have not held a digital subscription with The Australian in the 6 months preceding subscribing for this offer.

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