‘Spectre,’ ‘The Peanuts Movie’ Give Box Office a Welcome Boost

9 Nov 2015 | Author: | No comments yet »

‘Spectre’ shoots to $73 million at box office, misses ‘Skyfall’s’ mark.

Both “Spectre” and “The Peanuts Movie” reinvigorated moviegoers who turned out in droves to check out the new fare, including buzzy limited-release titles like “Spotlight.” “Spectre” took an easy first-place spot with an estimated $73 million, according to Rentrak estimates Sunday, to become the second-biggest Bond opening of all time.In this image released by Metro-Goldwyn-Mayer Pictures/Columbia Pictures/EON Productions, Monica Bellucci, left, and Daniel Craig appear in a scene from the James Bond film, “Spectre.” (Jonathan Olley/Metro-Goldwyn-Mayer Pictures/Columbia Pictures/EON Productions via AP) LOS ANGELES – It took the combination of James Bond and Charlie Brown to save the box office after a disastrous few weekends of flops. In the first three days of its release, the movie grossed $73 million, less than the $88 million grossed by the previous Bond movie Skyfall and at the lower end of the estimated range of $70-100 million projected by major industry sources such as Box Office Mojo. The competition was different, the weekend was different,” said Rory Bruer, Sony’s president of worldwide distribution. “One thing I am certain of is that the Bond franchise is as healthy and strong as ever.” Distributor Sony, who co-produced the film with Eon Productions and MGM, tried to manage expectations going into the weekend, predicting an opening in the $60 million range. “It’s still a great number,” said Paul Dergarabedian, Rentrak’s senior media analyst. “For a franchise that’s over 50 years old, it’s really an astounding achievement.” “Spectre’s” worldwide take is a different story.

SNE -1.06 % ’s Sony Pictures Entertainment, which released “Spectre.” The new Bond movie had the second-highest opening ever for the series, behind only 2012’s “Skyfall,” which also starred Daniel Craig. Reviews for “Spectre” were poor, but audiences gave the new movie an average grade of A-, according to market-research firm CinemaScore, a good sign for word-of-mouth. International results were more impressive, with “Spectre” outpacing “Skyfall” in many foreign countries where it is opening, with particularly big numbers in the U.K., Mexico, and Russia.

The film cost around $100 million to make. “We were everywhere,” he noted of the campaign. “That’s what we thought we had to do to get through the noise of Bond to connect with moviegoers from 8 to 80 which I think we really were successful in doing.” Holdovers “The Martian,” “Goosebumps,” and “Bridge of Spies” rounded out the top five, while new opener “Miss You Already,” staring Drew Barrymore and Toni Collette, opened in 384 theaters to only $572,160. “Spotlight,” director Tom McCarthy’s film about the Boston Globe’s Pulitzer Prize-winning investigation into the sex abuse scandal in the Catholic Church, was the strongest of the pack, opening to $302,276 from only five theaters. “Brooklyn,” a 1950s-set immigrant story starring Saoirse Ronan, took in a respectable $181,000 from five theaters this weekend after opening Wednesday. The final installment of “The Hunger Games” franchise opens in two weeks, and “Star Wars: The Force Awakens” bows in just over a month. “We certainly needed this infusion of excitement into a marketplace that has been just lying there doing nothing almost for the past few weeks,” Dergarabedian said. Though Snoopy and his friends are well known to adults, “Peanuts” is brand new to many children, and Fox treated it as such in marketing the film.

The opening was similar to other non-sequels from Blue Sky Studios, Fox’s animation company, including the first “Ice Age” in 2002 and 2008’s “Horton Hears a Who.” “Peanuts” drew strong reviews. Despite the healthy openings for two new films, Some previously released films held on with brisk ticket sales domestically, including “The Martian,” “Goosebumps” and “Bridge of Spies.”

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