‘Spectre’ Premieres In London

27 Oct 2015 | Author: | No comments yet »

Spectre premiere: Duchess of Cambridge stuns in sheer dress on James Bond red carpet.

LONDON (Reuters) – James Bond is back, and companies such as Omega watches, Gillette shavers and Belvedere vodka have paid undisclosed sums for product tie-ins with “Spectre” in sponsorships that one marketing specialist says are cinema’s version of the Olympics. Catherine ensured all eyes were on her at the highly anticipated event as she walked the red carpet at London’s Royal Albert Hall in the semi-sheer dress. Being a sponsor allows companies to show Bond-themed adverts, as both Gillette and Heineken are doing, or to mount lavish drinks parties — featuring Belvedere martinis, as the spirits company plans for Tuesday night to celebrate the film’s British premiere on Monday. It has its U.S. launch on Nov. 6. “We can’t disclose the actual cost of the franchise but we do invest significantly,” David Lette, premium brands director for Heineken UK, told Reuters, adding that both Bond and Heineken beer have “global appeal”.

For Gillette, the Bond sponsorship is new with this film, but Kara Buckley, associate director of communications for grooming products at Procter & Gamble, Gillette’s owner, said it was a way to diversify from sports promotions. “We found that film is another great way to connect with guys, particularly younger guys,” she told Reuters at a “Spectre” product tie-in party in London. He estimates Bond movies have earned some 11 billion pounds (11.02 billion pound) – in 2015 prices – at the box office, and another $4-5 billion from marketing since “Dr. The 30 year old French actress shimmered and shone as she posed for photographers in the stunning gown, which featured a high neck and backless detail.

Although figures are not divulged, he said the marketing and promotional activities associated with a modern Bond movie could run to 150-200 million pounds, or roughly the cost of making it. “I looked at ‘Star Wars’, I looked at ‘Harry Potter’, they actually make more per movie, but they are only seven or eight movies long in terms of franchises. Monica, who is one of the oldest Bond girls ever cast, gave her younger counterparts a run for their money in the plunging gown, which was also backless with a thigh-high split to give fans a flash of skin. The man of the moment, Daniel Craig, looked as suave as ever in his tuxedo, pouting for the cameras before heading into the venue alongside wife Rachel Weisz. The green dress and hexagonal earrings that Lea Seydoux wears to an intimate dinner with Daniel Craig’s Bond on a luxury train, have been plastered on billboards and buses across London — without anyone paying for sponsorship. “We’re all just kind of gobsmacked about the whole thing,” said a delighted Sameera Azeem, head designer for British-based Ghost, which produced the 225-pound ($345) slinky “Salma” dress that the French actress Seydoux wears to the dinner that ends abruptly when a would-be assassin pounces on Bond.

The dress, and the pair of “DiamonDust” earrings Seydoux wears, produced by the London-based jewellery firm Daniel Deyong, were simply bought from shops by costume designers for the film, both firms said. “I would have liked nothing more than a celebrity to wear my jewellery, it’s been my dream,” Emma Ben-Yair, director of David Deyong, said. “This has been really something because it’s global.”

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