Shanghai Disneyland plans Star Wars, Marvel attractions

15 Jul 2015 | Author: | No comments yet »

Disney Unveils Detailed Look at Shanghai Disneyland–Its First Theme Park in Mainland China.

“We are building something truly special here in Shanghai that not only showcases the best of Disney’s storytelling but also celebrates and incorporates China’s incredibly rich heritage to create a one-of-a-kind destination that will delight and entertain the people of China for generations to come,” said Disney Chairman and CEO Bob Iger at a presentation at the Shanghai Expo Centre.Walt Disney Co.’s new park in China will offer Jet Packs, a rafting adventure, rides on a Tron-themed Lightcycle and the largest parade in any of its resorts, all aimed at winning over Chinese customers.Walt Disney Co. will roll out attractions based on “Star Wars” and Marvel superheroes at its new Shanghai theme park when the $5.5-billion facility opens next year, Chairman and Chief Executive Bob Iger said here Wednesday as the company kicked its publicity efforts for the long-in-the-making resort into high gear.

Disney has finally revealed a first full look at the new lands, attractions, and shows that will fill Shanghai Disneyland when it opens in spring 2016.– Shanghai Disney Resort Features a Disneyland Park with Six Themed Lands, Innovative Attractions and Immersive Entertainment Designed Especially for Chinese Guests SHANGHAI, July 15, 2015 /PRNewswire/ — Today The Walt Disney Company unveiled key creative elements of Shanghai Disneyland, including its six themed lands filled with world-class attractions and live entertainment spectaculars – many of them a first for a Disney park.

After stumbling with the launches of California Adventure in Anaheim in 2001 and Hong Kong Disneyland in 2005, the company is out to prove that it has learned from past mistakes such as building less ambitious parks and failing to understand the cultural and culinary habits of its customers. In a major unveiling in China Wednesday (July 15), Disney chief executive Robert Iger gave details about the major areas and attractions that will be at the company’s sixth theme park, scheduled to open next spring. Mickey Avenue: The main entrance to the park, with designs inspired by Mickey Mouse and other cartoon characters, as well as meet-and-greets with employees dressed up as them.

At a splashy news event, Iger unveiled a huge model of the resort in front of Chinese journalists, thanked the Chinese government and promised that visitors would discover Disney’s “most technologically innovative park.” “Here in Shanghai we are applying everything that we’ve learned from our six decades of relentless innovation and creativity to deliver a world-class destination,” Iger said. “Our goal was to create something that was authentically Disney and distinctly Chinese, and we believe we’ve achieved the perfect blend.” The appeal of China is obvious: The most populous country — with roughly 1.3 billion people — is home to an expanding class of consumers that relishes the slick products that Disney generates. Adventure Isle is a new take on Adventureland, featuring the Roaring Mountain, Camp Discovery, Soaring over the Horizon, and Roaring Rapids which will feature a massive alligator-like creature. Since breaking ground in 2011, Disney and Shanghai Shendi Group announced that they were expanding the park by adding additional attractions and entertainment to allow more guests to have a spectacular Disney experience at Grand Opening in spring of 2016. Gardens of Imagination: rides include Fantasia Carousel, Dumbo the Flying Elephant, while stage shows include “Ignite the Dream, a Nighttime Spectacular of Magic and Light” and parade “Mickey’s Storybook Express.” Tomorrowland: technology centric-section includes Buzz Lightyear Planet Rescue, and TRON Lightcycle Power Run, a coaster-style attraction where guests board a train of two-wheeled Lightcycles.

Attraction, Pirates of the Caribbean – Battle for the Sunken Treasure , transforms a boat ride into a journey with cutting-edge robotics, animation, set design and multimedia. Under a strategy Iger calls “authentically Disney, distinctly Chinese,” the world’s largest entertainment company is trying to include as much local content as possible to appeal to Chinese consumers and avoid complaints of cultural imperialism that greeted its resort in France.

Now Disney’s superhero and action films do massive business here. “Avengers: Age of Ultron,” which was released in China in May, grossed about $240 million here. Throughout the resort, visitors will be treated to the Disney difference: warm hospitality and world-renowned guest service delivered by Disney cast members. In spring 2014, Disney said it would spend an additional $800 million to add attractions; earlier this year, it said it would delay the opening until 2016.

Shanghai Disneyland, the first theme park of its kind in Mainland China, will be a world of possibilities and a place to create memories that last a lifetime. Also, near Disneytown will be Wishing Star Park, a 40 hectare segment including Wishing Star Lake, a 2.5-kilometer walking path and ornamental gardens. Three employees of companies working on site said extra time was also necessary to remedy construction problems caused by Chinese contractors who cut corners and didn’t meet Disney’s standards.

The parks and resorts division is Disney’s second largest, after TV networks, accounting for 31 percent of the company’s $48.8 billion in revenue in the last fiscal year. Shanghai Disneyland will also feature Garden of the Twelve Friends, in which animals of the Chinese Zodiac are re-interpreted as Disney and Pixar animated characters, and a Mandarin-language production of the “Lion King” musical.

Iger wants to open Shanghai and then have to fix things for the next 10 years as had to be done with parks of the last decade and a half,” Goddard said. “Hopes are high.” Shanghai Disney, which is 57% owned by the state-owned investment consortium Shanghai Shendi and 43% by Disney, represents a huge potential new revenue source for the Burbank-based entertainment giant, complementing and enhancing its film, TV and merchandising businesses. Guests will experience familiar Disney stories as they ride Voyage to the Crystal Grotto, go in and out of tunnels glowing with dazzling diamonds on Seven Dwarfs Mine Train and take flight over the skies of London on Peter Pan’s Flight. The company has a chain of language-training centers called Disney English, and last month it opened a flagship Disney store in Shanghai — the largest in the world at 54,000 square feet.

Walt Disney World in Florida, the world’s most-attended theme park, attracted 19 million visitors last year, according to the Themed Entertainment Assn. In a celebration of the Star Wars Galaxy, guests will meet heroes and villains of the saga, visit iconic intergalactic set-pieces, view props and memorabilia from the most recent Episode, and be immersed in the Skywalker story through a state-of-the-art cinematic experience.

In Marvel Universe, guests attend a multimedia mission briefing on the world of Marvel, get up-close with some popular Marvel Super Heroes and take on the role of comic book artist as they learn to draw some favorite characters. Although a Chinese-tiled roof for the Enchanted Storybook Castle was rejected in early planning stages, subtle Chinese flourishes are in evidence — the finial is topped with a peony, the national Chinese flower. The Shanghai Disneyland Hotel is an elegant Art Nouveau-inspired resort with a touch of Disney magic and imagination, while the Toy Story Hotel immerses guests in a world inspired by the toys from the Disney•Pixar series of Toy Story animated films. Disneytown, a vibrant shopping, dining and entertainment district adjacent to the theme park, will be tailored to Chinese guests, with familiar experiences, colors, symbols and design integrated into the area, including traditional Shanghai Shikumen architecture.

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