Shanghai Disney theme park to feature ‘distinctly Chinese’ cultural elements

15 Jul 2015 | Author: | No comments yet »

Disney Unveils Detailed Look at Shanghai Disneyland–Its First Theme Park in Mainland China.

Walt Disney Co. will roll out attractions based on “Star Wars” and Marvel superheroes at its new Shanghai theme park when the $5.5-billion facility opens next year, Chairman and Chief Executive Bob Iger said here Wednesday as the company kicked its publicity efforts for the long-in-the-making resort into high gear.

Performers dressed as Disney characters dance on stage during a groundbreaking ceremony of the world’s sixth Disney amusement park in Shanghai on April 8, 2011.Shanghai Disney Resort Features a Disneyland Park with Six Themed Lands, Innovative Attractions and Immersive Entertainment Designed Especially for Chinese Guests SHANGHAI, July 14, 2015 /PRNewswire/ — Today The Walt Disney Company unveiled key creative elements of Shanghai Disneyland, including its six themed lands filled with world-class attractions and live entertainment spectaculars – many of them a first for a Disney park. After stumbling with the launches of California Adventure in Anaheim in 2001 and Hong Kong Disneyland in 2005, the company is out to prove that it has learned from past mistakes such as building less ambitious parks and failing to understand the cultural and culinary habits of its customers. Disney Chairman and CEO Bob Iger revealed a scale model of the world-class theme park and displays showcasing key highlights of unique attractions, entertainment, dining and hotels at a presentation held today at the Shanghai Expo Centre. “We are building something truly special here in Shanghai that not only showcases the best of Disney’s storytelling but also celebrates and incorporates China’s incredibly rich heritage to create a one-of-a-kind destination that will delight and entertain the people of China for generations to come,” said Iger. “We are taking everything we’ve learned from our six decades of exceeding expectations – along with our relentless innovation and famous creativity to create a truly magical place that is both authentically Disney and distinctly Chinese.” A joint venture of Disney and its partner Shanghai Shendi Group, Shanghai Disneyland is designed to appeal to Chinese guests – taking the best of Disney and delivering it in a way that is created especially for this audience.

Disney just recently detained the hole of Shangai Disneyland until such time as the first 50 % 2016 given by a booked begin the process of at the bottom of 2015 while it stretched plans for your playground. In a major unveiling in China Wednesday (July 15), Disney chief executive Robert Iger gave details about the major areas and attractions that will be at the company’s sixth theme park, scheduled to open next spring.

Mickey Avenue: The main entrance to the park, with designs inspired by Mickey Mouse and other cartoon characters, as well as meet-and-greets with employees dressed up as them. Now Disney’s superhero and action films do massive business here. “Avengers: Age of Ultron,” which was released in China in May, grossed about $240 million here. In spring 2014, Disney said it would spend an additional $800 million to add attractions; earlier this year, it said it would delay the opening until 2016.

Throughout the resort, visitors will be treated to the Disney difference: warm hospitality and world-renowned guest service delivered by Disney cast members. Shanghai Disneyland, the first theme park of its kind in Mainland China, will be a world of possibilities and a place to create memories that last a lifetime. Three employees of companies working on site said extra time was also necessary to remedy construction problems caused by Chinese contractors who cut corners and didn’t meet Disney’s standards; Disney representatives declined to comment. Gary Goddard, a former Disney Imagineer who runs his own entertainment design firm and has worked extensively in China, said he thinks the delays are a positive sign. “I don’t think Mr.

Iger wants to open Shanghai and then have to fix things for the next 10 years as had to be done with parks of the last decade and a half,” Goddard said. “Hopes are high.” Shanghai Disney, which is 57% owned by the state-owned investment consortium Shanghai Shendi and 43% by Disney, represents a huge potential new revenue source for the Burbank-based entertainment giant, complementing and enhancing its film, TV and merchandising businesses. Although the Chinese government remains cautious about “foreign cultural influences,” Disney has managed to gain a substantial foothold in the country. The company has a chain of language-training centers called Disney English, and last month it opened a flagship Disney store in Shanghai’s financial district — the largest in the world at 54,000 square feet.

Shanghai Disneyland will also feature Garden of the Twelve Friends, in which animals of the Chinese Zodiac are re-interpreted as Disney and Pixar animated characters, and a Mandarin-language production of the “Lion King” musical. Walt Disney World in Florida, the world’s most-attended theme park, attracted 19 million visitors last year, according to the Themed Entertainment Assn. Guests will experience familiar Disney stories as they ride Voyage to the Crystal Grotto, go in and out of tunnels glowing with dazzling diamonds on Seven Dwarfs Mine Train and take flight over the skies of London on Peter Pan’s Flight. The mighty Roaring Mountain will tower over guests and they may blaze their own trails at Camp Discovery, travel around the world on Soaring over the Horizon or embark on the thrilling rafting adventure through the heart of Adventure Isle on Roaring Rapids. As guests explore this pirate world, they will enter Pirates of the Caribbean – Battle for the Sunken Treasure, an attraction that transforms a boat ride into a journey with cutting-edge innovations in robotics, animation, set design and multimedia.

Disney’s innovative use of technology has produced a land where guests will go to infinity and beyond on Buzz Lightyear Planet Rescue, a new space ranger adventure, or break the bonds of gravity on Jet Packs. A massive, color-shifting canopy will lure guests to TRON Lightcycle Power Run, a coaster-style attraction where guests board a train of two-wheeled Lightcycles for one of the most thrilling adventures at any Disney park.

Wei Xiaoan of the Tourism Research Center at the Chinese Academy of Social Sciences said last year that just 10% of the 300 largest Chinese theme parks were turning a profit, 20% were breaking even and 70% were losing money. In a celebration of the Star Wars Galaxy, guests will meet heroes and villains of the saga, visit iconic intergalactic set-pieces, view props and memorabilia from the most recent Episode, and be immersed in the Skywalker story through a state-of-the-art cinematic experience. In Marvel Universe, guests attend a multimedia mission briefing on the world of Marvel, get up-close with some popular Marvel Super Heroes and take on the role of comic book artist as they learn to draw some favorite characters. Although a Chinese-tiled roof for the Enchanted Storybook Castle was rejected in early planning stages, subtle Chinese flourishes are in evidence — the finial is topped with a peony, the national Chinese flower.

Stefan Zwanzger, a Singapore-based theme park expert, said one difficulty might be maintaining Disney’s traditional practice of visually isolating visitors from the outside world because the park is situated not far from some of the world’s tallest skyscrapers. “I hope you won’t see a Chuansha village office tower from the Dumbo the Flying Elephant” ride, he said. Outside the main park, a theater situated in a shopping, dining and entertainment district will present a Mandarin-language version of the Broadway production “The Lion King.” The resort will include two hotels. “We know about the new Shanghai Disney Resort and we plan to visit,” said Li Jinping, a 16-year-old student from China’s Guangxi province who was spending Tuesday afternoon at a “Frozen”-themed ice show in Beijing. “I want it to be more thrilling than the one in Hong Kong, where the rides were a bit naive for us,” Li said. The Shanghai Disneyland Hotel is an elegant Art Nouveau-inspired resort with a touch of Disney magic and imagination, while the Toy Story Hotel immerses guests in a world inspired by the toys from the Disney•Pixar series of Toy Story animated films. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/disney-unveils-detailed-look-at-shanghai-disneyland–its-first-theme-park-in-mainland-china-300113422.html Copyright © 2007 PR Newswire.

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