Selena Gomez slams haters who say she lip-synced at Victoria’s Secret Fashion Show

10 Dec 2015 | Author: | No comments yet »

Always runway ready! An excited Shanina Shaik glows as she sports sexy thigh-high boots to Victoria’s Secret Fashion Show viewing party.

The hour-long “Victoria’s Secret Fashion Show” is just one part of a month-long marketing effort that is strategically timed for the holiday season and uses supermodels and social media to target key customers. “It’s an event that happens once a year and one of those that you want to talk about,” said Marshal Cohen, chief industry analyst at The NPD Group. “This is a highly social, digital event that will reverberate for weeks to come.” Unlike a traditional fashion show where a string of unsmiling models walk the runway, this show is orchestrated with a carnival in mind.And on Wednesday Australian model Shanina Shaik stunned as she went to watch herself strut down the runway at the Victoria’s Secret viewing party in New York City.The 23-year-old “Hands to Myself” singer took the stage during the 2015 Victoria’s Secret Fashion Show (which aired Tuesday), performing amongst a bevy of glowing angels clad in fantasy-themed lingerie.

There’s the $2 million “fantasy bra,” musical guests like Selena Gomez and Grammy nominee The Weeknd, balloons and confetti, and the biggest models in the world, including Gigi Hadid and Kendall Jenner, pictured below. When one doubter commented on a photo of Gomez posted to Victoria’s Secret Instagram account and asked “she sings live?” the pop star responded to her directly.

Speaking to Daily Mail Australia in August this year, the girlfriend of DJ Ruckus said she was definitely keen on returning to the runway for the lingerie giant once more. Sales at Victoria’s Secret were driven by core lingerie and Pink, which the company describes as an aspirational lifestyle brand geared toward the college women and campus life. “It’s not just girls in their underwear,” said Sam Aldenton, associate digital director at WGSN, a fashion and consumer trend forecasting and analysis company. In the sneak peek clip released Monday, the singer ripped off her black trench coat to reveal a plain black bra and matching high-waisted bottoms as she broke into a lover’s house and writhed around on his bed. And many of their fans are young women who, Aldenton said, are “coming into their buying power” and will buy what they see these models wearing on their social media feeds. “They see these models on Instagram and say, ‘I want to buy that bra or swimwear they’re wearing,’” said Aldenton. Earlier this month she rocked Jennifer Lopez’s iconic Versace look from the 2000 Grammys, and in November she Photoshopped her face onto the body of the pastor marrying Sofia Vergara and Joe Manganiello.

And with pricing as low as five pairs of underwear for less than $30, “it’s an attainable category.” “[Fans] saw all the preparation, the items dribbling out from the models up to this point,” Aldenton told MarketWatch. “It’s the biggest hype machine we’re seeing from any brand. While the former emphasizes how many eyes are on the Angels at all times, and plays up their larger-than-life status, the latter tries to bring them back down to earth and convince us that we can relate to them. This is “the Superbowl of fashion,” watched in 192 countries, a voiceover tells us. “I have fans speaking in all different languages,” says Lily Aldridge. “It’s just incredible, the reach that this gets.” “It’s like performing in front of the whole world watching,” says Behati Prinsloo. The show was called a “major marketing catalyst” in a note Cowen & Company published on Thursday, which said Victoria’s Secret is in a “leadership position” with a “lack of a major number two competitor” and “innate loyalty in intimate apparel.” “Recognizing the volatility of other mall-based retailers, investors have now placed meaningful premiums on the multiples of consistent brands,” said Simeon Siegel, senior retail analyst at Nomura. “Investors have recognized that and rewarded the company for it.” “It has the guy factor, the sex factor, the passionate category of intimates factor, the extravaganza of it,” he said. “You can’t run away from something that has this level of connectivity.” She later adds that VS touts its models as something “almost bigger than life.” But as the show goes on, we’re treated to a conflicting message: “Angels!

They’re just like us.” The girls suit up in workout gear and admit that, no, they didn’t get these bodies just from “good genes.” No kidding. They all discuss their workouts—which include boxing, weight training, pilates, and squats, though they carefully avoid any unseemly mentions of diet. Shockingly, they also assert that they don’t in fact look this sexy when they work out. “I totally think we’re athletes,” says Jasmine Tookes. “I mean, we have to work out all the time, just like an athlete. You know, the amount of hours we put in right before the show.” In another segment, clad in silky red robes and bras, and sitting on a set flooded with white, glittery, furry things, the women open presents. But it seems unlikely that most people tuning in are deeply invested in the question of what role Behati Prinsloo played in her Nativity childhood holiday pageant.

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