Saint West’s Name Decoded: The Meaning Behind Kim Kardashian and Kanye West’s …

8 Dec 2015 | Author: | No comments yet »

“Saint West”: the latest venture from Kardashian-West Enterprises.

This, this is phenom the Saint, whom Kardashians guard and Kanye sings. This isn’t the first, the second, or even the 50th time either of Saint’s parents has set the pop culture conversation ablaze with controversy, admiration, shock, and/or awe.

Both Kim and Kanye have leaned on their unique ability to tap into social media, public outrage, and the 24-hour news cycle’s insatiable — and ever-growing — appetite. Kim, with the help of her manager and mother Kris Jenner, turned a leaked sex tape into a career in the public eye, anchoring the wildly successful reality show Keeping Up With the Kardashians and launching a bevy of businesses that depend on her name. Kanye went from a producer to a rapper to a rapper-slash-singer to a major force in cultural conversations, thanks to his willingness to both call people out and piss them off.

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