Rihanna Details Massive ‘Anti’ World Tour

23 Nov 2015 | Author: | No comments yet »

Rihanna Details Massive ‘Anti’ World Tour.

Although Rihanna hasn’t revealed the details surrounding her impending LP Anti, the singer has already plotted a long world tour in support of her new album.In spite of numerous magazine interviews and an elaborate artwork unveiling event, Rihanna has yet to release her long-awaited follow-up to Unapologetic. The Anti World Tour kicks off February 26th at San Diego, California’s Viejas Arena and will spend three months circling North America before the first leg closes out May 7th at Oakland’s Oracle Arena.

Rihanna will kick off North American dates on Feb. 26, 2016 in San Diego, and the tour will head all over the world to cities like Los Angeles, Toronto, New York, Berlin, Milan, Amsterdam, and more. While concrete details have yet to be announced, the ads direct mobile device users to new website AntiDiaRY.com, which opens a world of creepy clips and cryptic clues for fans to unlock on the journey to Anti; one of the Twitter handles associated with the game is @IAmTheKeyHolder. The centerpiece of Samsung’s barrage of ads Sunday night was a minute-long commercial where Rihanna and a pair of children play in an all-white cabin while an ominous piano is heard in the background. The album, entitled Anti, will reportedly make its debut on Jay Z’s Tidal service on Black Friday, with wider distribution taking place the following week, on 4 December.

Travis Scott will serve as Rihanna’s opening act throughout the North American leg, while the Weeknd and Big Sean will accompany her on the European tour. The kids then lure Rihanna down a hallway – where she picks up a key tagged with “R8,” the pet name for her upcoming eighth album – and toward a darkened doorway. Rihanna’s allegiance with Tidal should come as no surprise: the singer was part of its official launch, and has premiered her American Oxygen music video via the streaming service.

Anti is the culmination of a long recording process for Rihanna; after releasing four albums in four years between 2009 and 2012, it’s been three years since Unapologetic arrived in November 2012. There have been some cryptic clues surrounding the release of her eighth studio album which suggest the album will be imminent: on 19 November, she shared a message on Twitter, writing: “Excited to share this with you!!” which links to a mobile site titled ANTIdiaRy. Rihanna hasn’t been completely dormant: In the past year, she’s released three singles – “FourFiveSeconds,” “Bitch Better Have My Money,” and “American Oxygen” – but it’s unclear whether those tracks will appear on the Kanye West-executive produced LP. “To me it’s never done until it’s done. I brought this one to [Nachum] and he really reinterpreted it his own way with exactly the message that I wanted,” she said. “The crown over the eyes is a symbol for the music,” Nachum told Rolling Stone. “Here, I painted the young Rihanna bringing something new.

Until the final moment,” Rihanna told NME in a September interview. “I have so many songs I love – and they’re so different – that it’s hard to actually put them all on the same album.” The singer also revealed she had worked with Charli XCX on some songs that could potentially make the final tracklist. Mad Max will roar back out of the apocalypse while Mad Men rides off into the sunset, rock’s Antichrist Superstar and hip-hop’s Yeezus will rise again. Anti’s impending arrival was trumpeted in mysterious Samsung ads during the American Music Awards; when the album does arrive, it will likely spend a period of exclusivity on both the Tidal streaming service and Samsung mobile devices before public consumption. 2015 may not bring everything that Back to the Future II promised it would: flying cars, self-lacing shoes, we don’t see ’em happening over the next 12 months. (Then again, don’t bet against Nike.) But this year will definitely pack plenty of punch when it comes to cultural happenings. Speaking at the launch of the cover in October, she said: “The whole idea behind the braille is that people who have sight are sometimes the people who are blindest.”

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