Rihanna Announces ‘Anti’ World Tour Alongside The Weeknd, Travis Scott & Big Sean

24 Nov 2015 | Author: | No comments yet »

Rihanna Announces She’s Going on Tour With Boyfriend Travis Scott—Plus, Is She About to Pull a Beyoncé?.

Rihanna announced on Monday a global tour next year as the R ‘n’ B superstar undertakes extensive commercial tie-ups in the run-up to her long-awaited next album. The “Bitch Better Have My Money” singer just announced that she’s launching a worldwide tour for her upcoming album, Anti, and she’s got several famous faces joining her.

Kicking off in San Diego in February 2016, the much anticipated tour will complete nearly 40 shows on American soil before crossing the Atlantic in June. “This is my favourite album cover I’ve ever done,” she said according to Billboard as she stood in front of the art work on display at the Mama Gallery in Los Angeles. RiRi’s boyfriend Travis Scott will be on tour with her as the opening act for the North America leg, while The Weeknd and Big Sean will be headed to Europe for that portion of the tour.

In a promotional deal, Rihanna has formed a partnership with South Korean electronics giant Samsung, which has launched an interactive website for Anti accessible only on its smartphones. Samsung took out a large number of advertisements for Anti during the television broadcast of Sunday’s American Music Awards, hinting that a release is imminent.

Rihanna will also make tickets available early for subscribers of Tidal, the streaming service led by rap mogul Jay Z that has emphasised exclusive content from artists as it challenges rivals such as Spotify and Apple Music.

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