Report: Caitlyn Jenner’s camp pitched ESPY award in exchange for PR plugs

15 Jul 2015 | Author: | No comments yet »

Caitlyn Jenner struggles with her 36D boobs playing tennis: ‘Now I know why girls need sports bras’.

“After her monumental life change, Caitlyn’s ready to open up her heart again and really, how could you ask for a more perfect fit as a romantic partner than Candis? “She’s been basically through the same struggles and confusion, so she’d be the perfect person for Caitlyn to lean on as she continues her journey of transition. But it looks to be an emotional rollercoaster elsewhere in the clip , as Caitlyn breaks down in tears over how her transition has had an impact on her family.

Yet the ESPYs have been around over 20 years, and continue to grow in size, spectacle, and popularity which have helped make the cable channel Disney’s most lucrative property by far. Last Year, Michael Sam, the NFL’s first openly gay athlete won the Arthur Ashe Courage Award, after immense coverage & conversation around the topic. Longtime SportsCenter anchor Stuart Scott, who died later that year, gave an emotional speech during a long battle with cancer while accepting the Jimmy V Award for Perseverance. You wouldn’t think that human sexuality & life threatening disease would be the focus of a sports focused show, but they’re exactly why the ESPY’s have become such a pop culture staple. For the first time, the ESPYs will air on Disney’s ABC Network, which will most-likely generate the show’s biggest audience ever, regardless of the content.

Amid criticism from some, including NBC’s Bob Costas who has openly accused the network of exploiting her for ratings, there’s no doubt that people will be watching. Her interview with ABC Anchor Diane Sawyer chronicling her journey from Olympian Bruce to Caitlyn was the highest rated Friday night non-sports program since 2003. The audience that watched Jenner on E!’s “Keeping Up with the Kardashians” and the audience that watches traditional American sports, couldn’t be more different. The ESPYs has done that by setting up guaranteed reactionary events that will be talked about, debated, & shared, just like must-see SportsCenter highlights.

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