Rejoice, for Beyoncé has blessed us with a new song

18 Sep 2015 | Author: | No comments yet »

Beyoncé turns up on new Naughty Boy track Runnin’ (Lose it All) – listen.

It features both Beyoncé and a vocalist called Arrow Benjamin (of whom little has been written other than a Facebook page describing him as “An Artist With Depth & Purpose”, embarking on “an Audio Revolution!!”). Undoubtedly Queen Bey is a good get for Naughty Boy, otherwise known for La La La featuring Sam Smith, which peaked at No 1 on the UK singles chart in 2013. Runnin’ (Lose it All) opens with Beyoncé’s tender but powerful vocals over a piano – think Halo before the drums kick in, or Haunted off her fifth album – swelling with subtle strings ,then moving into a house break. It’s a shimmery club classic, the kind we’ve seen plenty of in the past 20 years, reminiscent of Naughty Boy’s previous collaborations with Emeli Sandé – except with Beyoncé, so it’s better.

Arrow Benjamin sounds surprisingly assured for someone dueting with one of the biggest pop stars on the planet – though whether he’ll be able to capitalise on the single’s success or be relegated, Majid Jordan-style, to a footnote in the annals of pop music history remains to be seen. Nicki Minaj also refreshed the genre with her 2014 release The Pinkprint, sampling the UK house star Maya Jane Coles’ 2010 club hit What They Say on her collaboration with Drake and Lil Wayne, Truffle Butter. Nearly two years have passed since her self-titled “video album” took everyone by surprise – and, with the exception of one remix and one guest verse with Minaj, and a fun ditty called 7/11 that sounded as though it had been knocked together with an iPhone and Pro Tools, she has managed to be simultaneously ubiquitous and keeping a low profile. A hint of Bey’s next move came when a (likely incomplete) snippet of Can I with Drake was leaked. (In a similar vein is Rihanna, who has not let that much-delayed eighth album distract from her primary job of enjoying life – or her side hustle, designing socks.) Though Beyoncé appeared on the cover of the September issue of American Vogue, she gave no interview, and there has been speculation that despite numerous public appearances she has not answered a direct question in more than a year. “Image control is not a joke to this woman,” wrote Tshepo Mokoena of the Vogue cover. “It’s rare to see a mainstream pop star who functions as both a standoffish auteur and a roaring commercial success – and seems to have a hand in just about every aspect of her creative output.” Even on Friday morning, as Runnin’ dropped, Beyoncé made no mention of the song on her social media channels, preoccupied as they were with covering her European holiday. As Naughty Boy and Arrow Benjamin more or less live tweeted the song’s premiere, she was posting an Instagram video of some old-world European paradise, set to Lauryn Hill’s cover of Can’t Take My Eyes off You.

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