Pandora listeners say hello to Adele’s ’25’

26 Nov 2015 | Author: | No comments yet »

Adele’s ’25’ Closing-In On U.K. Sales Record.

Pandora Media Inc presented its listeners with British singer Adele’s best-selling album “25”, days after streaming companies said the album would not be available for streaming at release.

Sales of the British singer’s comeback album stood at 538,000 (platinum certification in the U.K. is 300,000 units) on Tuesday (Nov. 24), according to the Official Charts Company, which notes the album is “well on its way” to claiming the record.LOS ANGELES — Adele’s new album, already a best-seller for 2015, won’t play on Spotify or Apple Music — but you can hear it on Pandora, much to the delight of Pandora’s investors.

The U.S. online radio service said all songs from Adele’s album, which broke records in first-week sales, are now available on its radio service, sending Pandora shares up on Wednesday. Adele has two sales days to snatch the title, and there’s now only one album to beat — Oasis’ 1997 release Be Here Now, which sold 696,000 units in its debut week. Pandora (P) shares rose as much as 5.8% Wednesday after an Entertainment Weekly report pointed out that the complete 25 album by British singer Adele was available for listening, albeit by piece-meal, on the streaming music radio station.

Pandora doesn’t offer on-demand listening to albums; instead it creates “stations” based on your tastes, and will let you hear three specific cuts by that artist per hour. The new chart, which aggregates physical sales, digital downloads and streams from more than 6,500 retailers, will be published late Friday local time. Like pop star Taylor Swift and a handful of others, Adele had made 25 unavailable for streaming on Spotify and other services, in a bid to boost sales of the physical album and downloads. Not only has 25 already surpassed the single-week album sales record there (since Nielsen began tracking sales in 1991), a mark previously held by *NSYNC’s No Strings Attached (2,416,000 sales in March 2000), the total figure includes 1.45 million digital albums — by far a record haul for a digital set.

Five complete songs—including TV and live versions of new songs, are available YouTube, including Hello, When We Were Young, Water Under the Bridge, Million Years Ago and You’ll Never See Me Again —just not the complete version of the album.

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