Olivier Rousteing’s Birthday: Kardashians, Jenners, J.Lo, Kate Hudson

24 Oct 2015 | Author: | No comments yet »

Balmain designer Olivier Rousteing is uniting with H&M.

And the teen star – who is the daughter of actors Will Smith and Jada Pinkett Smith – looked to be soaking up the Kardashian momager’s advice as the two bonded at Olivier Rousteing’s 30th birthday party in Los Angeles on Friday.Kim Kardashian West – fresh off her own birthday celebrations – Kourtney Kardashian and Kris, Kylie and Kendall Jenner turned out to represent their famous brood at a birthday party for Balmain designer Olivier Rousteing Friday night.

The exchange appeared intimate, with the Keeping Up With The Kardashians star leaning over in her chic all-black ensemble, as the Whip My Hair crooner – clad in a tangerine frock – cosied up to pay close attention. With 1.2 million Instagram followers, he’s one of France’s most connected designers — an accolade that makes him bankable in any business, but especially in the feverishly visual sphere of fashion. Other celebrities out on the night included Cara Delevingne, Kate Hudson, Jennifer Lopez and Casper Smart, Justin Timberlake and Jessica Biel, and Alessandra Ambrosio.

Pregnant Kim, who wore a sheer black bodysuit and large gold choker, posted several selfies on Instagram, calling her sisters and herself “#BalmainBabies.” The 35-year-old star also shared a few funny selfies with Jaden and Willow Smith, in which both of Will Smith’s kids made faces at the camera (Kim captioned the photos with emoji faces). The Kardashian-Jenners all wore Balmain, of course, with Kim showing off her baby bump in a body-hugging, sheer black dress, Kourtney opting for a pants-sweater combo and Kylie glamming it up in an intricately detailed white cutout dress. The famous family are noted fans of Rousteing’s work: They proudly flaunt their membership in the “#BalmainArmy” and rock his designs on red carpets and, in Kendall’s case, runways and ad campaigns. It’s a divide that’s not lost on the talented designer, who’s passionate about filling that gap and plans to do so with his new Balmain collaboration with H&M. Come November 5, Rousteing’s Balmain x H&M range will be storming the high street, with a ‘greatest hits’ collection — based on his five-year tenure at the luxury maison — hitting the retailer’s racks.

Noticeably absent from the celebrations was Khloe Kardashian, who is currently staying by estranged husband Lamar Odom’s side at Los Angeles’ Cedars Sinai Hospital. The 29-year-old’s fusion of Parisian tailoring and urban street edge (think jewelled bodycon dresses, military jackets, tuxedo blazers, motorcycle jackets and leather pants) has been remixed for H&M customers and will land in some 250 stores globally. “The truth is, there was no hesitation.

For me, it was a dream come true,” says Rousteing of the fashion partnership as he reclines in his chair under a gilt ceiling in Paris’s second arrondissement. “I’ve always dreamt about being part of a collaboration. For those who have lusted after the brand’s $250 Balmain Paris tee, Rousteing has created customised versions, stamped with various destinations in place of Paris. “With H&M, we decided to do it with all the countries,” he explains. “There’s Balmain USA, Balmain UK … You’re going to have a Balmain Australia!” Speaking of which, has he ever visited? “I never have, but I’d love to,” Rousteing beams. “Kim [Kardashian] sent me some pictures when she was there [shooting her Vogue Australia cover], and apparently it’s fantastic. But we’re not here to talk overseas trips. “‘H&M Balmain nation’ means something,” he continues, back on point. “It means togetherness and that’s really important.” As it turns out, Rousteing is all about inclusiveness.

The same sentiment is behind his self-coined “Balmain army” — aka the clique of glamorous women who represent diversity to him, thanks to their ethnicity, personality and body shape. “As a designer, you can’t always dress the same body and still be inspired. The one thing they all have [in common] is being strong, powerful and confident,” he says, referring to the likes of Kim Kardashian, Jourdan Dunn and Rosie Huntington-Whiteley, who’ve all starred in his Balmain ad campaigns. Born in the port city of Bordeaux, he was adopted at age one, then raised by his mother, an optician, and father, a seaport manager, before moving to Paris to study fashion after a brief stint in law school.

The appointment raised eyebrows, but Rousteing’s pop-culture approach, paired with couture-weight craftsmanship, has seen him build the business from strength to strength. Rousteing is philosophical about his Gen-Y way of working. “I think it’s more exciting to talk to my one million followers than my front row,” he says.

Now they can have access.” Which brings Rousteing to social media. “It’s the new way of advertising yourself, your brand and creating your crew,” he says, smiling broadly. “Social media is really important because it’s the most honest and sincere way to present your fashion. When they shoot editorial, you don’t know if they are doing it because they loved the show or because they’ve been paid for it. “Instagram is like, ‘I’m just presenting my collection, my fashion, my life, in a really honest way,’” he continues. “You can like it or you can unfollow me.” Rousteing takes a ‘more is more’ approach to his online strategy. No such luck this time around. “Twenty-five pictures before getting the right one!” he jokes, carefully angling the phone away from embargoed racks of clothes. “Or maybe not 25 … let’s say three or four.” He actually gets it in one, but takes a couple of extras — I suspect one of us isn’t as self-assured in our head tilt and pout. In all seriousness though, social media offered Rousteing a meaningful mode of market research when it came to the H&M collaboration. “I could see what they wanted and I responded to their requests. After all, Rousteing’s an expert at pearl beading and gold-thread embroidery. “They wanted to stay true to the Balmain DNA and not just get the name,” he says of the retailer capturing the finer details. “They wanted the taste, the depth and the soul of a brand: luxury, couture and quality.

When I say quality, we worked so much on every fitting because I wanted to give the best.” “He was involved in every detail,” confirms Ann-Sofie Johansson, H&M’s creative adviser. From initial meetings to shooting the final campaign in London, the collaboration took about a year, with most fittings taking place at the Balmain atelier in Paris. “It’s not usually the case,” she adds. “To keep [collaborations] secret, it [normally] has to be at another location, but Olivier has a small team — and they can keep a secret!” As for the complexity of the designs, she confides, “We were a bit scared because they are advanced styles.

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