No Ewoks, Jar Jar Binks or Easter Eggs: More Secrets Revealed from Star Wars …

7 Dec 2015 | Author: | No comments yet »

Can ‘Star Wars: The Force Awakens’ Beat ‘Avatar’?.

With less than two weeks until its release, “The Force Awakens” is tracking to debut with an opening weekend gross between $170 and $220 million domestically. promises a whole host of returning characters, from Han Solo to Admiral Ackbar, but it’s newcomer Rey who’s been touted as the upcoming film’s lead.It’s one of the most hotly-anticipated films of the year – and Gwendoline Christie and co-star Daisy Ridley lead the glamour in newly released Star Wars: The Force Awakens cast photographs. If it opens at the low number (it won’t), it’ll still land in the top five highest grossing opening weekends, and more than double “The Hobbit: An Expected Journey’s” December opening weekend record of $84.6 million. We don’t know all that much about Daisy Ridley’s character — and we still don’t know her last name — but a new featurette teases a bit more information about the mysterious scavenger living on the desert planet Jakku. “I hope that women and men all across the world can see something they relate to in Rey, in a strong woman who does her own thing and has her own story,” Ridley says.

But although the alien is an instantly recognisable cult figure, the viewers were not a fan and voted him the most annoying film character of all time in an online poll in 2006. Alamo Drafthouse has just announced a viewing endurance contest in Austin that will screen the Star Wars theatrical saga for seven hard-core fan contestants. John Boyega: I think it’s probably because despite the short amount of time that I’ve had so far in my career, I have had a career, and have worked.

With just a minimal break between each title, contestants will be challenged to keeping watching a marathon of the space opera spectacle and stay awake, presumably for days. In December, that’s tough to beat because winter films need to compete with holiday shoppers and travel plans, while summer blockbusters have the advantage of schools being out for a months-long break. One by one contestants are expected to drop out until only one winner remains. “At Alamo Drafthouse we’re big fans of Star Wars and testing the boundaries of human endurance,” said Alamo CEO and founder Tim League. “What better way to anoint the ultimate super fan than inviting them to watch these remarkable films on the big screen until they drop? But, this is a movie that has already broken box-office records by amassing over $50 million in pre-ticket sales (the previous record holder was “The Dark Knight Rises” with $25 million) and compelled fans to get preemptive (and somewhat bizarre) Daisy Ridley tattoos. It’s also important to note that opening weekends don’t always correlate to big box-office numbers in the long run. “Avatar” is the highest grossing movie of all-time with $2.7 billion, but only opened domestically with a modest $77 million.

Studios have caught on to this, realizing that blockbusters can sometimes earn more when they are released outside of summer, allowing extra time to accumulate a greater gross with a leggy-release. Just look at “Batman v Superman: Dawn of Justice.” Even though the film screams summer blockbuster, it will debut on March 23, facing little competition until May. On that alone, it’s likely that “Batman v Superman” will beat out Marvel’s similar offering, “Captain America: Civil War,” because it has time to own the spring box office in the same way that “Furious 7” did earlier this year.

I’m sure you’ve talked with the original cast about what they went through, but you guys are dealing with this kind of exposure in an age of social media and instant accessibility. So just to compare, six years ago, “Avatar” bowed to a Dec. 18 release, and the blue behemoth went on to crush the international box office for seven consecutive weeks, eventually dethroning the previous king of the world, “Titanic.” “Force Awakens” will be released on the same date, Dec. 18, and has already earned more than $50 million. In the context of an endurance marathon, one expects not being able to talk or use your smartphones for hours at a stretch over days will make winning all the more difficult.

For me, my main approach with this movie is that fans haven’t been able to have an insight into Star Wars the way they’d like to, and so the way in which I’ve used social media — and especially in terms of my Snapchat and Instagram — I’m basically trying to just remove the veil on the process, so fans can have more of an appreciation for the work that goes into the film. A somewhat similar endurance was held by Fox last year when two California residents broke the Guinness World Record for the longest continuous television viewing marathon by watching 86 hours and 37 minutes straight of The Simpsons (Fox nervously put an end to the experiment after the the record fell, so it could have gone even longer). Alamo’s contest was loosely inspired by another Texas endurance contest, the infamous Hands on a Hard Body competition, where contestants at a Longview car dealership were challenged to keep one hand on a pickup truck until the final person standing won the vehicle. Arguably, “Star Wars” has a bigger draw than “Jurassic Park,” with a saga of films spanning nearly 40 years and a loyal fan base across all generations.

These posts may include photos of tattoos, toy collections, cosplay, or even “Hoth haiku” — whatever he or she feels shows their ultimate dedication. Case in point: “Star Wars Episode I: The Phantom Menace.” Released in 1999, this special movie holds two “Star Wars” records — It’s the most poorly received film, but it’s also the highest earning, with over $1 billion. In 1983, audiences thought the “Star Wars” trilogy was complete with “Return of the Jedi,” and any dreams of another journey to a galaxy were far far away …

It’s such an interesting proposition because you know there will be kids that will see this movie, and they’ll think they’ll be able to do something because Rey did it, or Finn did it. He’s a fun character, he has a very complicated history, but we get to experience the individuality of Stormtroopers, and it’s never been done before. I’m going back to that set and going to be like, “J.J., [give me] the Stormtrooper helmet, the leather jacket, and the lightsaber.” I’m sure you’re going to hear about someone that looks like the guy in the film popping up in theaters.

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