Nickelodeon teases ’90s-centric The Splat

15 Sep 2015 | Author: | No comments yet »

Kids from the 90s could get channel dedicated to Nickelodeon shows.

The Viacom-owned outlet has plans to launch “The Splat!,” a programming block featuring series from the network’s heyday, starting in October, according to a person familiar with the situation. Fans of Nickelodeon cartoons celebrated last month when a Nick exec dropped hints that the channel would potentially return to its classic shows for one-off specials.

When we brought you news that Nickelodeon was looking to bring back some of its old hit cartoons from the 90s/early 2000s, we thought it would just be a brief run or some sort of nostalgia week.Nickelodeon is taking #TBT to the extreme: Thanks to teasing messages from a mysterious Twitter account (formerly for TeenNick’s “The ’90s Are All That” programming block), the Internet is abuzz with rumors that the preferred home of after-school programming for every kid who came of age in the ’90s is bringing back your favorite shows on a brand-new network called The Splat.A few weeks ago, Russell Hicks announced a push to revamp old Nick shows for a new audience, and now, it looks like the company might have plans to bring the original favorites back to TV on its own channel.On Saturday a video was released on YouTube with clips from several of the shows from the 90s including “Rugrats,” “Rocko’s Modern Life,” “Ren & Stimpy” and many others. The exact series slated to get the spotlight and the times they might be shown could not be learned, but Nickelodeon has no shortage of programs that have become cultural touchstones to teens and pre-teens who have likely moved on from the network.

Details around when the channel is launching—or which retro Nick shows will be featured—are still unknown, but the channel’s rollout on social media teased favorites like Rugrats, Hey Arnold, Rocko’s Modern Life, CatDog, Ren & Stimpy and more. They’re keeping it mysterious at the moment, with social media accounts for the network only teasing a few details, but the 90s branding is on point – just look at those squiggles and triangles! The account used to promote the midnight-to-4 a.m. block, which has aired repeats of classics such as Are You Afraid of the Dark?, Legends of the Hidden Temple, Guts and many more, began tweeting missives from Brooklyn’s ’90s fest over the weekend with the hashtag #TheSplatIsComing, teasing what many believe to be a brand-new channel that will air your favorite Nicktoons.

The Splat also made its debut at last weekend’s 90s Fest in Brooklyn, a music festival featuring throwback favorites like Smash Mouth, Lisa Loeb and Naughty by Nature, for which Nickelodeon was a sponsor. In an interview with Variety last month, Russell Hicks, the president of content and development at Nickelodeon, mentioned the network’s interest in mining the channel’s ’90s heydey. Nickelodeon won’t confirm anything, but speculation online is leaning toward a whole new channel—though an expanded programming block or a streaming web portal are both equally likely options.

The programming maneuver comes as many kids’ programmers are scrambling to stem significant ratings losses that have resulted from many of TV’s youngest viewers migrating to streaming-video, mobile tablets and smartphones and subscription-on-demand services offered by Netflix and Amazon. Having secretly launched a website for the new channel called The Splat, several industry insiders are saying the cartoon channel is hoping to revive some of our favourite shows.

A website touting the advent of “Splat!” has launched at http://www.thesplat.com, and YouTube now offers a page devoted to “The Splat” as well, with minimal offerings.

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