Nickelodeon is officially launching the ’90s programming block it’s teased for …

25 Sep 2015 | Author: | No comments yet »

Nickelodeon Officially Announces “The Splat” ’90s TV Programming Block: Details!.

Since the mere mention of Nickelodeon’s 1990s shows tends to set off a tidal wave of incredible nostalgia, the network has officially decided to give the people what they want. “The Splat,” an entire block of programming devoted to Nickelodeon’s ’90s shows, debuts on TeenNick October 5 at 10 pm Eastern. NEW YORK, Sep 24, 2015 (BUSINESS WIRE) — Millennials who crave the iconic Nickelodeon shows of their childhood, including Kenan & Kel, Rugrats, Hey Arnold! and more, can rejoice.According to the network’s official release, “Nickelodeon will throw back to the ‘90s every day with the launch of ‘The Splat,’ a new multiscreen content destination spanning television, seven social media platforms, and a dedicated website aggregating the most loved Nick content from the 1990s and beyond.” Instead of being its own channel, as many previously speculated when The Splat mysteriously appeared on Twitter this month, the new addition will be an eight-hour block of ‘90s TV programming on TeenNick from 10 p.m. to 6 a.m. The Splat is intended to create a retro experience filled with the network’s classic programming stunts, such as Nick or Treat, U-Pick and Super Toy Run. The Splat will also have a fan-driven website, an emoji keyboard with custom ‘90s emojis, stickers, and GIFs, and a big social media presence for fans to get involved.

Club that the network will depend on viewer feedback to determine which shows make cut. “It’ll all be based on what the audience tells us they want,” Dawkins says, in a clear bid to send fans scrambling to start campaigns for their favorites. There will even be an accompanying emoji keyboard, for all those who have felt limited in their texting by the lack of Angry Beavers emojis. (Note: We do not know at this time if Angry Beavers will be represented in the Splat’s emoji keyboard. We can only hope.) While the resurgence of ’90s trends can be seen in the recent abundance of stretchy chokers, leggings, and John Stamos, Nickelodeon’s programming has always been a linchpin for that nostalgia. Even just the tease of a possible ’90s block earlier this month — despite any concrete information whatsoever on the channel — set the internet ablaze with speculation and excitement. TeenNick, Nickelodeon’s 24-hour TV network exclusively for and about teens and tweens, is available in almost 72 million households via cable, digital cable and satellite.

Featuring a roster of ever-popular Nick favorites, original programming and award-winning series, the brand presents an authentic teen experience, with all its emotional intensity, energy and humor, across multiple platforms and integrated social media. Live-action show The Adventures of Pete & Pete has inspired live-action events to this day, where fans gather to share their love of the show with the stars themselves. All That, a tween version of Saturday Night Live, inspired a sketch just this week, in which current SNL cast member Keenan Thompson and his former comedy partner Kel Mitchell appeared on The Tonight Show Starring Jimmy Fallon as their popular characters from the “Good Burger” sketches (and subsequent Nickelodeon movie).

While nothing definitive has been shared about the particulars of how to access the Splat’s website, it in all likelihood will be something like HBO Go, which requires a cable login. (Nickelodeon’s parent company, Viacom, also has similar services available with MTV and Comedy Central.) This could cause Nickelodeon’s young adult fans to opt in to a cable subscription — unless, of course, they’re already using their parents’ passwords. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years.

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