New Movies Disappoint at Weekend Box Office

26 Oct 2015 | Author: | No comments yet »

‘Jem’, ‘Witch Hunter’ tank, ‘Steve Jobs’ fizzles at the box office.

The pack of new releases proved to be all out duds, some worse than others, leaving room for holdovers The Martian and Goosebumps to stay in the top spots with $15.9 million (Dh58. 3 million) and $15.5 million, respectively according to Rentrak estimates Sunday. None of the weekend’s flops will garner as much attention as Jem and the Holograms, though, which opened to $1.3 million to become one of the worst debuts of all time for a major studio movie opening in more than 2,000 locations.

Bill Murray’s Rock the Kasbah barely did better in ticket sales, pulling in only $1.5 million from 2,012 theatres, but it also cost three times as much as Jem to produce. Universal isn’t disappointed with the expansion numbers and anticipates that Steve Jobs will continue to be in the cultural conversation, especially as the awards season kicks off. The low budget Paranormal Activity: The Ghost Dimension didn’t do very well either with a franchise low take of $8.2 million from 1,656 screens — more than 1,000 fewer than other films in the series. AMC and Cineplex agreed to participate in the model, but others refused to play the movie. “It feels to us really clear that any issues that we had were not related to consumer behaviour,” said Megan Colligan, Paramount’s president of worldwide distribution and marketing. “There’re just too many films being released into the marketplace.

Over the past month we’ve had on average at least three new wide release films entering the marketplace every week,” Dergarabedian said. “Audiences, and particularly older audiences for whom these films have great appeal, they’re staying away. It’s easy to get lost if you’re a newcomer into such a crowded environment.” As audiences pick and choose where to spend their entertainment dollars, Dergarabedian also notes that there is a handful of probable blockbusters on the way with Spectre, The Hunger Games: Mockingjay — Part 2 and Star Wars: The Force Awakens.

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