NBC show offers possible glimpse into Adele tour

23 Dec 2015 | Author: | No comments yet »

Frustrated Adele fans vent via Twitter as her North American tour sells out.

Tickets on StubHub began at $275 for standing-room only balcony seats — about five times their original value. Tickets for British pop superstar Adele’s two concerts at Rogers Arena in Vancouver on July 20 and 21 vanished in under 10 minutes after going on sale Thursday morning.Ticketmaster’s servers and back end collapsed today under the strain of demand for all of Adele’s North American tour dates, which went on sale simultaneously, leaving many fans unable to buy tickets. Many fans took to social media to voice their displeasure at how fast the tickets disappeared, but considering Adele’s popularity and the fact that Vancouver is her only western Canadian stop (for the moment, at least), it wasn’t surprising. Instead of breaking up sales for Adele’s more than 50 concerts on the tour into separate availability windows, tickets for the 38 shows Ticketmaster sold primary ticket sales for were released on the same day over the course of three hours.

It’s a popular option for artists who want to cut down on scalpers and save tickets for their fans. “When credit card entry is the only option it’s probably because the tickets are in high demand, and the artist, team, or venue wants true fans like you to get the seats you want at face value by eliminating unfair competition from professional scalpers,” wrote Ticketmaster online. This isn’t the first time that Ticketmaster—often reviled for its hefty service charges and near-monopoly on the ticket-sales market for many events—has had problems meeting demand. Rich Tullo, an analyst with Albert Fried & Company who covers Ticketmaster in the United States, said the secondary market is big business for ticket resellers, artists and venues.

Some sections, including parts the floor seating area, were sold as “credit card entry,” which means only the card holder for the original purchase will be allowed to pick up the tickets at the will-call wickets the night of the concert, and only by showing matching identification. The company, which is part of larger entertainment conglomerate Live Nation, settled with the FTC in 2010 in a dispute over technical errors on the company’s site forcing Bruce Springsteen fans to buy more expensive tickets from resellers.

Furthermore, Ticketmaster also mentioned that there would be “a delivery delay on all delivery methods until January 11th,” meaning that no one has actual tickets in their hands at the moment. Ticketmaster does offer a process for people to give transferable paperless tickets to friends or relatives (or potential buyers) and have their names changed on the tickets for pickup.

Another option is to contact trusted resellers like StubHub or Showtime Tickets, which always manage to broker some of the top seats in the house, but be prepared to pay up to $2,000 per ticket.

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