NBC replaces Trump with Schwarzenegger on ‘Celebrity Apprentice’

15 Sep 2015 | Author: | No comments yet »

Arnold Schwarzenegger replaces Donald Trump as host of ‘Movie star Apprentice’ | Toronto Star.

Donald Trump’s visit to the Iowa State Fair was a spectacle. NBC introduced Monday that the film star and two-term governor is the brand new host of the competitors present, which can return to the community for the 2016 tv season.Making the announcement about the 68-year-old Arnold Schwarzenegger’s new gig, NBC said that the actor will start calling the shots on the show during the 2016-17 TV season, reports TMZ.com. A mob of fans wanted a handshake or a photo — a tableau reminiscent of a Hollywood premiere, albeit with horse manure on a dirt path rather than movie stars on a red carpet. Meanwhile, Donald Trump congratulated ‘The Terminator’ star and tweeted, “He’ll be great and will raise lots of money for charity, To all my fans, sorry I couldn’t do The Apprentice any longer-but equal time (presidential run) prohibits me from doing so.

Schwarzenegger, 68, who returned to movie making after ending his second term as California governor in 2011, will take over when the show returns in the 2016-17 season, NBC, a unit of Comcast Corp CMCSA.0, said in a statement. “Arnold Schwarzenegger is the epitome of a global brand in entertainment and business, and his accomplishments in the political arena speak for themselves, ” Paul Telegdy, president of alternative programming for NBC, said in a statement. Rob Stutzman, a GOP consultant from Sacramento who happened to be in Des Moines, witnessed the scene and experienced flashbacks to the hordes his client, actor Arnold Schwarzenegger, encountered during his unlikely bid for California governor during the 2003 recall election.

The men’s decades in the spotlight reveal similarities between what propelled the action star into the governor’s office in 2003, and the force pushing the business mogul to the top of the polls in the 2016 race for the GOP presidential nomination. (In a fitting bit of symmetry, it was announced Monday that Schwarzenegger would replace Trump on “Celebrity Apprentice,” an NBC reality show.) “Both of them are very skilled at using their celebrity to attract public and media attention,” said Dan Schnur, director of USC’s Jesse M. There’s no phrase on whether or not Schwarzenegger will exchange Trump’s “you’re fired!” catchphrase together with his personal “you’re terminated.” Trump, who coined the catch phrase “You’re fired,” stepped down from the show earlier this year because he decided to run as Republican candidate for U.S. president in 2016. Trump, on the other hand, uses outlandish policy statements to leverage interest in himself.” Schwarzenegger and Trump have a flair for theatrics that play well on the evening news.

Though NBC won’t have to worry about controversial stances on immigration, seeing as Schwarzenegger himself is an Austrian immigrant, he does suffer from a complicated history with the opposite sex. I am thrilled to bring my experience to the boardroom and to continue to raise millions for charity.” The Austrian-born action hero and former bodybuilder has released a handful of movies since returning to the entertainment industry, but few have had the box office success he enjoyed in the 1980s and 1990s with films like Conan the Barbarian and The Terminator. As for Trump, he seems thrilled at the thought of Schwarzenegger taking his place and expressed as much on Twitter, saying, “Congrats to my friend @Schwarzenegger who is doing next season’s Celebrity Apprentice.

His latest outing Terminator: Genisys, released in July, brought in a disappointing $90 million at the North American box office but fared much better overseas with about $350 million, according to BoxOfficeMojo.com On Tuesday in Los Angeles, he will raise money for a veterans group, using the battleship Iowa as a backdrop. “Sorry losers and haters, but my IQ is one of the highest — and you all know it!

Despite averaging 7.6 million viewers last season, the series’ highest ratings since 2012, The Apprentice is not, actually, the No 1 show on television, despite what Trump might claim. Both tapped a vein of discontent among disaffected voters: Schwarzenegger won over Californians who were angry at the energy crisis that resulted in rolling blackouts, and those with a growing distrust of Sacramento politicians’ ability to handle the state’s mounting fiscal problems. Schwarzenegger became a Republican upon his arrival in the country in 1968 and remained one while working in Democrat-dominated Hollywood and despite marrying Maria Shriver, a member of the Kennedy family.

But the recall offered circumstances that gave Schwarzenegger’s political aspirations a boost — no primary, a condensed 60-day campaign window, and a weak field of rivals. Focus groups conducted at the start of the race found that voters did not take Schwarzenegger seriously, said Darry Sragow, a veteran consultant who was advising Democrat John Garamendi at the time. Schwarzenegger spent the first half of the campaign doing intense homework about issues such as the state’s economy, energy problems and political reform opportunities, said Joe Rodota, the campaign’s policy director.

On the campaign trail, he offers broad policy strokes — building a wall on the Mexican border, bombing “the hell” out of Iraqi oil fields held by Islamic State — and boasts of his negotiating skills rather than delivering detailed plans.

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