MTV Takes A Bold And Powerful Approach To Discuss Race On MLK Day

20 Jan 2015 | Author: | No comments yet »

EXCLUSIVE! MTV Will Honor Martin Luther King Jr. By Airing In Black & White For The First Time Ever To Get Everyone Talking About Race.

“The device of turning us black and white is going to be really— visually— a jolt to say, you know what, there are differences and if we are going to ever get to a freer, more equal society the best thing we can begin to do is talk about them,” MTV President Stephen Friedman said.The color change will run for 12 hours, and is part of the network’s #TheTalk campaign, encouraging viewers to talk openly about race with friends and family. “Millennials believe strongly in fairness, but they can also find it difficult to talk openly about race – to be not simply ‘color blind’ but ‘color brave,’ said Stephen Friedman, president of MTV. “Our audience is looking for a way to bring the national conversation on race into their homes and this campaign will give them a forum to express true color bravery.” Artists such as Kendrick Lamar, Common, Jordin Sparks, “Fall Out Boy” bassist Pete Wentz, Penn Badgley and more will provide personal reflections during the network’s special programming.

King’s legacy by using their massive platform to address — and help resolve — racial issues in America. #TheTalk is a strong effort attempting to eliminate bias by inviting and encouraging others, especially millennials, to join the discussion and have candid and ‘color brave’ conversations on race. Whether they sat down at the kitchen table for a long discussion, or blurted it out in the car on the way to the grocery store, each family had their own (probably awkward) way of talking about some uncomfortable, but important facts about life. To encourage viewers to have #TheTalk, each commercial block will begin with a brief feature from some of today’s greatest cultural and political figures who share their own personal reflections on race relations in America. According to a recent MTV study, 73% of 14 to 24-year-olds believe that having more open, constructive conversations about bias will help people become less prejudiced, yet only 10% report having those conversations often. Lewis, one of the student leaders working with King, suffered a skull fracture when Alabama state troopers, sheriff deputies and possemen wielding bullwhips, clubs and tear gas advanced on the marchers on the outskirts of Selma. “We thought what better day than MLK Day to really use, not only the history and the power of what Dr.

When someone says to me ‘I’m color blind, I don’t see color’, I’m thinking they’re missing out.” Others participating in the initiative include Civil Rights pioneer and U.S. King said with the “I Have a Dream” speech, but hear it from artists, political leaders and the audience to really spark a national conversation,” Friedman said.

The latest MTV initiative is a part of its Look Different anti-bias campaign that launched in April 2014 to get young people talking about race, gender and sexual orientation. They’ll be joined by young people and activists from around the country, as well as politicians like Senator Cory Booker, Senator Rand Paul, and Congressman John Lewis, who marched from Selma to Montgomery, Alabama with Dr. The campaign created commercials with civil rights groups including the NAACP in the aftermath of the fatal police shooting of 18-year-old Michael Brown in Ferguson, Missouri, last summer. Especially, Friedman says, when viewers will be encouraged to start these conversations after watching segments of Cory Booker discussing how race has affected his ability to date, Kendrick Lamar talking about his conversations with his father on prejudice or listening to David Oyelowo talking about the bias he confronts every day by being in an interracial marriage. “We hope it will be a stark and eye-opening moment to understand on one level how far we’ve come, but also to hear from national figures how much things have not changed and how far we need to go,” Friedman said. “I think the audience will be surprised.”

According to the research, many millenials were raised to believe they should treat everyone the same, and not acknowledge racial differences and other cultural distinctions. Maybe you want to share your thoughts on something you saw in the news that got you thinking about race, or something you feel like you and your friends always talk about but think no one else does or, like Kendrick Lamar, maybe it’s a conversation you had with your family. “My father definitely talked to me about [race] early on,” Lamar told MTV News. “He’s from Chicago, you know, he came from Chicago to Compton and that’s where I was born. While some critics may say MTV is simply trying to draw attention for itself amid a volatile period of race relations, it’s worth noting that most businesses marking MLK Day would rather treat King’s struggle as a matter of history rather than an issue still alive today. “It is important to talk about race because we live in a racial-conscious society,” says longtime civil rights leader Lewis in his message on MTV. “We cannot sweep the issue of race under the American rug or into some dark corner.”

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