MTV EMAs 2015: Five things we learned

26 Oct 2015 | Author: | No comments yet »

EMAs 2015: a drunk Ed Sheeran, the return of Justin Bieber, and hoverboards.

Since their inception in 1994, the MTV Europe Music awards have come across as a slightly more sensible alternative to the controversy-hungry American version. gave a surprisingly charismatic performance while co-hosting the EMAs with Orange Is The New Black star Ruby Rose, but viewers alleged his louder-than-usual behavior was down to the fact he was drunk. Here’s who won, lost, and performed on stage with Italy’s most famous blind tenor: In 2011, Anne Hathaway and James Franco mangled the Oscars’ opening monologue. The singer, who won two awards on the evening for ‘best live act’ and the incredibly specifc ‘best world stage’ respectively, joked about drinking gin and sobering up and was seen with a drink at several points in the evening. Search a bit harder and you’ll find out about the time that professional moron RedFoo from LMFAO stripped to his pants, or when Christina Aguilera hosted the ceremony in Scotland and was flashed by a bunch of topless men in kilts.

He suggested Rose play a game of ‘hide the banana’ with him at one point, and complimented her on her ‘p***y’ while she was talking about cats. Towards the end of the night, the two hosts collapsed on a sofa with a takeaway and complimented each other on their performance, with Rose telling Sheeran “I think you’re drunk” (something he agreed with) before trying to sober him up by feeding him some pasta. The biggest winner of the evening was Justin Bieber, who won five awards including ‘best male’ and ‘best worldwide act: North America’, while Duran Duran won the ‘video visionary prize’. As with when Sam Fox and Mick Fleetwood hosted the Brits, the reason for pairing meek and lovelorn acoustic troubadour Ed Sheeran with the fiery, unpredictable Ruby Rose was the hilarity of juxtaposition.

This was writ large at the outset, when Rose fired a flame thrower without batting an eyelid while Sheeran was handed a glitter canon and very nearly fell backwards with shock at the force of the “explosion”. Rose tried her best to keep up, but some of the jokes fell flat, namely when she introduced the Best Video award presenters, Tinie Tempah, Hailey Baldwin and Bianca Balti: “Here are two girls, one rapper… wonder how many hits that would get on YouTube.” While US audiences witnessed YouTube pop star Kelly perform only with her own band – a medley of 90s hip-hop hits including No Scrubs and Ready or Not, as well as her hit Should’ve Been Us – Europe saw her on strage with Italian tenor Andrea Bocelli.

After quietly releasing a couple of well-received singles, Bieber staged his big comeback at the VMAs in August, and managed to impress most people, and then have a little cry on stage. After picking up Best Male, he said: “It’s been a long couple of years, um, I just feel like this is pretty awesome to be recognised for my music.” Minaj was applauded for pointing out the lack of diversity in this year’s VMA nominations, but her pre-recorded acceptance speech for Best Hip-Hop EMA suggested she wasn’t as fussed about the European awards. After thanking her fans, Minaj apathetically mentioned that she wished she was in Milan to eat some “um, spaghetti”, sparking a similar lack of enthusiasm among those Twitter-users watching.

The 1980s boy band became the first winners of the MTV Visionary Award, which recognised their “strong visual presence” with videos for songs such as Hungry Like the Wolf and Girls on Film. Not only did he win the best male artist award for the sixth year in a row, but also – inexplicably, given that he showed up dressed in a moth-eaten red hoodie – the best look award. In a brilliant coincidence, he was also there to collect them all, rewarding all the fans who voted on social media with a fairly perfunctory performance of What Do You Mean? Still, last night was also about exposure, leading up to the great chart battle of 13 November, when his new album, Purpose, will compete with One Direction’s Melody in the AM. But they should slow down now, after the inexplicably enduring pop novelty Jason Derulo utilised them in his performance of (the admittedly very good) Want You to Want Me.

With his usual blend of earnest ridiculousness, he and his dancers scooted around the stage while also trying not to break their necks, the results looking like a vaguely futuristic Starlight Express revamp. Nothing quite encapsulated the lottery of deciding who gets to give away what more than the appearance of 10-time grand slam-winning tennis champion Novak Djokovic. “You might be wondering why a tennis player would be be presenting an award at a music show,” he said, quite pertinently, before not even attempting to explain it: “Well I’m here to celebrate the world of music, and these nominees are the most celebrated hip-hop artists”. The winner was Nicki Minaj, who accepted her award with a pre-recorded message and became the 400th person on the night to mention spaghetti, because, well, Italy I guess. Fresh from sitting next to Nick Grimshaw on The X Factor, pop’s suavest man, Mark Ronson, spent most of the night’s show tweeting his general discomfort.

First, he realised he was sat between Justin Bieber and Ed Sheeran and tweeted a self-deprecating missive about his outfit (like that guy ever leaves the house in anything vaguely soiled), while this awkward picture perfectly encapsulates that moment at a party when you meet someone new and you’ve used up all social niceties. The world’s biggest pop star, Taylor Swift, has dominated recent awards shows in much the same way as she has dominated the art of the surprise guest.

Last night, however, while still stuck in America somewhere on her seemingly never-ending 1989 world tour, she won only two awards (out of nine nominations), with only her gong for best song for Bad Blood appearing on the televised show. It’s not a bad one to win, but she was beaten to best female by Rihanna, a woman who hasn’t released an album for three years and only ever shows up to MTV-run award shows to spill popcorn on people or stare daggers at Miley Cyrus. In fact, what the EMAs, and indeed the VMAs, have missed this year is Rihanna – a pop star who oozes actual star quality from every pore, and who is aware of how ludicrous these shows can be. Without her, the controversial moments involve Ellie Goulding, who has died her hair yellow and “shockingly” didn’t perform her new single, opting instead for Love Me Like You Do.

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