More ‘Star Wars: The Force Awakens’ details released

4 May 2015 | Author: | No comments yet »

New Star Wars film will be first to have Latino lead actor.

The Force may be particularly strong with toy and novelty retailers today, especially those selling all things related to a certain galaxy far, far away. The Guatemalan actor will go down in Star Wars history now after taking on a lead role in “Star Wars: The Force Awakens.” The movie which is probably the most high anticipated sci-fi flick of 2015 is set to be released in December. A new YouGov poll has shown that if the public are asked which Star Wars character they think party leaders would most like to be, the most popular answer for Miliband is hero Luke Skywalker, with 17% of those having an opinion making this choice. In true Star Wars fashion, the day chose the movie. “May the 4th (be with you)” is serendipitously close to the pop culture icon’s most famous catchphrase, “May the Force be with you.” Star Wars Day has gone beyond the cult fan clubs and into the mainstream in recent years.

Respondents were even more likely to think that the Ukip leader, Nigel Farage, would most want to be Darth Vader, with more than one in five saying so. The memorabilia empire’s sales may go galactic this year as fans champ at the bit for the first new Star Wars film in a decade. “The Force Awakens” hits theaters a week before Christmas. “Christmas will come earlier, and later, for all Star Wars fans, and will last deep into 2016,” predicts Sean McGowan, an analyst with Needham & Co. “This will be the biggest franchise of the year, and will add to Star Wars’ legacy of being the biggest toy franchise of all time.” It is difficult to pinpoint exactly how many Republic credits—or dollars–the franchise has generated since 1977, but Statistic Brain puts sales of Star Wars toys alone at $12 billion—nearly 45% of the total $27 billion haul it gives the franchise since George Lucas broke through with the mega-hit that literally changed the way people looked at science fiction films. And while he couldn’t get into specifics about his Star Wars role (we know he’s playing a character named Poe Dameron) he did say it was a good time for Latino actors in Hollywood, and to be leading a major sci-fi franchise was something significant to the Latino community. “There’s so many of us here in the U.S.,” he said.

A Star Wars Anthology film that’s not part of the epic’s main storyline, “Rogue One”, is slated for next year, and Star Wars VIII is now set to open in May 2017. On the retail side, everyone from Disney Stores to Toys“R”Us to Amazon.com (AMZN) have been running Star Wars promotions over the weekend and many will continue for this entire week. The company manufacturers original Star Wars gift items under license from Disney, which it sells on its own website and also at wholesale to retailers including Target (TGT) and Hot Topic. Liotta says pent-up demand is driving consumers out in Force already—150,000 devoted fans last month traveled from around the globe to Anaheim, CA to dress as their favorite Star Wars characters, meet some of the actors, and live out long-held fantasies from a long, long time ago.

The ThinkGeek executive said they sold out of all their merchandise at the show as fans snapped up everything in sight. “Last year we had an amazing May 4th, one of our best days ever. Full list of characters voters were asked to choose from: Darth Vader, Jabba the Hutt, Chewebacca, Emperor Palpatine, Han Solo, Obi-Wan Kenobi, Luke Skywalker, Yoda, Wicket the Ewok, C-3PO, Boba Fett, R2-D2, Lando Calrissian, Princess Leia.

The company is giving away a special Star Wars-themed box, which includes a Darth Vader wallet, Star Wars luggage tags, and Yoda studded earrings among other items, to customers that sign up for a Geek Fuel box subscription this week. It’s been 10 years (since the last Star Wars film),” notes Needham’s McGowan, describing the franchise’s expected effect on retail. “There are higher prices, more countries with higher consumer purchasing power, more products—it all adds up to a massive sales increase in the 12 months beginning in September.

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