‘Miss Universe’ Finds New Home At Fox Following Trump Controversy

29 Oct 2015 | Author: | No comments yet »

Donald Trump’s former Miss Universe pageant finds a new home — Fox.

The three-hour “Miss Universe” will air live from Las Vegas’ Planet Hollywood Resort & Casino on Dec. 20, the Miss Universe Organization and IMG, its new owner, said Wednesday. The partnership, announced Wednesday, should put an end to a monthslong drama after the organization, and its various beauty pageants, lost a TV home and then its two owners after Donald J.LOS ANGELES (CNNMoney) – The Fox Broadcasting Company has picked up rights to the “Miss Universe” pageant, four months after it was dropped by NBCUniversal in the wake of Donald Trump’s controversial remarks about Mexican immigrants. NBC cut ties with Donald Trump and the Miss USA/Miss Universe pageants following the controversy surrounding Trump’s comments regarding Latinos which he made after launching his presidential campaign. Fox entertainment president David Madden said the partnership would “infuse a fresh new energy into these perennial broadcast favorites.” The announcement would seem to conclude months of turmoil for the pageants.

The uproar began in June when Donald Trump, then co-owner with NBC, made anti-immigration remarks that offended Mexicans and others while declaring himself a Republican candidate for president. The sale followed the messy breakup in July of the 12-year partnership between Trump, a candidate for the GOP presidential nomination, and NBC Universal in the beauty pageant business. NBC subsequently cut its business ties with Trump, sold him its interest in the pageants, and cancelled its planned July airing of “Miss USA,” which instead was carried by the Reelz cable network.

Contestants from more than 80 countries vie to become Miss Universe, while the Miss USA Pageant features contestants from all 50 states and the District of Columbia, with the winner competing for the title of Miss Universe. The “Miss USA” pageant aired two weeks later after that announcement on the little watched cable channel Reelz, resulting in a loss of roughly 4 million viewers when compared to the previous year’s broadcast. Trump was a no-show, but his recent incendiary comments clouded the event — especially as Miss Texas Ylianna Guerra, who comes from an immigrant family, won second place. The pageant will air on Fox a bit earlier compared with last year; a Sunday right before Christmas isn’t exactly the ideal spot for the three-hour broadcast, but scheduling on Sundays is rough with Fox and football season.

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