Madonna: It’s just the beginning for streaming service Tidal

27 Jul 2015 | Author: | No comments yet »

Madonna Is Optimistic That Tidal Will Be Successful.

NEW YORK • Madonna, who co-owns Tidal with Jay Z, Beyonce and others, says it’s just the beginning for the streaming service that’s had some troubles since its launch in March. “It’s just the beginning, so we’re working out a lot of kinks and hopefully we’re going to build something unique and amazing that’s going to attract a lot of people,” the 56-year-old singer said in a recent interview.After its late-March launch was met with real confusion as well as legitimate excitement, the music-streaming service hasn’t been the focus of much discussion (save for some management change-ups).In a new interview with the Associated Press, Madonna spoke candidly about Tidal, her co-owned, problem-riddled, and much-publicized music streaming service.

Tidal, which offers a basic subscription for $10 and a high-quality audio one for $20, hasn’t made a splash like its announcement did a few months ago, when Rihanna, Kanye West, Daft Punk, Nicki Minaj, Jack White and others stood onstage in solidarity along with Madonna, Beyonce and Jay Z. “It’s important that people understand we didn’t create Tidal, we didn’t put this together, we didn’t all join forces because we’re broke and we want more money. Also, the company recently lost its interim CEO, and Birdman is suing it for $50 million after the Tidal-exclusive release of Lil Wayne’s FWA album. But Madonna, one of the service’s many celebrity co-owners, recently gave an Associated Press interview in which she insists that they’re building something and working past the various difficulties. In an increasingly competitive streaming field, however, it might prove to be difficult to ask users for time when gigantic competitors like Spotify and Apple Music remain fully loaded at the front lines of the streaming game.

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