‘Mad Men’ comes to a moving end with Don Draper making a big move

18 May 2015 | Author: | No comments yet »

AMC ‘Mad Men’ finale: Did Don Draper teach the world to sing?.

As Mad Men wraps its final season, here are 21 quotes from characters including Don Draper, Betty, Peggy Olsen, and Roger Sterling that epitomise the series…Mad Men’s much-anticipated closing song wasn’t a gritty track by an artist who served as an icon for the sex, drugs and rock-and-roll generation — but a jingle.The closing song in the Mad Men finale Sunday night was the famous Coca-Cola jingle “I’d Like to Buy The World A Coke,” but Twitter is trying desperately to figure out who the “I” is.I wasn’t planning to write anything on the series finale of “Mad Men,” but the show last night gave a major shout out to Atlanta’s most famous beverage company Coca Cola.

Some people thought that Don’s trip to the hippie retreat wasn’t enough for him to escape his true calling as an ad man, inspiring him to come up with the Coke pitch: In real life, of course, the song was actually the brainchild of a man named Bill Backer, a creative director at McCann-Erickson. Mid-way through the episode, a broken Don Draper called Peggy Olsen, his friend still at McCann Erickson, the company Draper just abandoned for a quixotic journey. Though the writers didn’t make it explicit, there was at least a suggestion that Don, whose days as a brilliant ad man seemed far behind him, got the idea from a spiritual retreat in California.

It was such a success that it was released as a single with lyrics disassociated from Coca-Cola (“I’d Like to Teach the World to Sing”); subsequently, it’s been revived as the company’s jingle several times. The song works not only because of its overlap with the particulars of Don’s career, but also because of its placement right after his seeming revelation while meditating in paradise. Ken Cosgrove offered Joan some freelance work, producing industrial films, which reignited her ambitions to be her own boss and brought an abrupt end to her too-good-to-be-true romance with Richard, her super-rich LA boyfriend. Has he really bought into the vision this retreat is selling? (Don’t forget, it is a business — Don thinks it’s a good thing when the receptionist takes his money after he arrives.

Also note that the receptionist wore her hair in the same ribboned braid as a woman in the Coke ad.) It certainly seems possible — after all, that man’s weepy confession in group therapy sounded uncannily like a Don Draper pitch, complete with a domestic setting and a sentimental message. With Draper now at some sort of spiritual communal retreat that was very very 1970, he ended his last scene doing yoga and humming “ohmmmmm…” Maybe he was about to find a new path, a more meaningful one than advertising, a world he can connect with people in a way that went beyond himself. Backer was flying to London to meet colleagues in order to write some radio commercials that would be recorded by the New Seekers, a British pop group. It’s always been hard to tell how much Don actually wanted that American dream he’s been selling to people — full of soap, lipstick, beer and cars. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.’ Roger Sterling: Look, I want to tell you something because you’re very dear to me.

But it’s equally hard to imagine him sitting in a lotus pose just for the sake of going along with the crowd. “It’s the real thing,” the singers declare in the jingle. However, I was absolutely disturbed, unsettled and thrilled by the final shot — and song — that followed, which seemed to distill so much of what the show has been saying about advertising (and the other lies we tell ourselves) for seven seasons. The song touched people’s hearts so much at the time, it was one of the few times I can recall where an ad jingle actually became a top 40 hit as well.

Backer saw passengers exchanging stories and getting along while sharing Cokes. “[I] began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe,” Mr. Or has he, devoid of love and connection and family, become a kind of advertising bodhisattva, slipping the bonds of earthly relationships the better to tap America’s Coke-buying chakras? Backer wrote. “So that was the basic idea: to see Coke not as it was originally designed to be — a liquid refresher — but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes.” Mr.

This incomparable drama set in the 1960s New York advertising world concluded its seven-season run Sunday night on AMC with a resolution that rang true to its spirit and likely left its devotees satisfied, even as they bade it farewell with regret. Mad Men was a series you could watch – bask in, really, with the glamorous clothes and beautiful people and the gorgeous excess of it all – and then turn it off and forget it if you wanted. Joan may have lost the man of her life but found independence in her new job where she had control, working out of her house in an early version of a home business.

As for the idea of putting a group of 500 young people from around the world on a hill in Italy to sing the tune in unison, that came from art director Harvey Gabor. Back in the very first episode of Mad Men, Rachel Menken pointed out that women never get to be happy in both their personal and professional lives, and now that seems true. It was a fitting sign-off for the Emmy-winning series, that, in its seven seasons, gave TV drama an air of sophistication and depth it doesn’t strive for often enough. It is probably the most adult show ever created for mainstream TV audiences, ambitiously breaking away from formulaic storytelling to portray one man’s search for identity.

These days, the company’s chief executive describes the macroeconomic climate as challenging, with weak sales in key foreign markets like Europe, China and Mexico contributing to the company missing its annual profit target last year for the first time in several years. Creator Matthew Weiner introduced us to an impossibly beautiful group of upwardly mobile white New Yorkers who pursued fame and status in a business where seduction and illusion was the name of the game. The finale’s last sequence wasn’t the fade-to-black ending of HBO’s “Sopranos” – but it was open enough to allow viewers to believe whatever they want to believe about Don Draper’s future.

Certainly not the most cynical viewers who probably found Draper’s spiritual awakening hard to swallow and Peggy’s connection with Stan a wee bit pat. On one level, creating a legendary ad would be a stunning turn for a character who was coming off a bizarre stretch that involved confessional drinking with war veterans, auto repairs, the latest of many meaningless hookups, and sitting paralyzed by a payphone.

Don himself was an illusion — a Korean War vet who grew up in a brothel and stole his commanding officer’s identity to come home from the war. “Mad Men” will be remembered as the show that made every office worker wish they could join the conga line at a Sterling Cooper party. If Don really traversed this great land of ours, threw away all the trappings of Don Draper-hood, learned of Betty’s impending death and the shaky future of their three children, and finally heard someone articulate his own deepest feelings of unlovability, and he came out the other side having only acquired the inspiration needed to buy his way back into McCann and write that Coke ad — and cutting straight from the look of pure bliss on Don’s face to the ad, without giving us hints of anything else he might do upon returning to New York, suggests that this is the only thing that ultimately matters to him — then that is a very cynical and dark take on a man I wanted better from.

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