Lionel Richie gets in on the Adele ‘Hello’ mash-up fun on Instagram

25 Oct 2015 | Author: | No comments yet »

Adele Hello: singer’s new video viewed 25million times in a day and floods internet with Lionel Richie parodies.

When Adele’s comeback song Hello was released, fans couldn’t help but joke about the similarity to Lionel Richie’s classic track of the same name.

The viral video, which dropped earlier this week, sees clips taken from Richie video and Adele’s new clip combined, with Adele appearing to put the phone down on Richie.Adele’s latest single “Hello” and Lionel Richie’s 1984 smash “Hello” share more than just the same title: Both tracks feature sparse piano, lyrics dripping with yearning and pained vocals.The sepia-toned video has gone viral not just because of its haunting lyrics and artistic shots – it is the singer’s anachronistic flip phone and unorthodox tea-making technique that has really got people talking. The singer posted a screenshot from his video next to one from Adele’s on Instagram with the caption: ‘HELLO @adele is it me you’re looking for… #hello.’ He said: ‘If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story.

Adele seems to have resisted the trend towards touchscreen smartphones, although fans pointed out she could probably afford a top-of-the-range device after the success of her previous albums 19 and 21. Knowing that Adele’s new single, the first from her third album which is due next month, was called , at least some were speculating – perversely hoping? – that it might be a cover of Lionel Richie’s ’80s tear-jerker of that name. In Adele’s music video, the singer is seen with a flip phone rather than a smartphone, leading to Tweets mocking the video and pointing out that Adele’s fortune could afford a better mobile. After all, it’s no secret that the young Adele Atkins grew up as much on ’80s singers such as Whitney Houston and Mariah Carey as the more fashionable older voices such as Aretha Franklin, Roberta Flack and Etta James.

Richie’s cheeky Instagram was his response to a viral clip posted Friday that combined the two “Hello” videos under a coat of the green-and-black hued motif that features in Adele’s first 25 video. Her new album, 25, is also set to be a record breaker – it’s already number one on iTunes and the single is currently the number one download song in 85 countries. In the short YouTube clip, Richie calls Adele, who answers — obviously with a “hello” — on her flip phone, only to then hang up on the original 1983 “Hello” crooner.

It wouldn’t be too far-fetched would it to think that 25, following on from her multi-million selling debut 19 and its Grammy-winning sequel, 21 (the ages she was at each recording), would let her inner diva free? Dedicated Adele followers showed the mother-of-one has long been a fan of the flip phone, as a picture surfaced of her using the retro device in an old photo. And when the new song, set in a story video of misconnecting lovers that might well have been done in an early MTV style, begins with her singing “hello, it’s me …”, well, hearts flutter. The Brit took a break from recording music after welcoming her son, Angelo, with fiancé Simon Konecki, in October 2012. “I was struggling to write my record, so it all slowed down,” she explained during an interview with BBC Radio 2 on Friday. “Obviously, I took a bit of time off because I became a mum. Talking about her new music, Adele writes: “My last record [’21’] was a break-up record and if I had to label this one I would call it a make-up record.

Adele appeared on the BBC Radio 1 Breakfast show Friday where she joked that she and Richie should engage in a “Hello-Off.” “We’ve definitely got to do something, me and Lionel,” Adele added. The singer, who does not use Twitter and has described fame as a “fake life”, still managed to break records for views of her video – an achievement fans compared with Taylor Swift, a dedicated user of social media. This is big singing, showy and unafraid to dominate, much like the young Houston who you could imagine singing this in her pomp, perhaps for a film starring Kevin Costner or a sad-eyed Debra Winger.

Making up for everything I ever did and never did.” Later in the letter Adele added: “’25’ is about getting to know who I’ve become without realising. The pitch was wild; strange-wild, silly-wild, and that’s when I knew: The Chicago Cubs were going to lose the National League Championship Series to the New York Mets. There is very little Carey-esque melismatic business – that five notes for every syllable style that lives on in every talent show contestant – but plenty of drive and the power to pin a listener to the back wall. And I’m sorry it took so long, but you know, life happened.” Damon Albarn worked on new material with Adele, but said he doesn’t think she will use it. The new material is also rumoured to include a song written by Tobias Jesso Jr, as well as appearances from OneRepublic’s Ryan Tedder, producer Danger Mouse and pop writer-producer Max Martin, who’s best known for his work with ’90s pop acts N’Sync, Britney Spears and Backstreet Boys.

Earlier this year, producer Emile Haynie revealed he met with Adele in February to discuss potentially working together, but that the singer was “taking her time” over a new album. “We got along well as friends when we met in February and I hope we can cut some songs, but Adele is taking her time,” he said. “I’d push for it to happen, but we’ll have to wait and see.” Fast-forward to Wednesday’s Game 4, top of the second inning in Chicago, as I spent a five-minute car ride silently F-bombing Cubs radio announcers Pat Hughes and Ron Coomer. Coomer, the ex-ballplayer, explained that only a ballplayer could understand the magic powers of momentum; all a team needs is for someone to say, “Hop aboard, I’ll drive the bus today,” deliver a big hit and change everything. There was the impossibly good performance of Danny Baseball, NLCS MVP Daniel Murphy, who had nine hits, four homers and six runs batted in during the series.

Perhaps that made the whole experience kinder for Cubs fans than it was in 1984 and 2003, when the team was one win from the World Series, or maybe it made it worse. But – even down in the gallows – we’re left with some hope. 2015 may not bring everything that Back to the Future II promised it would: flying cars, self-lacing shoes, we don’t see ’em happening over the next 12 months. (Then again, don’t bet against Nike.) But this year will definitely pack plenty of punch when it comes to cultural happenings.

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