Lifetime’s Whitney Houston Movie Draws Huge Ratings

20 Jan 2015 | Author: | No comments yet »

‘Whitney’ scores big ratings for Lifetime.

The American Horror story actress has made her directorial debut with the movie, titled Whitney, which has just aired on Lifetime in the US, and charts the relationship between Whitney and RnB star Bobby Brown. Almost all the “Whitney” viewers stayed for the subsequent hour in which Houston’s ex-husband Bobby Brown provided his perspective on life with the diva.Lifetime’s decision to pair its original film Whitney with the specials Bobby Brown: Remembering Whitney and Whitney Houston Live: Her Greatest Performances turned out to be a masterful plan as 11.8 million viewers tuned in throughout the night’s events.

Nielsen estimates that an average audience of roughly 4.5 million watched “Whitney” from 8 to 10 p.m., making Angela Bassett’s directorial debut the week’s most-watched cable entertainment program. Her sister-in-law Pat Houston, president of the Whitney Houston estate, has posted a lengthy statement attacking Angela’s film on the late star’s official website. Bassett, who had met Houston when they both starred in the film “Waiting to Exhale,” said she expected there would be other future films on Houston. Whitney, which was directed by Angela Bassett and starred Yaya DaCosta as the late singer Whitney Houston, attracted 4.5 million total viewers, becoming Lifetime’s most-watched telecast since Flowers in the Attic. She said: “If you watch this movie, watch it knowing that Lifetime is notorious for making bad biopics of deceased celebrities and brace yourself for the worst.

In key demos, “Whitney” earned a 1.7 rating/6 share in adults 18-49 — more than doubling the top-rated broadcaster in the time period (ABC’s premiere of Adam Sandler feature film “Just Go With It” did a 0.8/3). And, I might add, without the family’s blessing and despite her mother’s request to not do this movie.” But in her statement Pat wrote: “The needs of Whitney’s family matter.

More than 90% of the viewers stuck with Lifetime at 10 p.m. for the special “Bobby Brown: Remembering Whitney,” which averaged 4.1 million viewers. We have dealt with her every emotion from the day she was born until the day she died, which gives us absolute position and absolute authority as a family to feel the way we do about her legacy. Why deny selected members of the family an advanced copy of the film? “As we once again enter a season of bereavement and the strategic timing so close to the anniversary of Whitney’s death, this is a disappointment that any of us who loved her could do without.

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