Kylie Jenner Planning On Being Sexy Mermaid For Halloween — Copying Kim Again

26 Sep 2015 | Author: | No comments yet »

Kardashians blaze a trail as celebrities seize control of their digital brands.

The idea seems to be one from some dystopian novel: a world where every celebrity has their own internet channel, exhaustively promoting their brand to eager fans, who pay to tune in and watch their favourite stars selling themselves online. She and Kylie are engaged in a playful battle to be known as queen of social media, with Kim claiming she is not ready to be “dethroned” long-term but willing to pass on the mantle for the time being while she concentrates on providing North with a baby brother.Kylie Jenner is reportedly holding momager Kris Jenner to ransom over her airtime in Keeping Up With The Kardashian’s – with her explosive demands threatening to alienate her sisters once and for all.(Cover) – EN Showbiz – Reality TV star Kylie Jenner has put a stop to rumours she’s engaged, insisting her boyfriend Tyga was joking when he called her his fiancée.

Blonde bombshell Khloe, 31, was more casual in blue jeans at the concert in which Kanye performed music from his introspective 2008 album 808s & Heartbreak, which chartered his troubled period following the death of his mum Donda following complications from cosmetic surgery. The 18-year-old Snap Chat enthusiast wants to take centre stage in the next season of the long-running reality show and is demanding she gets more airtime than sister Kim. The two stars shot into the headlines this week (beg21Sep15) when the rapper seemingly referred to Kylie as his fiancée in a video posted on social media app Snapchat. This month, four of the five Kardashian/Jenner sisters – Kim, Khloé, Kendall and Kylie – launched their own subscription-based digital hubs through media company Whalerock Industries. Kylie meanwhile posted a raunchy clip of her writhing around in the bath to promote her new app and also uploaded shots of her famous midriff as she perched on the edge of a swimming pool as well as an image of her and a friend’s trainers.

Her older sisters just think that she is becoming the sort of person they don’t even want to be around anymore. “She was always so sweet and fragile. Kim asked Kylie about Tyga’s remark, prompting the 18-year-old star to set the record straight. “He was making fun of an Instagram he posted 30 minutes before,” she explained. “He knew there was this guy who was on Instagram who was like, ‘I don’t like nobody. The Kardashian channels, which are stuffed full of beauty advice (Kim), clothes and accessories to try (Kylie), fitness tips (Khloé) and travel and lifestyle inspiration (Kendall), are available online and as mobile apps, charging subscribers just under $3 a month. I just play with my fiancée and my little dog.'” It was then time for more hard-hitting questions, with Kim asking Kylie how it felt to have “dethroned” her. More than a million fans have signed up in the two weeks since their launch, with Kylie’s app, which features the 18-year-old goofing around and recommending her favourite snacks (Oreos, Lucky Charms, Diet Coke and Strawberry Twizzlers, if you’re interested) proving particularly popular: it topped the Apple app store within hours of launching.

I can never thank @kyliejenner for motivating me to always do my best and always opening up new opportunities. “Do good and good things will happen. The pair got together to make a video titled ‘You’re In Bed With Kim and Kylie’ on Thursday evening, where Kim fired off a string of questions for Kylie. “How do you feel now that you have dethroned me?” Kim asks. “I love it, like, I love it,” the 34-year-old continues. “I need some time off. As the youngest Kardashian-Jenner, she is a digital native who has grown up online and regularly talks to fans on Instagram and Twitter, on which she has 36.4 million and 11.5 million fans respectively. As she told technology site Wired when her site launched: “[The app] is by far my favourite thing… I’m way more comfortable on [it] and I can just share what I want to share.” That last point is a particularly salient one in terms of what Whalerock Industries appears to be offering celebrities – the chance to cut out the middle man of old media and curate their own content.

When the Kardashian/Jenners rose to fame, it was on the back of reality television, a genre now in freefall with ratings declining and a dearth of new hits coming through. Her relationship with Tyga has been the subject of intense speculation, with the pair only confirming it around the time of her birthday last month (10Aug15). The new digital hubs offer something different – after all, if your fans are paying to see your carefully chosen content, do you need a big splash in a celebrity magazine such as People or even the higher-end brands such as Vogue, Elle or Vanity Fair? “Celebrities are definitely extending their own brands online as a result of having the freedom to play with so many more platforms and to express themselves,” says digital journalist Emma Gannon, who founded popular blog girllostinthecity.com. “Most famous people still do ‘mainstream’ work via big companies, but there is a lot to gain from having their own platform: whether that’s a blog, a newsletter or a YouTube channel, stars can have direct access to their audience like never before.” And for those who are prepared to offer the right mix of relatable “normality” and glamorous aspiration, the rewards could be huge. This is uncharted territory – a world in which the celebrity controls the content and the fans pay for the illusion of access and an insight in to their “real” world.

When YouTubers such as Zoe Sugg, PewDiePie and Alfie Deyes first rose to prominence, there was a lot of talk among branding and marketing companies about how to utilise their growing power, but the reality is that these new stars reach their fans without the need for huge campaigns and promotion. Earlier this month, Username: Evie, by Joe Sugg (Zoe’s brother and fellow YouTube star), which is described as being “created with help from writer Matt Whyman and illustrator Amrit Birdi”, became the fastest-selling graphic novel in the UK, entering the charts at number four. She is currently on tour with controversial YouTuber Olajide Olatunji, better known as KSI, promoting his book I Am A Bellend, and says the tour has benefited from a strong interactive element, which included developing an app with exclusive content. “I do think an increasing number of celebrities will make the transition to YouTube,” she says. “YouTubers are generating more revenue through advertising and securing more lucrative brand partnerships than their counterparts in TV space.” Certainly, for a generation of teenagers, the likes of Jennie Jenkins, Patricia Bright and Hazel Hayes are more famous than any A-List star. They relate to their “availability”, the way in which they are just like them, albeit with better hair and makeup skills and their own channels online. Last August, US magazine Variety commissioned a survey on the popularity of various stars, only to discover the five most influential figures among Americans aged 13 to 18 were all YouTube stars, with the teenagers singling out the YouTubers’ “candid sense of humour, lack of filter and risk-taking spirit” as the reason for their appeal.

As the Wired piece about the Kardashians noted: “Social media has made it easier for [stars] to promote their causes on Twitter, but what if they no longer needed Vanity Fair for photoshoots? So far, the internet remains complementary – one part of the Hollywood PR machine, not the main distributor – but that could change.” Leading that change are the younger stars, who truly feel at home with the medium.

Yet it’s as much about the brand as Kylie Jenner’s more polished hub. “Personal branding can be dismissed as a negative thing, due to all the corporate jargon surrounding it,” says Gannon. “But having your own personal brand is the way the world is going. Internet profiles have meant we’re all building online personas; you are selling yourself as a brand every day, even if you’re not aware of it through your cover photo, your opinions, your photos, your friends, your Instagram feed.” The erosion of traditional media is beginning to open the doors for talented artists who might have struggled to be heard. More than 200,000 people subscribe to actor and writer Issa Rae’s YouTube channel and her videos, including her hugely acclaimed web series Awkward Black Girl, have been viewed more than 2 million times. Insecure, about a woman on the verge of turning 30, was approved for development last December, although Rae has talked of her frustration at the time it has taken to turn this project around compared with making shows in her bedroom.

It’s this sense that you’re almost in the bedroom with the person you’re watching that companies are so keen to pin down, not least because it’s a potentially lucrative source of advertising and money. The Kardashian hubs are filled with their recommendations for all kinds of products, and the hope is, presumably, that fans will jump on those suggestions and buy them. “I often think the Kardashians are the queens of native advertising,” says Gannon. “They are seamless at selling themselves, and selling while they do it. It’s just an extension of their brand and their personality.” However, celebrities eager to sign up to this revolution should be wary. “A note of caution,” says Valentine. “The reason YouTubers are building such huge audiences is that they’re wholly authentic.

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