Kim Kardashian Has a Great Idea for Improving Twitter and It Might Actually Happen

25 Jul 2015 | Author: | No comments yet »

Jack Dorsey to Kim Kardashian: Edited tweets are a ‘great idea’.

“I just emailed Twitter to see if they can add an edit feature so that when u misspell something u don’t have to delete & repost,” she wrote. “Let’s see…” Surely Jack Dorsey — co-founder and CEO of Twitter — doesn’t think Kim Kardashian was the first to desire a Twitter edit function, but you wouldn’t know it from this exchange on the site last night.

The comedy duo is releasing their first feature film “Smosh: The Movie” in the U.S., the zenith of a decade of cultivating more than 20.8 million YouTube subscribers, 3 million Twitter followers and upward of 6.8 million page likes on Facebook. Sticking with the online ethos, the film, which was co-produced by online production house Defy Media and multichannel network AwesomenessTV Films, was shot at studio YouTube Space in Los Angeles. Apparently irritated that she had tweeted a spelling mistake, forcing her to delete the tweet and send it again, she suggested giving users the ability to make corrections to existing tweets.

Although Kim used surprisingly good judgment in sending her complaints directly to Twitter, she still tweeted her suggestion, which quickly garnered lots of support in the form of thousands of retweets and favorites. Screenwriters Eric Falconer and Steve Marmel — best known for their work on “How I Met Your Mother” and “The Sarah Silverman Program” — penned the script. Dorsey responded quickly to the former Dancing With the Stars contestant, appearing to endorse the idea of edited tweets, although he stopped short of saying Twitter was planning on rolling out the feature anytime soon.

Edited tweets have long been a desired feature, but allowing users to change tweets opens a can of worms that even the Twitter bird might not like eating. However, other social networks — especially Facebook — grappled with the same issues and decided the benefits of editing posts outweighed any potential abuse.

Given the growth in popularity of online content, brands are looking to digital entertainers as a way to reach Generation Z and millennials. “Every brand has something on the Internet, whether it’s video or doing something on social media,” Padilla said. “It’s just another form that brands are starting to realize they have to be a part of.” “We have an audience that we have generated good will with for the last 10 years,” said Barry Blumberg, chief content officer at Defy Media. “We hope to appeal to that audience, but we really hope that we produced that film that will expand beyond the people that watch them regularly.” “Part of what YouTube has done such a good job of marketing is that these new stars are the stars of tomorrow. … If somebody is logging on to watch PewDiePie, they feel like they’ve discovered something their parents don’t watch or that is not readily available,” online influencer tracking platform Zefr co-founder Rich Raddon said. They beat out the likes of Paul Walker, Jennifer Lawrence and Katy Perry, who came in sixth, seventh and ninth respectively. “The power of YouTube stars comes from the fact they are off script and on point,” said Jeetendr Sehdev, a University of Southern California marketing professor who led the study. “Brands want to partner with celebrities that are going to move social change.

It’s not about numbers but influence.” The Pew Research Center reported that last year $50.7 billion was spent on digital advertising, up 13 percent from the previous year. They understand the ancillary businesses that can be built off their celebrities.” Smosh’s name was born when a friend accidentally said “smosh pit” instead of mosh pit. It became one of the most viewed videos, and they decided to start their own channel in November 2005. “We were very fortunate to be in YouTube in the very beginning,” Hecox said. “There wasn’t a lot of content on there so we were pretty easy to find on YouTube. But, the fact remains these young entrepreneurs are increasingly getting brand deals, licensed products and best-selling books. “I don’t get a 55-year-old executive being entertained by the content on YouTube,” Graham said. “But, you have a whole generation of kids who are entertained by YouTubers, who are speaking in their vernacular. To their surprise, Butterfinger was on board with the parody. “They liked us because the audience responds to us, and to do that we need to do what we do without being altered,” Padilla said. “The audience isn’t searching the Internet for a commercial.” More companies began recruiting them, including Hot Pockets, HP and Ubisoft.

The branded video Smosh did for the “Assassin’s Creed 3,” a parody song about the video game, still remains one of their most successful clips on YouTube. During the 2015 Digital Content NewFronts, it added new permanent members and expansion series, including the new sketch show “Every (Blank) Ever.” Then, there’s the feature film. “Our biggest hope is that our audience really enjoys it, and sees us doing something bigger and out of our comfort zone,” Padilla said. “We don’t have a goal of being famous or a household name.”

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