Kenan and Kel reunited as classic TV shows to return to Nickelodeon

25 Sep 2015 | Author: | No comments yet »

How’s this for a #tbt: Nickelodeon announces launch date for ’90s-centric initiative ‘The Splat’.

Since the mere mention of Nickelodeon’s 1990s shows tends to set off a tidal wave of incredible nostalgia, the network has officially decided to give the people what they want. “The Splat,” an entire block of programming devoted to Nickelodeon’s ’90s shows, debuts on TeenNick October 5 at 10 pm Eastern. The Viacom-owned network will have viewers trotting down memory lane with the ‘90s-centric block dubbed “The Splat” starting Oct. 5 on TeenNick from 10 p.m.-6 a.m.NEW YORK, Sep 24, 2015 (BUSINESS WIRE) — Millennials who crave the iconic Nickelodeon shows of their childhood, including Kenan & Kel, Rugrats, Hey Arnold! and more, can rejoice.

The block will also include a look at old promotions and interstitials and the characters who inhabited them, like “Doo-Wop Dinosaurs” and “Opera Lady.” To be sure, it’s not as if these series have been locked away in some repository for old Nickelodeon properties. Over the eight-hour chunk, viewers can watch a rotating lineup of recent vintage fare such as “Hey Arnold!” (1996), “Kenan & Kel” (1996), and “Rugrats” (1991) — among others. The Splat is intended to create a retro experience filled with the network’s classic programming stunts, such as Nick or Treat, U-Pick and Super Toy Run. While TeenNick has run a similar block with “The ’90s Are All That,” the Splat will run longer, be much more comprehensive, and have more connection to the internet, from whence the nostalgia came.

TheSplat.com is a fan-driven and generated digital destination that pulls ’90s Nick content from all social spaces, including “The Splat’s” social media channels on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube. TV tykes are devoting more of their time to video alternatives like subscription video on demand outlets (some of which also serve up Nickelodeon programming) and streaming video sent across mobile tablets. Even original promos will emerge from the vault. “Our research has told us that there are these cycles in time, and right now we are sitting squarely in this nostalgia for the ‘90s era,” Keith Dawkins, senior vice president and general manager of Nicktoons, TeenNick and Nick Jr, told The Times. Club that the network will depend on viewer feedback to determine which shows make cut. “It’ll all be based on what the audience tells us they want,” Dawkins says, in a clear bid to send fans scrambling to start campaigns for their favorites. The company’s top programming executive, Russell Hicks, recently told Variety that Nickelodeon was working on creating original programming featuring characters from the 1990s, as well.

There will even be an accompanying emoji keyboard, for all those who have felt limited in their texting by the lack of Angry Beavers emojis. (Note: We do not know at this time if Angry Beavers will be represented in the Splat’s emoji keyboard. We were the only brand speaking to them in a very unique way, and now that generation are twenty somethings and older and they’re working and they long for those shows that take them back to that time when their worlds weren’t overrun with adult problems.” The programming tactic lands at a time when kids’ programmers are suffering considerable ratings erosion, as this generation of young viewers cuddles up to content offered by streaming services such as Netflix and Amazon, as well as other apps accessible on mobile tablets and smartphones. We can only hope.) While the resurgence of ’90s trends can be seen in the recent abundance of stretchy chokers, leggings, and John Stamos, Nickelodeon’s programming has always been a linchpin for that nostalgia.

Even just the tease of a possible ’90s block earlier this month — despite any concrete information whatsoever on the channel — set the internet ablaze with speculation and excitement. Nickelodeon will also launch “TheSplat.com,” a web site that will host social-media conversations about the programming; an emoji keyboard with emoticons, stickers and GIFs; and a bevy of roosts in social-media venues like Facebook and Instagram. “We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the ‘90s,” said Cyma Zarghami, president of Viacom Kids and Family Group, in a prepared statement. “We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.” The popularity of the older programs is noticeable. But it has to feel that no matter what door or screen you show up at, that it’s a cohesive brand experience.” This isn’t the first time TeenNick, Nickelodeon’s 24-hour TV network for teens and tweens, has gotten nostalgic.

Featuring a roster of ever-popular Nick favorites, original programming and award-winning series, the brand presents an authentic teen experience, with all its emotional intensity, energy and humor, across multiple platforms and integrated social media. Live-action show The Adventures of Pete & Pete has inspired live-action events to this day, where fans gather to share their love of the show with the stars themselves.

When Mitchell came onstage, he had to wait out a full 30 seconds of cheering before he delivered his iconic line, to yet more cheers: “Welcome to Good Burger, home of the Good Burger, can I take your order?” Only time will tell if this enthusiasm will mean tangible success for Nickelodeon, but in a time in which there are infinite alternatives to cable subscriptions, the channel is smart to tap into its passionate internet fan base. While nothing definitive has been shared about the particulars of how to access the Splat’s website, it in all likelihood will be something like HBO Go, which requires a cable login. (Nickelodeon’s parent company, Viacom, also has similar services available with MTV and Comedy Central.) This could cause Nickelodeon’s young adult fans to opt in to a cable subscription — unless, of course, they’re already using their parents’ passwords. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films.

Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years.

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