Keeping App with the Kardashians

15 Sep 2015 | Author: | No comments yet »

Keep up with the Kardashian and Jenner sisters with new apps, websites.

Even though they star in a reality TV show together, it’s not often that the Kardashian and Jenner daughters—Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner, and Kylie Jenner—make public appearances together.

Kim’s features a section on her daughter North’s fashion, makeup tutorials by members of her “glam team”, and a behind the scenes section where she shares photos of her and her family, including some racy pic from her Balmain Spring 2015 shoot that features her husband, Kanye West.America’s favourite superstar sisters have 4 extra avenues for followers to comply with their lives—private web sites and apps for Kim, Khloe, Kendall and Kylie. .oembed-asset-photo-image width: 100%; .oembed-asset-photo shade:#666; font-family: ‘Helvetica Mild’; background: #fff; border-bottom: 1px strong #e1e1e1; font-size:80%; p.oembed-asset-photo-title shade:#666; font-family: ‘Helvetica Mild’; padding-top:5px; margin: zero; text-align: middle; line-height: 150%; p.oembed-asset-photo-caption shade:#666; font-family: ‘Helvetica Mild’; shade:#666; margin: zero zero 1em zero; text-align: middle; padding-left:20px; padding-right:20px; padding-bottom:5px; line-height: 150%; .oembed-asset-photo-author-nameshade:#009BFF; Every of the websites require a subscription for sure movies, articles and different premium content material, providing a seven-day free trial earlier than requiring a subscription of $2.99/month. The youngest of the Kardashian-Jenner crew, now 18, has said once and for all that her assets are definitely real, and that her trick is simply using the Victoria’s Secret “Bombshell” bra, in a new video posted to her brand-new, self-titled app on Monday, Sept. 14. Among the fashion-focused content on Kim’s site is a behind-the-scenes look at her Met Gala fitting, a makeup tutorial for her signature highlighter-heavy look, a guide to her favorite moisturizers and a toddler-chic outfit post for her daughter North West. They were there to promote promote their new set of mobile applications and websites. (Read Fortune’s prior coverage of the apps here.) This was not your typical Apple store “Meet the Developer” event.

The Keeping Up With the Kardashians star goes as far as to show the—pretty big—difference between the “Bombshell” bra and another one, posting the racy before-and-after snaps on Instagram to tease the video. “Watch my little trick on my app/website,” Jenner captioned the image of her dueling chests. Unsurprisingly, the supermodel of the Kardashian/Jenner clan has a fashion-focused site, with a feature about her afterparty looks, a “day by the numbers” infographic and a GoPro video of her closet purge. The youngest sister’s all-encompassing site positions her as a Kim-like maven for a younger generation, with lots of outfit posts and interviews with her ultra-cool BFFs.

When a young women wearing a marabou tiara could not contain her shrieks of excitement, he said, “Remember, you gotta be cool.” An attendee next to me, clutching a copy of Selfish, Kim’s photo book of selfies, whispered to his friend, “I’m trying not to freak out—this has been my dream for, like, how long?” In fashionable, wide legged business pants and flawless hair and makeup, the reality stars fielded questions about the various features of their apps, which launched today. (Except Kourtney’s, which will come later.) The apps will include more in-depth content than the stars share on their Instagram, Facebook, Twitter, and Snapchat accounts. “We wanted to change our digital platform and make it more than just a blog that we had before,” Kim said. “I just felt like there was no other platform that could do it all unless we do it ourselves.” Kim praised the family’s relationship with software development company Whalerock Industries. “I was up last night until 3:30 in the morning torturing the Whalerock team to make sure everything was perfect,” she said. After that, accessing the site is $2.99 per month. “MY APP HAS LAUNCHED!!!” Jenner posted to the social media site earlier that day. “Spent so much time on TheKylieJenner.com so you guys can have new content everyday! Given that we all have, at our disposal, a continual stream of Kardashian-related content on Instagram, Twitter, every blog on the Internet, Snapchat, all the tabloids on the rack, and our television sets, it will be interesting to see what these apps are going to offer, by way of differentiation, that will make the cost seem worth it to their fanbases. She also shares style videos such as how to get her sexy cleavage look with – surprise- bra tape. “I don’t share this with a lot of people, but everyone thinks I’ve gotten breast augmentation recently, but I haven’t,” Kylie said to her fans on the rumors. When a sister noted that Kim’s app uses a black and white color scheme, she corrected her: “Yeah, but it might be white with black.” She didn’t miss the opportunity to make a selfie reference, which the crowd loved.

The apps, with their paywall, are a way for the Kardashians to interact with fans, without the trolls and haters that come with millions of followers on social media.

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