Justin Bieber wins five MTV EMAs

26 Oct 2015 | Author: | No comments yet »

Justin Bieber wins five MTV EMAs.

Bieber’s first award of the night was Best Male, which he took home for the sixth year in a row. Justin Bieber was the big winner at the 2015 MTV EMAs, taking home awards for best male, best look and best collaboration for his work with Skrillex and Diplo on “Where Are Ü Now?” Bieber also triumphed in the North American category of the EMAs’ worldwide act award, as well as winning the title for best fans. “It’s been a long couple of years.HIP-HOP duo Macklemore and Ryan Lewis were the surprise winners Sunday for Best Video at the MTV Europe Music Awards in a show dominated by Justin Bieber(pix). “We’re not on a major label; we don’t have a big budget. Bieber also performed his Hot 100 topping smash “What Do You Mean?” at the glossy, if not entirely faultless, two-hour show, which was staged in the Mediolanum Forum in Milan and drew over 603 million votes, according to MTV. “You understand that I don’t take any of these moments for granted. The duo, best known for their 2012 gay equality anthem “Same Love,” shot the video for the funky track “Downtown” in Spokane, Washington, showing street life as Macklemore shops for a moped and leads a street parade.

Pop sensation Bieber, whose long-awaited album fourth album “Purpose” comes out next month, appeared in a red jumpsuit as he performed his new hit “What Do You Mean?” driven by a mellow electronic beat. Best Song went to Taylor Swift’s “Bad Blood,” whose video -– a star-studded action clip with feminist undertones – landed Video of the Year at the main US-based MTV awards in August. R&B star Rihanna, who is also preparing to release a long-awaited album, won for Best Female and British boy band One Direction scored in the Best Pop category. After she was passed over at the US awards, she accused the music industry of a blind spot towards black women, saying that her sensual “Anaconda” video was clearly influential.

Conceived as an alternative to the MTV Video Music Awards aimed at international fans, North American stars nonetheless have often dominated the European edition, whose venue changes each year. Ed Sheeran, Swift’s friend and co-host, had a relatively more successful night, proving to be a characteristically affable and largely entertaining host (“Italy is one of my favorite countries. Hoping to offer a local flavour to the evening, the show featured not only English-language pop stars but Italian tenor Andrea Bocelli, who sang the classical crossover megahit “Con Te Partiro.” Diamond Platnumz, a star of bongo flava, the Tanzanian hip-hop genre that has found a growing international audience, won in a category for Africa and India. It does great food, which is why this suit doesn’t fit very well”), while walking away with two awards: best live act and the best world stage. “Wow. Rising pop-punksters 5 Seconds of Summer won among Australian and New Zealand acts, and the girl idol group Dempagumi.inc took the Japanese category. –AFP

Earlier in the evening, he teamed up with British dance act Rudimental to deliver a high-energy, rousing rendition of “Lay It on Me.” Other standout live performances included Jason Derulo singing “Want to Want Me” atop an illuminated SwegWay, British troubadour James Bay delivering a knockout take of his breakthrough hit “Hold Back the River” and Ellie Goulding being unveiled from within a crown of giant mirrored crystals for a spirited rendition of “Love Me Like You Do,” backed by a tuxedo clad choir and string section. The show, which had the theme of ‘cute versus badass,’ also contained a succession of playful references to the host city of Milan and its status as a fashion capital. There was also the typical mix of cheesy skits and poorly scripted jokes, including a barely audible opening sketch which featured Sheeran and Rose relaxing on a sofa.

There was, however, a welcome nod to MTV’s roots, when Duran Duran was honored with the first ever MTV video visionary award. “Music lovers around the world, when we started there was us and MTV and we blazed a trail and we were there for each other,” said Simon Le Bon, accepting the award alongside band mates Nick Rhodes, John Taylor and Roger Taylor.

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