Justin Bieber Illegal Writing’s On The Wall … My Album Drops Tomorrow

13 Nov 2015 | Author: | No comments yet »


Mani Ahluwalia, 15, already has a Justin Bieber bedspread, two Justin Bieber DVDs, four Justin Bieber fragrances, and nine Justin Bieber albums including My World, My World 2.0 and My Worlds Acoustic.For engineers working on social media, celebrities can be like natural disasters — swinging into town without warning and wrecking any vital infrastructure in sight.The What Do You Mean? hitmaker will kick off his 58-date tour on March 9 in Seattle, which will end with a show at New York’s legendary Madison Square Garden on July 18th. As Instagram revealed in a blog post yesterday, the picture sharing service was occasionally brought to its knees by posts from the likes of Justin Bieber and Kim Kardashian.

The 21-year-old’s massive world tour will also visit Vancouver, Los Angeles, Nashville, Cincinnati, Fresno, Orlando, Miami, two nights in Brooklyn, Boston, Fargo, Atlanta, Dallas, Denver, Chicago, Baltimore and Atlantic City, among others. The Brampton resident is hosting Purpose Buyout Toronto, a meetup for Bieber fans to buy not just one copy of the polarizing pop star’s fourth album, but to buy all the copies in stock at the HMV Superstore at 333 Yonge St.

Advance tickets are available to American Express card-members, who can buy tickets starting at November 16 at noon (Pacific Time) through November 19 at 10pm. The release on lucky Friday the 13th of the highly anticipated Purpose, his fourth studio album, and the announcement of a 58-date North American tour herald the return of the prodigal Canadian son.

The extra copies will be donated to SickKids. “I know a lot of kids at SickKids are huge fans of Justin,” Ahluwalia says, noting a friend is an outpatient at the children’s hospital. In an interesting article at Wired, Instagram’s co-founder Mike Krieger explains that Bieber in particular was the cause of so many of these “early scaling issues,” that he ended up memorizing the singer’s database ID (6860189) so he could recognize these bugs on sight.

The kid from Stratford, Ont., got the ball rolling this summer with Where Are U Now, the Skrillex/Diplo collaboration that began to open new ears for his music. Her other not-so-secret goal? “To promote Justin Bieber’s CD because I am personally a huge fan,” she says. “To promote it, to help the sales.” Hoisting a sign that an American friend she met on Twitter mailed her, Ahluwalia will lead a parade of Beliebers from Yonge-Dundas Square to HMV at 2 p.m. on Saturday.

The problem for Instagram’s engineers, was that the memory cache in the company’s data centers — the speedy part of the servers tasked with delivering the most popular content — couldn’t keep up with the number of likes on popular posts. Presale on Fahlo next week.’ The Sorry singer has been busy promoting his comeback with appearances on The Ellen Show this week, and teased his tour while chatting with Ellen yesterday. Instagram’s servers used to create an individual entry in their database for each person who liked a photo, adding up all these entries to give the total. The singer, who recently told Ellen that he may one day reunite with ex-girlfriend Selena Gomez, was pictured out in Los Angeles on Tuesday with Josie Canseco, the daughter of baseball star Jose Canseco.

Purpose was leaked online late Wednesday, two days ahead of schedule, and the attendant fan hysteria offers a reasonable gauge of just how huge this is going to get. The solution was to “denormalize” the counters, which in this case meant creating a new database field for each photo to store its running total of likes.

Only the top tier of teen idols whip up this kind of frenzy: Shawn Mendes, Demi Lovato and Five Seconds of Summer are on the short list of acts that sparked buyouts in Toronto in 2015. (One notable outlier: when former Toronto Raptor Amir Johnson bought $900 worth of Drake’s 2013 album Nothing Was The Same to hand out in Yonge-Dundas Square.) Marie Bomba, Director of Foundation Relations at SickKids, has received these kinds of donations since 2013, usually in batches of 20 to 25 CDs. “We use gifts like this in a number of ways,” she says. “It may be a gift for the holidays, if they celebrate their birthday in the hospital, or some milestone, like if they finish chemotherapy treatment, we might give them a reward. Cast your mind back to a time before all the bratty behaviour, drug and alcohol related mishaps and general rudeness to fans had obscured what he can do and you’ll recall that Bieber is actually a talented musician and singer. Now, Instagram has more than 400 million users uploading 80 million photos and videos a day, and has recently moved into Facebook’s servers to handle all the extra traffic. Perhaps one day there’ll be someone bigger than Bieber whose popularity will crumble those systems, but really, there’s only so much celebrity the world can handle — let alone those poor servers.

But Melissa Michaels, the 21-year-old Ryerson photography student who co-hosted the event, says that teenagers are often forgotten when people donate gifts to SickKids, as people tend to think of toys for little kids first. “Music is something that really comforts teenagers,” she says. “Music has the power to inspire, to save. It’s not even fair.” Speaking of Skrillex, that musical magician is but one of several grand fromage artists who make their presence felt on Purpose. For others who feel that way as well, it’s nice to get an album.” “It helped me believe in myself when I was in high school,” she says. “I wasn’t very happy and I was looking to transfer schools.

Bieber has collaborated with Skrillex on several songs on the new album; also, Travi$ Scott (who counts All That Matters among his favourite songs — really), Nas, Ariana Grande, Ed Sheeran and Halsey are also present and accounted for. It helped me get through that difficult time.” She has no regrets about using Lovato’s album release to rally others. “For us, we felt this was right, to support Demi as an artist while giving back to the community around us,” she says. “If others feel like they want to support their artist and give back, this is a great way to do it and they shouldn’t let people tell them otherwise.” There’s intimacy in the lyrics, but you’ll still want to get up and dance; musically, it all got a lot more interesting with that weird pop/EDM hybrid going on, and a whole new audience sat up and took notice. After almost a year on the mea culpa trail, Bieber has apologized for his tabloid-hogging behaviour, publicly reaffirmed his faith, revealed a hitherto unknown sense of humour by agreeing to a celebrity roast, posed in a Calvin Klein undies ad like a boss, stopped hanging with bad companions and (more or less) quit his diva behaviour. Likewise, he’s just spent every day of the last week on her program, helping build anticipation for Purpose and interacting with fans in a way that could warm the cockles of your heart.

Much as DeGeneres has thrown her support behind the guy, the bottom line in all this is that Bieber appears to have put his nose firmly to the grindstone. As his manager, Scooter Braun, said recently of Bieber’s startling comeback, the lad did it himself: “The only person who deserves credit for this is Justin.”

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