Jeremiah Tucker: Adele poised to break all kinds of sales records

27 Nov 2015 | Author: | No comments yet »

Adele Single ‘Hello’ Hits 500 Million Video Streams, CD Sales Pop.

Not only has her superb “25” album bypassed previous sales records set by Britney Spears and ‘N Sync – and in a completely different era of music-buying (emphasis on buying) – but it’s set a new record.Pandora Media Inc presented its listeners with British singer Adele’s best-selling album “25″, days after streaming companies said the album would not be available for streaming at release.

Adele has previously spoken of how she suffers from stage fright, while some media reports had suggested she would not tour her latest album as she does not like leaving her three-year-old son Angelo. As of Thursday, with a full week of sales tracking yet to be completed, “25” has already sold more than 3 million copies according to new music analytics company Buzz Angle Music (chart stalwart Nielsen Soundscan is reporting those same numbers). ‘N Sync’s record of 2.42 million in one-week sales (for “No Strings Attached) has held since March 2000, and Spears’ single-week sales record for a female artist of 1.32 million (for “Oops…I Did it Again”) was achieved in May 2000. The U.S. online radio service said all songs from Adele’s album, which broke records in first-week sales, are now available on its radio service, sending Pandora shares up on Wednesday. “Since “Hello” was added to Pandora’s platform last month, her total station adds are up 1,200 percent,” the company told Reuters in an email. But in a video posted on her Twitter account, she said: “I have been bluffing this whole time and I’m so relieved to finally tell you I am, of course, coming on tour and I can’t wait to see all of you there.” “25” is on course to smash the record for the highest opening week album sales in the United States, beating 2000’s “No Strings Attached” by boy band NSYNC, featuring Justin Timberlake. “25” is the first full-length work in four years by Adele, whose last album “21” was the top-seller in the United States for two straight years and by far the biggest release this century in her native Britain.

In addition to the jaw-dropping sales of “25,” renewed interest in the British pop-soul singer has resulted in the re-appearance of her “21” and “19” albums, which re-entered the charts and sold 28,000 and 17,000 copies this week, respectively. In other Adele news sure to send fans into a frenzy, she confirmed on Thursday that she will indeed tour in 2016 and announced a set of sporadic dates in the U.K. and Europe between the end of February and June. To put this in context, Hello, has been out for only a few days and is already on Vevo’s “most viewed of all time” list, where it could soon eclipse the list’s #1 (Taylor Swift’s Blank Space) and #2 (Justin Bieber’s Baby). Ironically, it appears some people bought the CD only as a cheaper way to get hold of an online version through Amazon (which gives shoppers a free digital copy of any CD they buy through an “AutoRip” program): All of this will no doubt provide further grist for the music industry, which has been in a furious debate over how and when musicians should stream their songs. While Taylor Swift has likewise advocated for this approach, the reality is that shutting off streaming may be feasible only for a tiny handful of mega-mega-stars like Swift and Adele.

Everyone else, especially those who lacks the stars’ massive marketing machine, may find that the exposure and ad money they get from streaming is worth more than holding out for album sales.

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